Brandwave

Homeware retailers in New Zealand:Which brands are most popular in search?

In August 2026, Kmart NZ was the most searched among homeware retailers in New Zealand, with an estimated 1.1M branded searches and 37.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Kmart NZ37.3%
  2. Farmers19.7%
  3. The Warehouse13.5%
  4. Briscoes Homeware13.3%
  5. IKEA10.7%
  6. Spotlight5.5%

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Share of SearchLeaderboard

Homeware and general merchandise retailers serving NZ shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among homeware retailers in New Zealand, by month

Share of Search by month for Kmart NZ, Farmers, The Warehouse, Briscoes Homeware, IKEA, Spotlight. The figures are in the table below the chart.

View monthly share of search table
MonthKmart NZFarmersThe WarehouseBriscoes HomewareIKEASpotlight
Oct 202541.8%19.4%16.1%13.2%3.8%5.6%
Nov 202538.8%19%15.9%15%6.9%4.4%
Dec 202530.1%14.7%14.4%13.7%23.9%3.2%
Jan 202636%12.6%16.7%13.3%17.4%3.9%
Feb 202636.8%15.5%17%11.5%14.4%4.8%
Mar 202639.9%16.9%16.2%11%11.5%4.6%
Apr 202639%16.3%14.7%14.3%10.6%5%
May 202635%19.9%15.2%13.1%11.4%5.3%
Jun 202638%17.3%13.9%13.1%12.1%5.7%
Jul 202637%16.7%13.3%15.9%12.7%4.5%
Aug 202637.3%19.7%13.5%13.3%10.7%5.5%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Kmart NZ

    37.3%

    held 1st · 1.1M estimated branded searches · -1.1% vs prior month · +0.3 points

  2. 2.Farmers

    19.7%

    held 2nd · 588K estimated branded searches · +16.1% vs prior month · +3.1 points

  3. 3.The Warehouse

    13.5%

    moved from 4th to 3rd · 403K estimated branded searches · -0.27% vs prior month · +0.2 points

  4. 4.Briscoes Homeware

    13.3%

    moved from 3rd to 4th · 395K estimated branded searches · -18.2% vs prior month · -2.7 points

  5. 5.IKEA

    10.7%

    held 5th · 317K estimated branded searches · -17.5% vs prior month · -2 points

  6. 6.Spotlight

    5.5%

    held 6th · 165K estimated branded searches · +22.2% vs prior month · +1.1 points

Compare search popularity between leading brands

Which brand is most popular in search among homeware retailers in New Zealand?

In August 2026, Kmart NZ was the most searched among homeware retailers in New Zealand, with an estimated 1.1M branded searches and 37.3% estimated Share of Search within this set. Farmers is in 2nd place, 17.5 percentage points behind at 19.7% Share of Search.

New Zealand homeware retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kmart NZ41.8% → 37.3%41.8%Oct 202530.1%Dec 20251st
Farmers19.4% → 19.7%19.9%May 202612.6%Jan 20262nd
The Warehouse16.1% → 13.5%17%Feb 202613.3%Jul 20263rd
Briscoes Homeware13.2% → 13.3%15.9%Jul 202611%Mar 20264th
IKEA3.8% → 10.7%23.9%Dec 20253.8%Oct 20256th → 5th
Spotlight5.6% → 5.5%5.7%Jun 20263.2%Dec 20255th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among homeware retailers in New Zealand decreased from 41.8% to 37.3%.
  • Across the 11 months ending August 2026, The Warehouse’s estimated Share of Search among homeware retailers in New Zealand decreased from 16.1% to 13.5%.
  • Across the 11 months ending August 2026, IKEA’s estimated Share of Search among homeware retailers in New Zealand increased from 3.8% to 10.7%.
  • Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among homeware retailers in New Zealand peaked at 41.8% in October 2025 and was lowest at 30.1% in December 2025.
  • Across the 11 months ending August 2026, Farmers’ estimated Share of Search among homeware retailers in New Zealand peaked at 19.9% in May 2026 and was lowest at 12.6% in January 2026.
  • Across the 11 months ending August 2026, The Warehouse’s estimated Share of Search among homeware retailers in New Zealand peaked at 17% in February 2026 and was lowest at 13.3% in July 2026.
  • Across the 11 months ending August 2026, Briscoes Homeware’s estimated Share of Search among homeware retailers in New Zealand peaked at 15.9% in July 2026 and was lowest at 11% in March 2026.
  • Across the 11 months ending August 2026, IKEA’s estimated Share of Search among homeware retailers in New Zealand peaked at 23.9% in December 2025 and was lowest at 3.8% in October 2025.
  • Across the 11 months ending August 2026, Spotlight’s estimated Share of Search among homeware retailers in New Zealand peaked at 5.7% in June 2026 and was lowest at 3.2% in December 2025.
  • Across the 11 months ending August 2026, IKEA rose from 6th to 5th among homeware retailers in New Zealand.
  • Across the 11 months ending August 2026, Spotlight fell from 5th to 6th among homeware retailers in New Zealand.
  • Across the 11 months ending August 2026, Farmers and Briscoes Homeware held steady: their estimated Share of Search among homeware retailers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand homeware retailers in August 2026?

  1. In August 2026, Farmers gained estimated Share of Search among homeware retailers in New Zealand, from 16.7% to 19.7%.

  2. In August 2026, Spotlight gained estimated Share of Search among homeware retailers in New Zealand, from 4.5% to 5.5%.

  3. In August 2026, Briscoes Homeware lost estimated Share of Search among homeware retailers in New Zealand, from 15.9% to 13.3%.

  4. In August 2026, IKEA lost estimated Share of Search among homeware retailers in New Zealand, from 12.7% to 10.7%.

  5. In August 2026, The Warehouse rose from 4th to 3rd among homeware retailers in New Zealand.

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