Brandwave

How popular isBriscoes Homeware in search?

In August 2026, there were an estimated 395K branded searches for Briscoes Homeware in New Zealand which held steady over the last 11 months. Briscoes Homeware holds 97.4% estimated Share of Search among New Zealand kitchenware retailers and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Briscoes Homeware97.4%
  2. Stevens1.3%
  3. Milly's Kitchen1%
  4. Kitchen Things0.3%
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Which kitchenware retailers compete with Briscoes Homeware?

Briscoes Homeware against kitchenware retailers in New Zealand, by month

Share of Search by month for Briscoes Homeware. The figures are in the table below the chart.

View monthly share of search table
MonthBriscoes HomewareStevensMilly's KitchenKitchen Things
Oct 202596%1.4%0.74%1.8%
Nov 202597.1%1.5%0.75%0.64%
Dec 202596.8%1.8%0.96%0.43%
Jan 202697.6%1.2%0.72%0.47%
Feb 202697.1%1.4%0.93%0.53%
Mar 202697.2%1.4%0.84%0.52%
Apr 202698%1%0.65%0.31%
May 202697.6%1.2%0.87%0.33%
Jun 202697.6%1.3%0.82%0.31%
Jul 202698%1.1%0.72%0.25%
Aug 202697.4%1.3%1%0.3%
Sep 2026————

  1. 1.Briscoes Homeware

    97.4%

    held 1st · 395K estimated branded searches · -18.2% vs prior month · -0.6 points

  2. 2.Stevens

    1.3%

    held 2nd · 5.3K estimated branded searches · +2.3% vs prior month · +0.3 points

  3. 3.Milly's Kitchen

    1%

    held 3rd · 4.2K estimated branded searches · +18.6% vs prior month · +0.3 points

  4. 4.Kitchen Things

    0.3%

    held 4th · 1.2K estimated branded searches · -0.81% vs prior month · +0.1 points

Compare search popularity between Briscoes Homeware and its closest rivals

How has branded search demand for Briscoes Homeware changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Briscoes Homeware in New Zealand held steady, from 388K to 395K.
  • Across the 11 months ending August 2026, Briscoes Homeware’s estimated Share of Search among kitchenware retailers in New Zealand increased from 96% to 97.4%.
  • Across the 11 months ending August 2026, Briscoes Homeware’s estimated Share of Search among kitchenware retailers in New Zealand peaked at 98% in April 2026 and was lowest at 96% in October 2025.

How did search popularity change for New Zealand kitchenware retailers in August 2026?

  1. In August 2026, Briscoes Homeware lost estimated Share of Search among kitchenware retailers in New Zealand, from 98% to 97.4%.

  2. Estimated monthly branded searches for Milly's Kitchen in New Zealand rose 40.5% over 11 measured months, from 3K to 4.2K in August 2026.

  3. Estimated monthly branded searches for Kitchen Things in New Zealand fell 83.4% over 11 measured months, from 7.4K to 1.2K in August 2026.

Which homeware retailers compete with Briscoes Homeware?

Briscoes Homeware against homeware retailers in New Zealand, by month

Share of Search by month for Kmart NZ, Farmers, The Warehouse, Briscoes Homeware, IKEA, Spotlight. The figures are in the table below the chart.

View monthly share of search table
MonthKmart NZFarmersThe WarehouseBriscoes HomewareIKEASpotlight
Oct 202541.8%19.4%16.1%13.2%3.8%5.6%
Nov 202538.8%19%15.9%15%6.9%4.4%
Dec 202530.1%14.7%14.4%13.7%23.9%3.2%
Jan 202636%12.6%16.7%13.3%17.4%3.9%
Feb 202636.8%15.5%17%11.5%14.4%4.8%
Mar 202639.9%16.9%16.2%11%11.5%4.6%
Apr 202639%16.3%14.7%14.3%10.6%5%
May 202635%19.9%15.2%13.1%11.4%5.3%
Jun 202638%17.3%13.9%13.1%12.1%5.7%
Jul 202637%16.7%13.3%15.9%12.7%4.5%
Aug 202637.3%19.7%13.5%13.3%10.7%5.5%
Sep 2026——————

  1. 1.Kmart NZ

    37.3%

    held 1st · 1.1M estimated branded searches · -1.1% vs prior month · +0.3 points

  2. 2.Farmers

    19.7%

    held 2nd · 588K estimated branded searches · +16.1% vs prior month · +3.1 points

  3. 3.The Warehouse

    13.5%

    moved from 4th to 3rd · 403K estimated branded searches · -0.27% vs prior month · +0.2 points

  4. 4.Briscoes Homeware

    13.3%

    moved from 3rd to 4th · 395K estimated branded searches · -18.2% vs prior month · -2.7 points

  5. 5.IKEA

    10.7%

    held 5th · 317K estimated branded searches · -17.5% vs prior month · -2 points

  6. 6.Spotlight

    5.5%

    held 6th · 165K estimated branded searches · +22.2% vs prior month · +1.1 points

Compare search popularity between Briscoes Homeware and its closest rivals

How has branded search demand for Briscoes Homeware changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Briscoes Homeware’s estimated Share of Search among homeware retailers in New Zealand peaked at 15.9% in July 2026 and was lowest at 11% in March 2026.

How did search popularity change for New Zealand homeware retailers in August 2026?

  1. In August 2026, Farmers gained estimated Share of Search among homeware retailers in New Zealand, from 16.7% to 19.7%.

  2. In August 2026, Spotlight gained estimated Share of Search among homeware retailers in New Zealand, from 4.5% to 5.5%.

  3. In August 2026, Briscoes Homeware lost estimated Share of Search among homeware retailers in New Zealand, from 15.9% to 13.3%.

  4. In August 2026, IKEA lost estimated Share of Search among homeware retailers in New Zealand, from 12.7% to 10.7%.

  5. In August 2026, The Warehouse rose from 4th to 3rd among homeware retailers in New Zealand.

How is Briscoes Homeware measured?

Brandwave collects information about searches that people make online using Briscoes Homeware’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

26 branded search terms

  • Briscoes
  • briscoes bedding
  • briscoes botany
  • briscoes bush inn
  • briscoes co nz
  • briscoes henderson
  • briscoes home decor
  • briscoes homeware
  • briscoes homeware near me
  • briscoes homeware new zealand
  • briscoes homeware nz
  • briscoes mt roskill
  • briscoes one day sale today
  • briscoes one day sale tomorrow
  • briscoes online
  • briscoes online shopping
  • briscoes papanui
  • briscoes sale
  • briscoes sale today
  • briscoes sales this week
  • briscoes salisbury
  • briscoes taranaki
  • briscoes te rapa
  • briscoes upper hutt
  • briscoes wairau park
  • briscoes westgate

How the Brand Demand Index is measured

Who owns Briscoes Homeware?

Briscoes Homeware is owned by Briscoes (New Zealand) Limited. Brandwave does not track any other brands owned by Briscoes (New Zealand) Limited.

Do you work for Briscoes Homeware? To request corrections or removal please contact us via our support page and we will be happy to assist.

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