How popular isMilly's Kitchen in search?
In August 2026, there were an estimated 4.2K branded searches for Milly's Kitchen in New Zealand which is up 40.5% over the last 11 months. Milly's Kitchen holds 1% estimated Share of Search among New Zealand kitchenware retailers and is ranked 3rd of 4 competitors for search popularity.
Briscoes Homeware97.4%
Stevens1.3%
Milly's Kitchen1%
Kitchen Things0.3%
Follow Milly's Kitchen and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which kitchenware retailers compete with Milly's Kitchen?
Share of Search by month for Briscoes Homeware, Milly's Kitchen. The figures are in the table below the chart.
View monthly share of search table
| Month | Briscoes Homeware | Stevens | Milly's Kitchen | Kitchen Things |
|---|---|---|---|---|
| Oct 2025 | 96% | 1.4% | 0.74% | 1.8% |
| Nov 2025 | 97.1% | 1.5% | 0.75% | 0.64% |
| Dec 2025 | 96.8% | 1.8% | 0.96% | 0.43% |
| Jan 2026 | 97.6% | 1.2% | 0.72% | 0.47% |
| Feb 2026 | 97.1% | 1.4% | 0.93% | 0.53% |
| Mar 2026 | 97.2% | 1.4% | 0.84% | 0.52% |
| Apr 2026 | 98% | 1% | 0.65% | 0.31% |
| May 2026 | 97.6% | 1.2% | 0.87% | 0.33% |
| Jun 2026 | 97.6% | 1.3% | 0.82% | 0.31% |
| Jul 2026 | 98% | 1.1% | 0.72% | 0.25% |
| Aug 2026 | 97.4% | 1.3% | 1% | 0.3% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 97.4% | 395K | -18.2% | -0.6 points | |
| 2, held 2nd | 1.3% | 5.3K | +2.3% | +0.3 points | |
| 3, held 3rd | 1% | 4.2K | +18.6% | +0.3 points | |
| 4, held 4th | 0.3% | 1.2K | -0.81% | +0.1 points |
97.4%
held 1st · 395K estimated branded searches · -18.2% vs prior month · -0.6 points
2.
Stevens1.3%
held 2nd · 5.3K estimated branded searches · +2.3% vs prior month · +0.3 points
1%
held 3rd · 4.2K estimated branded searches · +18.6% vs prior month · +0.3 points
0.3%
held 4th · 1.2K estimated branded searches · -0.81% vs prior month · +0.1 points
Compare search popularity between Milly's Kitchen and its closest rivals
How has branded search demand for Milly's Kitchen changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Milly's Kitchen in New Zealand rose from 3K to 4.2K.
- Across the 11 months ending August 2026, Milly's Kitchen rose from 4th to 3rd among kitchenware retailers in New Zealand.
How did search popularity change for New Zealand kitchenware retailers in August 2026?
3 changes
In August 2026, Briscoes Homeware lost estimated Share of Search among kitchenware retailers in New Zealand, from 98% to 97.4%.
Estimated monthly branded searches for Milly's Kitchen in New Zealand rose 40.5% over 11 measured months, from 3K to 4.2K in August 2026.
Estimated monthly branded searches for Kitchen Things in New Zealand fell 83.4% over 11 measured months, from 7.4K to 1.2K in August 2026.
How is Milly's Kitchen measured?
Brandwave collects information about searches that people make online using Milly's Kitchen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- millys kitchen
- millys kitchen nz
- millys kitchen store
- millyskitchen
- millyskitchen co nz
Do you work for Milly's Kitchen? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Milly's Kitchen your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.