Milly's Kitchen vs Stevens:Which is more popular by branded search in New Zealand?
In August 2026, Stevens had more branded searches than Milly's Kitchen among kitchenware retailers in New Zealand. Stevens was estimated to have 5.3K branded searches compared to Milly's Kitchen’s 4.2K, and held a 1.3% Share of Search versus Milly's Kitchen’s 1%.
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Which is more popular in search, Milly's Kitchen or Stevens?
Compare the kitchen and homeware stores New Zealanders buy cookware and kitchen tools from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stevens, Milly's Kitchen. The figures are in the table below the chart.
View monthly share of search table
| Month | Briscoes Homeware | Stevens | Milly's Kitchen | Kitchen Things |
|---|---|---|---|---|
| Oct 2025 | 96% | 1.4% | 0.74% | 1.8% |
| Nov 2025 | 97.1% | 1.5% | 0.75% | 0.64% |
| Dec 2025 | 96.8% | 1.8% | 0.96% | 0.43% |
| Jan 2026 | 97.6% | 1.2% | 0.72% | 0.47% |
| Feb 2026 | 97.1% | 1.4% | 0.93% | 0.53% |
| Mar 2026 | 97.2% | 1.4% | 0.84% | 0.52% |
| Apr 2026 | 98% | 1% | 0.65% | 0.31% |
| May 2026 | 97.6% | 1.2% | 0.87% | 0.33% |
| Jun 2026 | 97.6% | 1.3% | 0.82% | 0.31% |
| Jul 2026 | 98% | 1.1% | 0.72% | 0.25% |
| Aug 2026 | 97.4% | 1.3% | 1% | 0.3% |
| Sep 2026 | — | — | — | — |
How has the Milly's Kitchen and Stevens comparison changed over the last 12 months?
3 findings
- Stevens was ahead of Milly's Kitchen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Milly's Kitchen’s estimated Share of Search among kitchenware retailers in New Zealand moved from 0.74% to 1%, and its estimated monthly branded searches moved from 3K to 4.2K.
- Across the 11 months ending August 2026, Stevens’ estimated Share of Search among kitchenware retailers in New Zealand moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 5.8K to 5.3K.
How did search popularity change for New Zealand kitchenware retailers in August 2026?
1 change
Estimated monthly branded searches for Milly's Kitchen in New Zealand rose 40.5% over 11 measured months, from 3K to 4.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Milly's Kitchen’s and Stevens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Milly's Kitchen
5 branded search terms
- millys kitchen
- millys kitchen nz
- millys kitchen store
- millyskitchen
- millyskitchen co nz
Stevens
6 branded search terms
- stevens cookware
- stevens kitchenware
- stevens kitchenware nz
- stevens nz
- stevens nz online
- stevens store
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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.