Brandwave

Briscoes Homeware vs The Warehouse:Which is more popular in New Zealand?

In September 2026, Briscoes Homeware had more branded searches than The Warehouse among homeware retailers in New Zealand. Briscoes Homeware had about 384,000 branded searches, while The Warehouse had 1,900. Briscoes Homeware made up 71.3% of all homeware retailer searches we track, and The Warehouse accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about homeware retailers, Briscoes Homeware and The Warehouse each appeared in three of the five answers. Briscoes Homeware was mentioned before The Warehouse in two out of three answers that named either.

Among homeware retailers in New Zealand in September 2026

Who do people search for more?

Briscoes Homeware, about 202 searches for every 1 for The Warehouse

Briscoes Homeware 384K searchesThe Warehouse 1.9K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Briscoes Homeware in 3 of 5The Warehouse in 3 of 5

Who does AI recommend more?

Briscoes Homeware, named ahead of The Warehouse in 2 of 3 answers

Briscoes Homeware first in 2The Warehouse first in 1

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Top homeware retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Briscoes Homeware and The Warehouse were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Briscoes Homeware was listed before The Warehouse in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Briscoes Homeware1st
  2. The Warehouse2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Briscoes Homeware3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Warehouse3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about homeware retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Briscoes Homeware or The Warehouse more popular in search?

This chart shows how often people search Google for Briscoes Homeware and The Warehouse by name. Each line represents a brand's share of searches for all ten homeware retailers we track, month by month, from searches in New Zealand.

Briscoes Homeware and The Warehouse among homeware retailers in New Zealand, by month

Share of searches by month for Briscoes Homeware, The Warehouse. The figures are in the table below the chart.

View monthly share of searches table
MonthBriscoes HomewareThe Warehouse
Nov 202579.8%0.27%
Dec 202552.5%0.15%
Jan 202660.3%0.26%
Feb 202660.4%0.33%
Mar 202663.9%0.36%
Apr 202671.6%0.28%
May 202667.3%0.33%
Jun 202666%0.32%
Jul 202668.1%0.27%
Aug 202667.3%0.32%
Sep 202671.3%0.35%
Oct 2026——

The Warehouse sells other things too, so only its searches that name this product count here, like “warehouse bedding”.

How has branded search for Briscoes Homeware and The Warehouse changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand homeware retailers in September 2026?

1 change

  1. In September 2026, Briscoes Homeware gained share of searches among homeware retailers in New Zealand, from 67.3% to 71.3%.

How are Briscoes Homeware’s and The Warehouse’s branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Briscoes Homeware’s and The Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Briscoes Homeware

17 branded search terms

  • Briscoes
  • briscoes bedding
  • briscoes botany
  • briscoes bush inn
  • briscoes henderson
  • briscoes home decor
  • briscoes homeware
  • briscoes mt roskill
  • briscoes papanui
  • briscoes sale
  • briscoes sale today
  • briscoes salisbury
  • briscoes taranaki
  • briscoes te rapa
  • briscoes upper hutt
  • briscoes wairau park
  • briscoes westgate

The Warehouse

8 branded search terms

  • the warehouse bedding
  • the warehouse furniture
  • the warehouse home decor
  • warehouse bedding
  • warehouse furniture
  • warehouse home decor
  • warehouse homeware
  • warehouse kitchenware

How the Brand Demand Index is measured

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