Briscoes Homeware vs Kmart NZ:Which is more popular in New Zealand?
In September 2026, Briscoes Homeware had more branded searches than Kmart NZ among homeware retailers in New Zealand. Briscoes Homeware had about 384,000 branded searches, while Kmart NZ had 4,120. Briscoes Homeware made up 71.3% of all homeware retailer searches we track, and Kmart NZ accounted for 0.76%. When we asked ChatGPT and Google AI Overviews about homeware retailers, Briscoes Homeware appeared in three of the five answers and Kmart NZ in two. Briscoes Homeware was mentioned before Kmart NZ in two out of three answers that named either.
Who do people search for more?
Briscoes Homeware, about 93 searches for every 1 for Kmart NZ
Who does AI mention more?
Briscoes Homeware, mentioned in 3 of 5 answers, Kmart NZ in 2
Who does AI recommend more?
Briscoes Homeware, named ahead of Kmart NZ in 2 of 3 answers
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Top homeware retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Briscoes Homeware was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kmart NZ was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Briscoes Homeware was listed before Kmart NZ in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Briscoes Homeware3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kmart NZ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about homeware retailers
5 answers
Asked ChatGPT
“Which homeware retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best homeware retailers in New Zealand?”
Asked ChatGPT
“What's the best homeware retailer in New Zealand for everyday home items?”
Searched Google, AI Overview
“homeware stores nz”
Searched Google, AI Overview
“homeware shop nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Briscoes Homeware or Kmart NZ more popular in search?
This chart shows how often people search Google for Briscoes Homeware and Kmart NZ by name. Each line represents a brand's share of searches for all ten homeware retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Briscoes Homeware, Kmart NZ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Briscoes Homeware | Kmart NZ |
|---|---|---|
| Nov 2025 | 79.8% | 0.45% |
| Dec 2025 | 52.5% | 0.21% |
| Jan 2026 | 60.3% | 0.58% |
| Feb 2026 | 60.4% | 0.67% |
| Mar 2026 | 63.9% | 0.72% |
| Apr 2026 | 71.6% | 0.56% |
| May 2026 | 67.3% | 0.54% |
| Jun 2026 | 66% | 0.87% |
| Jul 2026 | 68.1% | 0.75% |
| Aug 2026 | 67.3% | 0.81% |
| Sep 2026 | 71.3% | 0.76% |
| Oct 2026 | — | — |
Kmart NZ sells other things too, so only its searches that name this product count here, like “kmart bedding”.
How has branded search for Briscoes Homeware and Kmart NZ changed in New Zealand over the last 12 months?
3 findings
- Briscoes Homeware was ahead of Kmart NZ in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Briscoes Homeware’s share of searches among homeware retailers in New Zealand moved from 79.8% to 71.3%, and its estimated monthly branded searches moved from 546K to 384K.
- Across the 11 months ending September 2026, Kmart NZ’s share of searches among homeware retailers in New Zealand moved from 0.45% to 0.76%, and its estimated monthly branded searches moved from 3.1K to 4.1K.
How did search popularity change for New Zealand homeware retailers in September 2026?
2 changes
In September 2026, Briscoes Homeware gained share of searches among homeware retailers in New Zealand, from 67.3% to 71.3%.
Estimated monthly branded searches for Kmart NZ in New Zealand rose 32.5% over 11 measured months, from 3.1K to 4.1K in September 2026.
How are Briscoes Homeware’s and Kmart NZ’s branded searches counted?
23 search terms
Brandwave collects information about searches that people make online using Briscoes Homeware’s and Kmart NZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Briscoes Homeware
17 branded search terms
- Briscoes
- briscoes bedding
- briscoes botany
- briscoes bush inn
- briscoes henderson
- briscoes home decor
- briscoes homeware
- briscoes mt roskill
- briscoes papanui
- briscoes sale
- briscoes sale today
- briscoes salisbury
- briscoes taranaki
- briscoes te rapa
- briscoes upper hutt
- briscoes wairau park
- briscoes westgate
Kmart NZ
6 branded search terms
- kmart bedding
- kmart furniture
- kmart home decor
- kmart homeware
- kmart kitchenware
- kmart nz furniture
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