Brandwave

Briscoes Homeware vs IKEA:Which is more popular by branded search in New Zealand?

In August 2026, Briscoes Homeware had more branded searches than IKEA among homeware retailers in New Zealand. Briscoes Homeware was estimated to have 395K branded searches compared to IKEA’s 317K, and held a 13.3% Share of Search versus IKEA’s 10.7%.

Share of Search among homeware retailers in New Zealand in August 2026Which is more popular in search, Briscoes Homeware or IKEA?
Briscoes Homeware13.3%395K searches
vs
IKEA10.7%317K searches
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Which is more popular in search, Briscoes Homeware or IKEA?

Homeware and general merchandise retailers serving NZ shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Briscoes Homeware and IKEA among homeware retailers in New Zealand, by month

Share of Search by month for Briscoes Homeware, IKEA. The figures are in the table below the chart.

View monthly share of search table
MonthKmart NZFarmersThe WarehouseBriscoes HomewareIKEASpotlight
Oct 202541.8%19.4%16.1%13.2%3.8%5.6%
Nov 202538.8%19%15.9%15%6.9%4.4%
Dec 202530.1%14.7%14.4%13.7%23.9%3.2%
Jan 202636%12.6%16.7%13.3%17.4%3.9%
Feb 202636.8%15.5%17%11.5%14.4%4.8%
Mar 202639.9%16.9%16.2%11%11.5%4.6%
Apr 202639%16.3%14.7%14.3%10.6%5%
May 202635%19.9%15.2%13.1%11.4%5.3%
Jun 202638%17.3%13.9%13.1%12.1%5.7%
Jul 202637%16.7%13.3%15.9%12.7%4.5%
Aug 202637.3%19.7%13.5%13.3%10.7%5.5%
Sep 2026——————

How has the Briscoes Homeware and IKEA comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: IKEA took it in December 2025, Briscoes Homeware took it in April 2026.
  • Across the 11 months ending August 2026, Briscoes Homeware’s estimated Share of Search among homeware retailers in New Zealand moved from 13.2% to 13.3%, and its estimated monthly branded searches moved from 388K to 395K.
  • Across the 11 months ending August 2026, IKEA’s estimated Share of Search among homeware retailers in New Zealand moved from 3.8% to 10.7%, and its estimated monthly branded searches moved from 112K to 317K.

How did search popularity change for New Zealand homeware retailers in August 2026?

  1. In August 2026, Briscoes Homeware lost estimated Share of Search among homeware retailers in New Zealand, from 15.9% to 13.3%.

  2. In August 2026, IKEA lost estimated Share of Search among homeware retailers in New Zealand, from 12.7% to 10.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Briscoes Homeware’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Briscoes Homeware

26 branded search terms

  • Briscoes
  • briscoes bedding
  • briscoes botany
  • briscoes bush inn
  • briscoes co nz
  • briscoes henderson
  • briscoes home decor
  • briscoes homeware
  • briscoes homeware near me
  • briscoes homeware new zealand
  • briscoes homeware nz
  • briscoes mt roskill
  • briscoes one day sale today
  • briscoes one day sale tomorrow
  • briscoes online
  • briscoes online shopping
  • briscoes papanui
  • briscoes sale
  • briscoes sale today
  • briscoes sales this week
  • briscoes salisbury
  • briscoes taranaki
  • briscoes te rapa
  • briscoes upper hutt
  • briscoes wairau park
  • briscoes westgate

IKEA

28 branded search terms

  • Ikea
  • ikea australia
  • ikea barstools
  • ikea bed frames
  • ikea bedding
  • ikea bedside table
  • ikea billy bookcases
  • ikea carpets
  • ikea com
  • ikea couch
  • ikea curtains
  • ikea desk
  • ikea dining chairs
  • ikea dining table
  • ikea floor lamps
  • ikea furniture
  • ikea home decor
  • ikea homeware
  • ikea kitchen
  • ikea lamps
  • ikea near me
  • ikea nz
  • ikea online
  • ikea open
  • ikea sofa
  • ikea sofa bed
  • ikea store
  • ikea wardrobes

How the Brand Demand Index is measured

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