Homeware retailers in New Zealand:Which are most popular?

Name: Homeware retailers in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Briscoes Homeware was the most searched homeware retailer in New Zealand, accounting for 71.3% of all searches among the ten retailers we track. When we checked with ChatGPT and Google AI Overviews, Briscoes Homeware, Città, Father Rabbit, A&C Homestore, The Homestore and The Warehouse were mentioned most often, in three of the five answers. Briscoes Homeware was recommended most often, coming first in one out of four responses that gave a list.

Follow homeware retailers and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Top homeware retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Briscoes Homeware, Città, Father Rabbit, A&C Homestore, The Homestore and The Warehouse were mentioned most often, in three of the five answers. Briscoes Homeware was recommended most often, coming first in one out of four answers that gave a list. Father Rabbit was second, and Kmart NZ was third. IKEA, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Briscoes Homeware	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Città	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Father Rabbit	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
A&C Homestore	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
The Homestore	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
The Warehouse	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Kmart NZ	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Farmers	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
IKEA	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Spotlight	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Briscoes Homeware3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Città3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Father Rabbit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
A&C Homestore3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Homestore3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Warehouse3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kmart NZ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Farmers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
IKEA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Spotlight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about homeware retailers

5 answers

Asked ChatGPT
“Which homeware retailer should I shop at in New Zealand?”
1. 1Briscoes Homeware
2. 2Kmart NZ
3. 3Città
4. 4Farmers
5. 5The Warehouse
Asked ChatGPT
“What are the best homeware retailers in New Zealand?”
Asked ChatGPT
“What's the best homeware retailer in New Zealand for everyday home items?”
Searched Google, AI Overview
“homeware stores nz”
Searched Google, AI Overview
“homeware shop nz”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which homeware retailers do people search for most?

This chart shows how often people search Google for each homeware retailer by name. Each line represents a brand's share of searches for all ten homeware retailers we track, month by month, from searches in New Zealand.

Share of searches among homeware retailers in New Zealand, by month

Month	Briscoes Homeware	IKEA	Città	Kmart NZ	Farmers	Father Rabbit	A&C Homestore	The Homestore	The Warehouse	Spotlight
Nov 2025	79.8%	15.5%	1.9%	0.45%	0.51%	0.79%	0.42%	0.28%	0.27%	0.04%
Dec 2025	52.5%	44.7%	1.1%	0.21%	0.28%	0.63%	0.19%	0.28%	0.15%	0.02%
Jan 2026	60.3%	35.8%	1.5%	0.58%	0.47%	0.48%	0.32%	0.32%	0.26%	0.04%
Feb 2026	60.4%	35.2%	1.8%	0.67%	0.51%	0.56%	0.31%	0.31%	0.33%	0.04%
Mar 2026	63.9%	30.8%	2.2%	0.72%	0.56%	0.59%	0.39%	0.39%	0.36%	0.04%
Apr 2026	71.6%	24.3%	1.7%	0.56%	0.52%	0.46%	0.3%	0.3%	0.28%	0.05%
May 2026	67.3%	28%	1.8%	0.54%	0.64%	0.5%	0.33%	0.41%	0.33%	0.04%
Jun 2026	66%	29.3%	1.9%	0.87%	0.51%	0.43%	0.28%	0.34%	0.32%	0.05%
Jul 2026	68.1%	28.2%	1.3%	0.75%	0.47%	0.35%	0.23%	0.35%	0.27%	0.04%
Aug 2026	67.3%	27.8%	1.9%	0.81%	0.58%	0.51%	0.33%	0.42%	0.32%	0.05%
Sep 2026	71.3%	23.7%	2%	0.76%	0.57%	0.54%	0.35%	0.35%	0.35%	0.05%
Oct 2026	—	—	—	—	—	—	—	—	—	—

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Briscoes Homeware	71.3%	384K	+0.03%	+4 points
2, held 2nd	IKEA	23.7%	128K	-19.3%	-4 points
3, held 3rd	Città	2%	10.6K	-1.9%	+0.1 points
4, held 4th	Kmart NZ	0.76%	4.1K	-10.4%	0 points
5, held 5th	Farmers	0.57%	3K	-8.4%	0 points
6, held 6th	Father Rabbit	0.54%	2.9K	0%	0 points
7, moved from 8th to 7th	A&C Homestore	0.35%	1.9K	0%	0 pointsmoved from 8th to 7th
8, moved from 7th to 8th	The Homestore	0.35%	1.9K	-20.8%	-0.1 pointsmoved from 7th to 8th
9, held 9th	The Warehouse	0.35%	1.9K	+3.3%	0 points
10, held 10th	Spotlight	0.05%	250	-16.7%	0 points

1.Briscoes Homeware
71.3%
Held 1st. 384K estimated branded searches, +0.03% vs prior month. Share +4 points.
2.IKEA
23.7%
Held 2nd. 128K estimated branded searches, -19.3% vs prior month. Share -4 points.
3.Città
2%
Held 3rd. 10.6K estimated branded searches, -1.9% vs prior month. Share +0.1 points.
4.Kmart NZ
0.76%
Held 4th. 4.1K estimated branded searches, -10.4% vs prior month. Share 0 points.
5.Farmers
0.57%
Held 5th. 3K estimated branded searches, -8.4% vs prior month. Share 0 points.
6.Father Rabbit
0.54%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
7.A&C Homestore
0.35%
Moved from 8th to 7th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
8.The Homestore
0.35%
Moved from 7th to 8th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.
9.The Warehouse
0.35%
Held 9th. 1.9K estimated branded searches, +3.3% vs prior month. Share 0 points.
10.Spotlight
0.05%
Held 10th. 250 estimated branded searches, -16.7% vs prior month. Share 0 points.

Kmart NZ, Farmers and 2 other brands sell other things too, so only their searches that name this product count here, like “kmart bedding”.

Which brand is most popular in search among homeware retailers in New Zealand?

10 brands

In September 2026, Briscoes Homeware was the most searched among homeware retailers in New Zealand, with an estimated 384K branded searches, 71.3% of all searches for the ten we track. IKEA is in 2nd place, 47.6 percentage points behind at 23.7%.

New Zealand homeware retailers, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Briscoes Homeware	79.8% → 71.3%	79.8%Nov 2025	52.5%Dec 2025	1st
IKEA	15.5% → 23.7%	44.7%Dec 2025	15.5%Nov 2025	2nd
Città	1.9% → 2%	2.2%Mar 2026	1.1%Dec 2025	3rd
Kmart NZ	0.45% → 0.76%	0.87%Jun 2026	0.21%Dec 2025	6th → 4th
Farmers	0.51% → 0.57%	0.64%May 2026	0.28%Dec 2025	5th
Father Rabbit	0.79% → 0.54%	0.79%Nov 2025	0.35%Jul 2026	4th → 6th
A&C Homestore	0.42% → 0.35%	0.42%Nov 2025	0.19%Dec 2025	7th
The Homestore	0.28% → 0.35%	0.42%Aug 2026	0.28%Nov 2025	8th
The Warehouse	0.27% → 0.35%	0.36%Mar 2026	0.15%Dec 2025	9th
Spotlight	0.04% → 0.05%	0.05%Aug 2026	0.02%Dec 2025	10th

Each finding as a sentence

Across the 11 months ending September 2026, Briscoes Homeware’s share of searches among homeware retailers in New Zealand decreased from 79.8% to 71.3%.
Across the 11 months ending September 2026, IKEA’s share of searches among homeware retailers in New Zealand increased from 15.5% to 23.7%.
Across the 11 months ending September 2026, Briscoes Homeware’s share of searches among homeware retailers in New Zealand peaked at 79.8% in November 2025 and was lowest at 52.5% in December 2025.
Across the 11 months ending September 2026, IKEA’s share of searches among homeware retailers in New Zealand peaked at 44.7% in December 2025 and was lowest at 15.5% in November 2025.
Across the 11 months ending September 2026, Città’s share of searches among homeware retailers in New Zealand peaked at 2.2% in March 2026 and was lowest at 1.1% in December 2025.
Across the 11 months ending September 2026, Kmart NZ rose from 6th to 4th among homeware retailers in New Zealand.
Across the 11 months ending September 2026, Father Rabbit fell from 4th to 6th among homeware retailers in New Zealand.
Across the 11 months ending September 2026, Città, Farmers, A&C Homestore, The Homestore, The Warehouse and Spotlight held steady: their share of searches among homeware retailers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand homeware retailers in September 2026?

8 changes

In September 2026, Briscoes Homeware gained share of searches among homeware retailers in New Zealand, from 67.3% to 71.3%.
In September 2026, IKEA lost share of searches among homeware retailers in New Zealand, from 27.8% to 23.7%.
In September 2026, A&C Homestore rose from 8th to 7th among homeware retailers in New Zealand.
In September 2026, The Homestore fell from 7th to 8th among homeware retailers in New Zealand.
Estimated monthly branded searches for Kmart NZ in New Zealand rose 32.5% over 11 measured months, from 3.1K to 4.1K in September 2026.
Estimated monthly branded searches for Father Rabbit in New Zealand fell 46.3% over 11 measured months, from 5.4K to 2.9K in September 2026.
Estimated monthly branded searches for Città in New Zealand fell 19.6% over 11 measured months, from 13.2K to 10.6K in September 2026.
Estimated monthly branded searches for Farmers in New Zealand fell 12.9% over 11 measured months, from 3.5K to 3K in September 2026.

How are branded searches counted for homeware retailers?

67 search terms

Each brand's share of searches among homeware retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.