How popular isStevens in search?
In August 2026, there were an estimated 5.3K branded searches for Stevens in New Zealand which is down 8.3% over the last 11 months. Stevens holds 1.3% estimated Share of Search among New Zealand kitchenware retailers and is ranked 2nd of 4 competitors for search popularity.
Briscoes Homeware97.4%
Stevens1.3%
Milly's Kitchen1%
Kitchen Things0.3%
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Which kitchenware retailers compete with Stevens?
Share of Search by month for Briscoes Homeware, Stevens. The figures are in the table below the chart.
View monthly share of search table
| Month | Briscoes Homeware | Stevens | Milly's Kitchen | Kitchen Things |
|---|---|---|---|---|
| Oct 2025 | 96% | 1.4% | 0.74% | 1.8% |
| Nov 2025 | 97.1% | 1.5% | 0.75% | 0.64% |
| Dec 2025 | 96.8% | 1.8% | 0.96% | 0.43% |
| Jan 2026 | 97.6% | 1.2% | 0.72% | 0.47% |
| Feb 2026 | 97.1% | 1.4% | 0.93% | 0.53% |
| Mar 2026 | 97.2% | 1.4% | 0.84% | 0.52% |
| Apr 2026 | 98% | 1% | 0.65% | 0.31% |
| May 2026 | 97.6% | 1.2% | 0.87% | 0.33% |
| Jun 2026 | 97.6% | 1.3% | 0.82% | 0.31% |
| Jul 2026 | 98% | 1.1% | 0.72% | 0.25% |
| Aug 2026 | 97.4% | 1.3% | 1% | 0.3% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 97.4% | 395K | -18.2% | -0.6 points | |
| 2, held 2nd | 1.3% | 5.3K | +2.3% | +0.3 points | |
| 3, held 3rd | 1% | 4.2K | +18.6% | +0.3 points | |
| 4, held 4th | 0.3% | 1.2K | -0.81% | +0.1 points |
97.4%
held 1st · 395K estimated branded searches · -18.2% vs prior month · -0.6 points
2.
Stevens1.3%
held 2nd · 5.3K estimated branded searches · +2.3% vs prior month · +0.3 points
1%
held 3rd · 4.2K estimated branded searches · +18.6% vs prior month · +0.3 points
0.3%
held 4th · 1.2K estimated branded searches · -0.81% vs prior month · +0.1 points
Compare search popularity between Stevens and its closest rivals
How has branded search demand for Stevens changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Stevens in New Zealand fell from 5.8K to 5.3K.
- Across the 11 months ending August 2026, Stevens rose from 3rd to 2nd among kitchenware retailers in New Zealand.
How did search popularity change for New Zealand kitchenware retailers in August 2026?
3 changes
In August 2026, Briscoes Homeware lost estimated Share of Search among kitchenware retailers in New Zealand, from 98% to 97.4%.
Estimated monthly branded searches for Milly's Kitchen in New Zealand rose 40.5% over 11 measured months, from 3K to 4.2K in August 2026.
Estimated monthly branded searches for Kitchen Things in New Zealand fell 83.4% over 11 measured months, from 7.4K to 1.2K in August 2026.
How is Stevens measured?
Brandwave collects information about searches that people make online using Stevens’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- stevens cookware
- stevens kitchenware
- stevens kitchenware nz
- stevens nz
- stevens nz online
- stevens store
Do you work for Stevens? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Stevens your brand?
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