Brandwave

Kitchenware retailers in New Zealand:Which brands are most popular in search?

In August 2026, Briscoes Homeware was the most searched among kitchenware retailers in New Zealand, with an estimated 395K branded searches and 97.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Briscoes Homeware97.4%
  2. Stevens1.3%
  3. Milly's Kitchen1%
  4. Kitchen Things0.3%

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Share of SearchLeaderboard

Compare the kitchen and homeware stores New Zealanders buy cookware and kitchen tools from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among kitchenware retailers in New Zealand, by month

Share of Search by month for Briscoes Homeware. The figures are in the table below the chart.

View monthly share of search table
MonthBriscoes HomewareStevensMilly's KitchenKitchen Things
Oct 202596%1.4%0.74%1.8%
Nov 202597.1%1.5%0.75%0.64%
Dec 202596.8%1.8%0.96%0.43%
Jan 202697.6%1.2%0.72%0.47%
Feb 202697.1%1.4%0.93%0.53%
Mar 202697.2%1.4%0.84%0.52%
Apr 202698%1%0.65%0.31%
May 202697.6%1.2%0.87%0.33%
Jun 202697.6%1.3%0.82%0.31%
Jul 202698%1.1%0.72%0.25%
Aug 202697.4%1.3%1%0.3%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Briscoes Homeware

    97.4%

    held 1st · 395K estimated branded searches · -18.2% vs prior month · -0.6 points

  2. 2.Stevens

    1.3%

    held 2nd · 5.3K estimated branded searches · +2.3% vs prior month · +0.3 points

  3. 3.Milly's Kitchen

    1%

    held 3rd · 4.2K estimated branded searches · +18.6% vs prior month · +0.3 points

  4. 4.Kitchen Things

    0.3%

    held 4th · 1.2K estimated branded searches · -0.81% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among kitchenware retailers in New Zealand?

In August 2026, Briscoes Homeware was the most searched among kitchenware retailers in New Zealand, with an estimated 395K branded searches and 97.4% estimated Share of Search within this set. Stevens is in 2nd place, 96 percentage points behind at 1.3% Share of Search.

New Zealand kitchenware retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Briscoes Homeware96% → 97.4%98%Apr 202696%Oct 20251st
Stevens1.4% → 1.3%1.8%Dec 20251%Apr 20263rd → 2nd
Milly's Kitchen0.74% → 1%1%Aug 20260.65%Apr 20264th → 3rd
Kitchen Things1.8% → 0.3%1.8%Oct 20250.25%Jul 20262nd → 4th

Each finding as a sentence

  • Across the 11 months ending August 2026, Briscoes Homeware’s estimated Share of Search among kitchenware retailers in New Zealand increased from 96% to 97.4%.
  • Across the 11 months ending August 2026, Kitchen Things’ estimated Share of Search among kitchenware retailers in New Zealand decreased from 1.8% to 0.3%.
  • Across the 11 months ending August 2026, Briscoes Homeware’s estimated Share of Search among kitchenware retailers in New Zealand peaked at 98% in April 2026 and was lowest at 96% in October 2025.
  • Across the 11 months ending August 2026, Kitchen Things’ estimated Share of Search among kitchenware retailers in New Zealand peaked at 1.8% in October 2025 and was lowest at 0.25% in July 2026.
  • Across the 11 months ending August 2026, Stevens rose from 3rd to 2nd among kitchenware retailers in New Zealand.
  • Across the 11 months ending August 2026, Milly's Kitchen rose from 4th to 3rd among kitchenware retailers in New Zealand.
  • Across the 11 months ending August 2026, Kitchen Things fell from 2nd to 4th among kitchenware retailers in New Zealand.

How did search popularity change for New Zealand kitchenware retailers in August 2026?

  1. In August 2026, Briscoes Homeware lost estimated Share of Search among kitchenware retailers in New Zealand, from 98% to 97.4%.

  2. Estimated monthly branded searches for Milly's Kitchen in New Zealand rose 40.5% over 11 measured months, from 3K to 4.2K in August 2026.

  3. Estimated monthly branded searches for Kitchen Things in New Zealand fell 83.4% over 11 measured months, from 7.4K to 1.2K in August 2026.

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