Briscoes Homeware vs Farmers:Which is more popular in New Zealand?
In September 2026, Briscoes Homeware had more branded searches than Farmers among homeware retailers in New Zealand. Briscoes Homeware had about 384,000 branded searches, while Farmers had 3,050. Briscoes Homeware made up 71.3% of all homeware retailer searches we track, and Farmers accounted for 0.57%. When we asked ChatGPT and Google AI Overviews about homeware retailers, Briscoes Homeware appeared in three of the five answers and Farmers in one. Briscoes Homeware was mentioned before Farmers in every answer that named either.
Who do people search for more?
Briscoes Homeware, about 126 searches for every 1 for Farmers
Who does AI mention more?
Briscoes Homeware, mentioned in 3 of 5 answers, Farmers in 1
Who does AI recommend more?
Briscoes Homeware, named ahead of Farmers in 3 of 3 answers
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Top homeware retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Briscoes Homeware was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Farmers was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Briscoes Homeware was listed before Farmers in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Briscoes Homeware1st
Farmers2nd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Briscoes Homeware3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Farmers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about homeware retailers
5 answers
Asked ChatGPT
“Which homeware retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best homeware retailers in New Zealand?”
Asked ChatGPT
“What's the best homeware retailer in New Zealand for everyday home items?”
Searched Google, AI Overview
“homeware stores nz”
Searched Google, AI Overview
“homeware shop nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Briscoes Homeware or Farmers more popular in search?
This chart shows how often people search Google for Briscoes Homeware and Farmers by name. Each line represents a brand's share of searches for all ten homeware retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Briscoes Homeware, Farmers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Briscoes Homeware | Farmers |
|---|---|---|
| Nov 2025 | 79.8% | 0.51% |
| Dec 2025 | 52.5% | 0.28% |
| Jan 2026 | 60.3% | 0.47% |
| Feb 2026 | 60.4% | 0.51% |
| Mar 2026 | 63.9% | 0.56% |
| Apr 2026 | 71.6% | 0.52% |
| May 2026 | 67.3% | 0.64% |
| Jun 2026 | 66% | 0.51% |
| Jul 2026 | 68.1% | 0.47% |
| Aug 2026 | 67.3% | 0.58% |
| Sep 2026 | 71.3% | 0.57% |
| Oct 2026 | — | — |
Farmers sells other things too, so only its searches that name this product count here, like “farmers bedding”.
How has branded search for Briscoes Homeware and Farmers changed in New Zealand over the last 12 months?
3 findings
- Briscoes Homeware was ahead of Farmers in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Briscoes Homeware’s share of searches among homeware retailers in New Zealand moved from 79.8% to 71.3%, and its estimated monthly branded searches moved from 546K to 384K.
- Across the 11 months ending September 2026, Farmers’ share of searches among homeware retailers in New Zealand moved from 0.51% to 0.57%, and its estimated monthly branded searches moved from 3.5K to 3K.
How did search popularity change for New Zealand homeware retailers in September 2026?
2 changes
In September 2026, Briscoes Homeware gained share of searches among homeware retailers in New Zealand, from 67.3% to 71.3%.
Estimated monthly branded searches for Farmers in New Zealand fell 12.9% over 11 measured months, from 3.5K to 3K in September 2026.
How are Briscoes Homeware’s and Farmers’ branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using Briscoes Homeware’s and Farmers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Briscoes Homeware
17 branded search terms
- Briscoes
- briscoes bedding
- briscoes botany
- briscoes bush inn
- briscoes henderson
- briscoes home decor
- briscoes homeware
- briscoes mt roskill
- briscoes papanui
- briscoes sale
- briscoes sale today
- briscoes salisbury
- briscoes taranaki
- briscoes te rapa
- briscoes upper hutt
- briscoes wairau park
- briscoes westgate
Farmers
5 branded search terms
- farmers bedding
- farmers furniture
- farmers home decor
- farmers homeware
- farmers kitchenware
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