How popular isKmart NZ in search?
In August 2026, there were an estimated 1.1M branded searches for Kmart NZ in New Zealand which is down 9.4% over the last 11 months. Kmart NZ holds 51.8% estimated Share of Search among New Zealand department stores and is ranked 1st of 4 competitors for search popularity.
Kmart NZ51.8%
Farmers27.4%
The Warehouse18.8%
Ballantynes2%
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Which department stores compete with Kmart NZ?
Share of Search by month for Kmart NZ, Farmers, The Warehouse, Ballantynes. The figures are in the table below the chart.
View monthly share of search table
| Month | Kmart NZ | Farmers | The Warehouse | Ballantynes |
|---|---|---|---|---|
| Oct 2025 | 53.2% | 24.7% | 20.5% | 1.6% |
| Nov 2025 | 51.6% | 25.3% | 21.1% | 2% |
| Dec 2025 | 49.9% | 24.5% | 24% | 1.7% |
| Jan 2026 | 54.2% | 19% | 25.1% | 1.6% |
| Feb 2026 | 52.3% | 22% | 24.2% | 1.6% |
| Mar 2026 | 53.9% | 22.9% | 21.8% | 1.4% |
| Apr 2026 | 55% | 23% | 20.7% | 1.3% |
| May 2026 | 49.2% | 28% | 21.4% | 1.4% |
| Jun 2026 | 54.2% | 24.6% | 19.8% | 1.4% |
| Jul 2026 | 54.2% | 24.4% | 19.5% | 1.9% |
| Aug 2026 | 51.8% | 27.4% | 18.8% | 2% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.8% | 1.1M | -1.1% | -2.4 points | |
| 2, held 2nd | 27.4% | 588K | +16.1% | +3 points | |
| 3, held 3rd | 18.8% | 403K | -0.27% | -0.7 points | |
| 4, held 4th | 2% | 43.8K | +12% | +0.2 points |
1.
51.8%
held 1st · 1.1M estimated branded searches · -1.1% vs prior month · -2.4 points
2.
Farmers27.4%
held 2nd · 588K estimated branded searches · +16.1% vs prior month · +3 points
18.8%
held 3rd · 403K estimated branded searches · -0.27% vs prior month · -0.7 points
2%
held 4th · 43.8K estimated branded searches · +12% vs prior month · +0.2 points
Compare search popularity between Kmart NZ and its closest rivals
How has branded search demand for Kmart NZ changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kmart NZ in New Zealand fell from 1.2M to 1.1M.
- Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among department stores in New Zealand decreased from 53.2% to 51.8%.
- Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among department stores in New Zealand peaked at 55% in April 2026 and was lowest at 49.2% in May 2026.
How did search popularity change for New Zealand department stores in August 2026?
4 changes
In August 2026, Farmers gained estimated Share of Search among department stores in New Zealand, from 24.4% to 27.4%.
In August 2026, Kmart NZ lost estimated Share of Search among department stores in New Zealand, from 54.2% to 51.8%.
In August 2026, The Warehouse lost estimated Share of Search among department stores in New Zealand, from 19.5% to 18.8%.
Ballantynes’ estimated Share of Search among department stores in New Zealand has gained ground for 3 months in a row, from 1.4% to 2% in August 2026.
Which discount variety stores compete with Kmart NZ?
Share of Search by month for Kmart NZ, The Warehouse, Look Sharp. The figures are in the table below the chart.
View monthly share of search table
| Month | Kmart NZ | The Warehouse | Look Sharp | Daiso |
|---|---|---|---|---|
| Oct 2025 | 60.9% | 23.5% | 14.6% | 0.98% |
| Nov 2025 | 66.6% | 27.2% | 5.3% | 0.9% |
| Dec 2025 | 63.6% | 30.5% | 4.9% | 0.91% |
| Jan 2026 | 64.8% | 30.1% | 4% | 1.1% |
| Feb 2026 | 63% | 29.1% | 6.5% | 1.4% |
| Mar 2026 | 66% | 26.8% | 6% | 1.2% |
| Apr 2026 | 68.4% | 25.8% | 4.7% | 1.1% |
| May 2026 | 64.5% | 28.1% | 6.3% | 1.1% |
| Jun 2026 | 67.7% | 24.7% | 6.4% | 1.1% |
| Jul 2026 | 67.8% | 24.4% | 6.5% | 1.3% |
| Aug 2026 | 66.8% | 24.2% | 7.8% | 1.2% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.8% | 1.1M | -1.1% | -1 points | |
| 2, held 2nd | 24.2% | 403K | -0.27% | -0.1 points | |
| 3, held 3rd | 7.8% | 130K | +19.8% | +1.3 points | |
| 4, held 4th | 1.2% | 20.1K | -9.8% | -0.1 points |
1.
66.8%
held 1st · 1.1M estimated branded searches · -1.1% vs prior month · -1 points
24.2%
held 2nd · 403K estimated branded searches · -0.27% vs prior month · -0.1 points
7.8%
held 3rd · 130K estimated branded searches · +19.8% vs prior month · +1.3 points
4.
Daiso1.2%
held 4th · 20.1K estimated branded searches · -9.8% vs prior month · -0.1 points
Compare search popularity between Kmart NZ and its closest rivals
How has branded search demand for Kmart NZ changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among discount variety stores in New Zealand increased from 60.9% to 66.8%.
- Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among discount variety stores in New Zealand peaked at 68.4% in April 2026 and was lowest at 60.9% in October 2025.
How did search popularity change for New Zealand discount variety stores in August 2026?
3 changes
In August 2026, Look Sharp gained estimated Share of Search among discount variety stores in New Zealand, from 6.5% to 7.8%.
In August 2026, Kmart NZ lost estimated Share of Search among discount variety stores in New Zealand, from 67.8% to 66.8%.
The Warehouse’s estimated Share of Search among discount variety stores in New Zealand has lost ground for 3 months in a row, from 28.1% to 24.2% in August 2026.
Which homeware retailers compete with Kmart NZ?
Share of Search by month for Kmart NZ, Farmers, The Warehouse, Briscoes Homeware, IKEA, Spotlight. The figures are in the table below the chart.
View monthly share of search table
| Month | Kmart NZ | Farmers | The Warehouse | Briscoes Homeware | IKEA | Spotlight |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 19.4% | 16.1% | 13.2% | 3.8% | 5.6% |
| Nov 2025 | 38.8% | 19% | 15.9% | 15% | 6.9% | 4.4% |
| Dec 2025 | 30.1% | 14.7% | 14.4% | 13.7% | 23.9% | 3.2% |
| Jan 2026 | 36% | 12.6% | 16.7% | 13.3% | 17.4% | 3.9% |
| Feb 2026 | 36.8% | 15.5% | 17% | 11.5% | 14.4% | 4.8% |
| Mar 2026 | 39.9% | 16.9% | 16.2% | 11% | 11.5% | 4.6% |
| Apr 2026 | 39% | 16.3% | 14.7% | 14.3% | 10.6% | 5% |
| May 2026 | 35% | 19.9% | 15.2% | 13.1% | 11.4% | 5.3% |
| Jun 2026 | 38% | 17.3% | 13.9% | 13.1% | 12.1% | 5.7% |
| Jul 2026 | 37% | 16.7% | 13.3% | 15.9% | 12.7% | 4.5% |
| Aug 2026 | 37.3% | 19.7% | 13.5% | 13.3% | 10.7% | 5.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.3% | 1.1M | -1.1% | +0.3 points | |
| 2, held 2nd | 19.7% | 588K | +16.1% | +3.1 points | |
| 3, moved from 4th to 3rd | 13.5% | 403K | -0.27% | +0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 13.3% | 395K | -18.2% | -2.7 pointsmoved from 3rd to 4th | |
| 5, held 5th | 10.7% | 317K | -17.5% | -2 points | |
| 6, held 6th | 5.5% | 165K | +22.2% | +1.1 points |
1.
37.3%
held 1st · 1.1M estimated branded searches · -1.1% vs prior month · +0.3 points
2.
Farmers19.7%
held 2nd · 588K estimated branded searches · +16.1% vs prior month · +3.1 points
13.5%
moved from 4th to 3rd · 403K estimated branded searches · -0.27% vs prior month · +0.2 points
13.3%
moved from 3rd to 4th · 395K estimated branded searches · -18.2% vs prior month · -2.7 points
5.
IKEA10.7%
held 5th · 317K estimated branded searches · -17.5% vs prior month · -2 points
5.5%
held 6th · 165K estimated branded searches · +22.2% vs prior month · +1.1 points
Compare search popularity between Kmart NZ and its closest rivals
How has branded search demand for Kmart NZ changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among homeware retailers in New Zealand decreased from 41.8% to 37.3%.
- Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among homeware retailers in New Zealand peaked at 41.8% in October 2025 and was lowest at 30.1% in December 2025.
How did search popularity change for New Zealand homeware retailers in August 2026?
5 changes
In August 2026, Farmers gained estimated Share of Search among homeware retailers in New Zealand, from 16.7% to 19.7%.
In August 2026, Spotlight gained estimated Share of Search among homeware retailers in New Zealand, from 4.5% to 5.5%.
In August 2026, Briscoes Homeware lost estimated Share of Search among homeware retailers in New Zealand, from 15.9% to 13.3%.
In August 2026, IKEA lost estimated Share of Search among homeware retailers in New Zealand, from 12.7% to 10.7%.
In August 2026, The Warehouse rose from 4th to 3rd among homeware retailers in New Zealand.
Which toy retailers compete with Kmart NZ?
Share of Search by month for Kmart NZ, Farmers, The Warehouse, Mighty Ape, Toyworld. The figures are in the table below the chart.
View monthly share of search table
| Month | Kmart NZ | Farmers | The Warehouse | Mighty Ape | Toyworld | Pop Mart | Animal Kingdoms |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 21.6% | 18% | 6.5% | 2% | 4.9% | 0.15% |
| Nov 2025 | 45.4% | 22.3% | 18.6% | 8.2% | 2.5% | 2.9% | 0.12% |
| Dec 2025 | 43.1% | 21.1% | 20.7% | 8.7% | 3.4% | 2.9% | 0.12% |
| Jan 2026 | 49.1% | 17.2% | 22.7% | 6.8% | 1.8% | 2.3% | 0.18% |
| Feb 2026 | 46.9% | 19.7% | 21.7% | 6.4% | 1.9% | 1.9% | 1.5% |
| Mar 2026 | 49.2% | 20.9% | 19.9% | 5.8% | 1.8% | 1.6% | 0.78% |
| Apr 2026 | 50.5% | 21.1% | 19% | 5.5% | 2% | 1.3% | 0.62% |
| May 2026 | 44.7% | 25.5% | 19.5% | 5.8% | 2.2% | 1.8% | 0.44% |
| Jun 2026 | 49.4% | 22.4% | 18% | 6.3% | 2.4% | 1.2% | 0.38% |
| Jul 2026 | 49.9% | 22.5% | 17.9% | 6.2% | 2.1% | 1.1% | 0.32% |
| Aug 2026 | 47.7% | 25.2% | 17.3% | 6% | 2.3% | 1.2% | 0.31% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.7% | 1.1M | -1.1% | -2.2 points | |
| 2, held 2nd | 25.2% | 588K | +16.1% | +2.8 points | |
| 3, held 3rd | 17.3% | 403K | -0.27% | -0.6 points | |
| 4, held 4th | 6% | 140K | +0.09% | -0.2 points | |
| 5, held 5th | 2.3% | 52.7K | +13.7% | +0.2 points | |
| 6, held 6th | 1.2% | 28.8K | +14.1% | +0.1 points | |
| 7, held 7th | 0.31% | 7.1K | +0.42% | 0 points |
1.
47.7%
held 1st · 1.1M estimated branded searches · -1.1% vs prior month · -2.2 points
2.
Farmers25.2%
held 2nd · 588K estimated branded searches · +16.1% vs prior month · +2.8 points
17.3%
held 3rd · 403K estimated branded searches · -0.27% vs prior month · -0.6 points
6%
held 4th · 140K estimated branded searches · +0.09% vs prior month · -0.2 points
5.
Toyworld2.3%
held 5th · 52.7K estimated branded searches · +13.7% vs prior month · +0.2 points
6.
Pop Mart
1.2%
held 6th · 28.8K estimated branded searches · +14.1% vs prior month · +0.1 points
0.31%
held 7th · 7.1K estimated branded searches · +0.42% vs prior month · 0 points
Compare search popularity between Kmart NZ and its closest rivals
How has branded search demand for Kmart NZ changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among toy retailers in New Zealand increased from 46.7% to 47.7%.
- Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among toy retailers in New Zealand peaked at 50.5% in April 2026 and was lowest at 43.1% in December 2025.
How did search popularity change for New Zealand toy retailers in August 2026?
6 changes
In August 2026, Farmers gained estimated Share of Search among toy retailers in New Zealand, from 22.5% to 25.2%.
In August 2026, Kmart NZ lost estimated Share of Search among toy retailers in New Zealand, from 49.9% to 47.7%.
In August 2026, The Warehouse lost estimated Share of Search among toy retailers in New Zealand, from 17.9% to 17.3%.
Estimated monthly branded searches for Animal Kingdoms in New Zealand rose 77.6% over 11 measured months, from 4K to 7.1K in August 2026.
Estimated monthly branded searches for Pop Mart in New Zealand fell 77.8% over 11 measured months, from 130K to 28.8K in August 2026.
Estimated monthly branded searches for Mighty Ape in New Zealand fell 18.2% over 11 measured months, from 171K to 140K in August 2026.
How is Kmart NZ measured?
Brandwave collects information about searches that people make online using Kmart NZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
50 branded search terms
- air fryer kmart
- bicycle kmart nz
- clothes airer kmart nz
- fan kmart nz
- flip out sofa kmart nz
- folding table kmart nz
- food warmer kmart nz
- hastings kmart
- hawaiian shirts kmart nz
- juicer kmart nz
- Kmart
- kmart albany nz
- kmart bayfair
- kmart bed side table
- kmart bedding
- kmart botany
- kmart co nz
- kmart dresses
- kmart fan
- kmart home decor
- kmart homeware
- kmart manukau
- kmart nz
- kmart nz bethlehem
- kmart nz chairs
- kmart nz christchurch
- kmart nz clothing
- kmart nz dunedin
- kmart nz henderson
- kmart nz manukau
- kmart nz near me
- kmart nz online
- kmart nz palmerston north
- kmart nz toys
- kmart nz whangarei
- kmart online
- kmart online sales
- kmart petone
- kmart rotorua nz
- kmart st lukes
- kmart sylvia park
- kmart te rapa
- kmartnz
- kmartnz near me
- kmartnz online
- richmond kmart
- shoes rack kmart
- side table kmart nz
- sylvia park kmart
- treadmill kmart nz
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