Brandwave

How popular isKmart NZ?

In September 2026, people searched for Kmart NZ by name about 1.1 million times in New Zealand, a 23.7% decrease from 11 months earlier. These searches made up 25% of all New Zealand online retailers and marketplace searches, placing Kmart NZ second out of 14 marketplaces. When we asked both ChatGPT and Google AI Overviews about online retailers and marketplaces, Kmart NZ appeared in four of the five answers and was the third most recommended of the 14.

Search and AI answers in September 2026

Kmart NZ is the second most searched of 14 competitors and the third most recommended in the AI answers we collected.

  1. Trade MeShare of searches 34.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Kmart NZShare of searches 25%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. TemuShare of searches 6.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. The WarehouseShare of searches 6.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. Noel LeemingShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+9 more

Kmart NZ website (opens in a new tab)

Follow Kmart NZ and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top online retailers and marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kmart NZ was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kmart NZ is the third most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Warehouse1st
  2. Trade Me2nd
  3. Kmart NZ3rd
  4. Noel Leeming4th
  5. Mighty Ape4th
  6. Onceit6th
  7. The Iconic7th
  8. Postie8th
  9. Amazon9th
  10. Temu–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trade Me4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kmart NZ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Warehouse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Iconic4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Noel Leeming3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mighty Ape2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Postie2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Onceit2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Temu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about online retailers and marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for Kmart NZ compared with other New Zealand online retailers and marketplaces?

Kmart NZ against online retailers and marketplaces in New Zealand, by month

Share of searches by month for Trade Me, Kmart NZ, Temu, The Warehouse, Noel Leeming, Shein, Amazon, AliExpress, Mighty Ape, eBay, Postie. The figures are in the table below the chart.

View monthly share of searches table
MonthTrade MeKmart NZTemuThe WarehouseNoel LeemingSheinAmazonAliExpressMighty ApeeBayPostieOnceitThe IconicKogan
Nov 202532.8%25.6%6.7%8%8.7%3.7%3%2.4%3.7%1.3%2%1.1%0.61%0.41%
Dec 202528.7%28.9%4.8%10.5%9.4%3.2%2.6%2.1%4.8%1.4%2.1%0.77%0.44%0.29%
Jan 202636.9%24.6%6.1%9%6.6%3.4%3.3%2.7%2.8%1.8%1.5%0.66%0.38%0.21%
Feb 202635.9%24.2%7.2%8.8%6.5%4%3.2%2.6%2.7%1.8%1.8%0.65%0.44%0.2%
Mar 202638.4%24.4%6.4%7.7%5.7%4.3%2.8%2.8%2.4%1.9%1.9%0.69%0.48%0.22%
Apr 202633%27.5%6.7%8.1%6%4.5%3%3%2.5%2%2.4%0.73%0.5%0.19%
May 202639.1%22.5%6.5%7.8%5.8%4.3%2.9%2.9%2.4%1.9%2.3%0.71%0.49%0.19%
Jun 202634.6%24.9%7%6.9%6.3%5.7%3.1%3.1%2.6%2.1%2.1%0.76%0.53%0.21%
Jul 202635.3%25.7%5.8%7.1%6.4%4.8%3.2%3.2%2.7%2.1%2.1%0.95%0.44%0.22%
Aug 202639.2%23.2%6.5%6.4%5.8%5.3%2.9%2.9%2.4%1.9%1.9%0.86%0.49%0.24%
Sep 202634.5%25%6.9%6.9%6.2%5.7%3.1%3.1%2.6%2.1%2.1%0.93%0.64%0.25%
Oct 2026——————————————

  1. 1.Trade Me

    34.5%

    Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -4.7 points.

  2. 2.Kmart NZ

    25%

    Held 2nd. 1.1M estimated branded searches, +0.54% vs prior month. Share +1.8 points.

  3. 3.Temu

    6.9%

    Held 3rd. 303K estimated branded searches, +<0.01% vs prior month. Share +0.5 points.

  4. 4.The Warehouse

    6.9%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Noel Leeming

    6.2%

    Held 5th. 271K estimated branded searches, +0.08% vs prior month. Share +0.4 points.

  6. 6.Shein

    5.7%

    Held 6th. 249K estimated branded searches, +0.24% vs prior month. Share +0.4 points.

  7. 7.Amazon

    3.1%

    Held 7th. 136K estimated branded searches, -0.08% vs prior month. Share +0.2 points.

  8. 8.AliExpress

    3.1%

    Held 8th. 135K estimated branded searches, -0.07% vs prior month. Share +0.2 points.

  9. 9.Mighty Ape

    2.6%

    Held 9th. 113K estimated branded searches, +0.22% vs prior month. Share +0.2 points.

  10. 10.eBay

    2.1%

    Held 10th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Postie

    2.1%

    Held 11th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Onceit

    0.93%

    Held 12th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  13. 13.The Iconic

    0.64%

    Held 13th. 27.9K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  14. 14.Kogan

    0.25%

    Held 14th. 11K estimated branded searches, -0.45% vs prior month. Share 0 points.

Compare popularity between Kmart NZ and its closest rivals

Every comparison with Kmart NZ

29 comparisons

How has branded search demand for Kmart NZ changed in New Zealand over the last 12 months?

3 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for Kmart NZ in New Zealand fell from 1.4M to 1.1M.
  • Across the 11 months ending September 2026, Kmart NZ’s share of searches among online retailers and marketplaces in New Zealand decreased from 25.6% to 25%.
  • Across the 11 months ending September 2026, Kmart NZ’s share of searches among online retailers and marketplaces in New Zealand peaked at 28.9% in December 2025 and was lowest at 22.5% in May 2026.

How did search popularity change for New Zealand online retailers and marketplaces in September 2026?

6 changes

  1. In September 2026, Kmart NZ gained share of searches among online retailers and marketplaces in New Zealand, from 23.2% to 25%.

  2. In September 2026, Trade Me lost share of searches among online retailers and marketplaces in New Zealand, from 39.2% to 34.5%.

  3. Estimated monthly branded searches for eBay in New Zealand rose 22.3% over 11 measured months, from 74K to 90.5K in September 2026.

  4. Estimated monthly branded searches for Shein in New Zealand rose 21.2% over 11 measured months, from 206K to 249K in September 2026.

  5. Estimated monthly branded searches for Kogan in New Zealand fell 52.1% over 11 measured months, from 23K to 11K in September 2026.

  6. Estimated monthly branded searches for Mighty Ape in New Zealand fell 45.3% over 11 measured months, from 207K to 113K in September 2026.

How are Kmart NZ’s branded searches counted?

33 search terms

Brandwave collects information about searches that people make online using Kmart NZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • air fryer kmart
  • bicycle kmart nz
  • hastings kmart
  • Kmart
  • kmart albany nz
  • kmart bayfair
  • kmart bedding
  • kmart botany
  • kmart co nz
  • kmart dresses
  • kmart fan
  • kmart furniture
  • kmart home decor
  • kmart homeware
  • kmart kitchenware
  • kmart lego
  • kmart manukau
  • kmart nz
  • kmart nz chairs
  • kmart nz dunedin
  • kmart nz furniture
  • kmart nz lego
  • kmart nz toys
  • kmart petone
  • kmart rotorua nz
  • kmart st lukes
  • kmart sylvia park
  • kmart te rapa
  • kmart toys
  • kmartnz
  • richmond kmart
  • shoes rack kmart
  • sylvia park kmart

Do you work for Kmart NZ? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kmart NZ compete?

Kmart NZ is ranked by how often people search for it in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
online retailers and marketplaces2nd of 1425%Shown above
Department stores1st of 555.9%Show ranking
Discount variety stores1st of 472.6%Show ranking
homeware retailers4th of 100.76%Show ranking
Toy retailers3rd of 86.9%Show ranking
Creator with pink hair and a pink jacket

Is Kmart NZ your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free