Brandwave

How popular isKitchen Things in search?

In August 2026, there were an estimated 1.2K branded searches for Kitchen Things in New Zealand which is down 83.4% over the last 11 months. Kitchen Things holds 0.3% estimated Share of Search among New Zealand kitchenware retailers and is ranked 4th of 4 competitors for search popularity.

Share of Search, August 2026
  1. Briscoes Homeware97.4%
  2. Stevens1.3%
  3. Milly's Kitchen1%
  4. Kitchen Things0.3%
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Which kitchenware retailers compete with Kitchen Things?

Kitchen Things against kitchenware retailers in New Zealand, by month

Share of Search by month for Briscoes Homeware, Kitchen Things. The figures are in the table below the chart.

View monthly share of search table
MonthBriscoes HomewareStevensMilly's KitchenKitchen Things
Oct 202596%1.4%0.74%1.8%
Nov 202597.1%1.5%0.75%0.64%
Dec 202596.8%1.8%0.96%0.43%
Jan 202697.6%1.2%0.72%0.47%
Feb 202697.1%1.4%0.93%0.53%
Mar 202697.2%1.4%0.84%0.52%
Apr 202698%1%0.65%0.31%
May 202697.6%1.2%0.87%0.33%
Jun 202697.6%1.3%0.82%0.31%
Jul 202698%1.1%0.72%0.25%
Aug 202697.4%1.3%1%0.3%
Sep 2026————

  1. 1.Briscoes Homeware

    97.4%

    held 1st · 395K estimated branded searches · -18.2% vs prior month · -0.6 points

  2. 2.Stevens

    1.3%

    held 2nd · 5.3K estimated branded searches · +2.3% vs prior month · +0.3 points

  3. 3.Milly's Kitchen

    1%

    held 3rd · 4.2K estimated branded searches · +18.6% vs prior month · +0.3 points

  4. 4.Kitchen Things

    0.3%

    held 4th · 1.2K estimated branded searches · -0.81% vs prior month · +0.1 points

Compare search popularity between Kitchen Things and its closest rivals

How has branded search demand for Kitchen Things changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kitchen Things in New Zealand fell from 7.4K to 1.2K.
  • Across the 11 months ending August 2026, Kitchen Things’ estimated Share of Search among kitchenware retailers in New Zealand decreased from 1.8% to 0.3%.
  • Across the 11 months ending August 2026, Kitchen Things’ estimated Share of Search among kitchenware retailers in New Zealand peaked at 1.8% in October 2025 and was lowest at 0.25% in July 2026.
  • Across the 11 months ending August 2026, Kitchen Things fell from 2nd to 4th among kitchenware retailers in New Zealand.

How did search popularity change for New Zealand kitchenware retailers in August 2026?

  1. In August 2026, Briscoes Homeware lost estimated Share of Search among kitchenware retailers in New Zealand, from 98% to 97.4%.

  2. Estimated monthly branded searches for Milly's Kitchen in New Zealand rose 40.5% over 11 measured months, from 3K to 4.2K in August 2026.

  3. Estimated monthly branded searches for Kitchen Things in New Zealand fell 83.4% over 11 measured months, from 7.4K to 1.2K in August 2026.

How is Kitchen Things measured?

Brandwave collects information about searches that people make online using Kitchen Things’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • kitchen things
  • kitchen things lunn ave
  • kitchen things near me
  • kitchen things nz
  • kitchen things online
  • kitchen things outlet
  • kitchen things sale
  • kitchen things store
  • kitchenthings
  • kitchenthings co nz
  • kitchenthings nz
  • the kitchen things

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How the Brand Demand Index is measured

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