Kitchen Things vs Milly's Kitchen:Which is more popular by branded search in New Zealand?
In August 2026, Milly's Kitchen had more branded searches than Kitchen Things among kitchenware retailers in New Zealand. Milly's Kitchen was estimated to have 4.2K branded searches compared to Kitchen Things’ 1.2K, and held a 1% Share of Search versus Kitchen Things’ 0.3%.
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Which is more popular in search, Kitchen Things or Milly's Kitchen?
Compare the kitchen and homeware stores New Zealanders buy cookware and kitchen tools from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Milly's Kitchen, Kitchen Things. The figures are in the table below the chart.
View monthly share of search table
| Month | Briscoes Homeware | Stevens | Milly's Kitchen | Kitchen Things |
|---|---|---|---|---|
| Oct 2025 | 96% | 1.4% | 0.74% | 1.8% |
| Nov 2025 | 97.1% | 1.5% | 0.75% | 0.64% |
| Dec 2025 | 96.8% | 1.8% | 0.96% | 0.43% |
| Jan 2026 | 97.6% | 1.2% | 0.72% | 0.47% |
| Feb 2026 | 97.1% | 1.4% | 0.93% | 0.53% |
| Mar 2026 | 97.2% | 1.4% | 0.84% | 0.52% |
| Apr 2026 | 98% | 1% | 0.65% | 0.31% |
| May 2026 | 97.6% | 1.2% | 0.87% | 0.33% |
| Jun 2026 | 97.6% | 1.3% | 0.82% | 0.31% |
| Jul 2026 | 98% | 1.1% | 0.72% | 0.25% |
| Aug 2026 | 97.4% | 1.3% | 1% | 0.3% |
| Sep 2026 | — | — | — | — |
How has the Kitchen Things and Milly's Kitchen comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Milly's Kitchen took it in November 2025.
- Across the 11 months ending August 2026, Kitchen Things’ estimated Share of Search among kitchenware retailers in New Zealand moved from 1.8% to 0.3%, and its estimated monthly branded searches moved from 7.4K to 1.2K.
- Across the 11 months ending August 2026, Milly's Kitchen’s estimated Share of Search among kitchenware retailers in New Zealand moved from 0.74% to 1%, and its estimated monthly branded searches moved from 3K to 4.2K.
How did search popularity change for New Zealand kitchenware retailers in August 2026?
2 changes
Estimated monthly branded searches for Milly's Kitchen in New Zealand rose 40.5% over 11 measured months, from 3K to 4.2K in August 2026.
Estimated monthly branded searches for Kitchen Things in New Zealand fell 83.4% over 11 measured months, from 7.4K to 1.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kitchen Things’ and Milly's Kitchen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kitchen Things
12 branded search terms
- kitchen things
- kitchen things lunn ave
- kitchen things near me
- kitchen things nz
- kitchen things online
- kitchen things outlet
- kitchen things sale
- kitchen things store
- kitchenthings
- kitchenthings co nz
- kitchenthings nz
- the kitchen things
Milly's Kitchen
5 branded search terms
- millys kitchen
- millys kitchen nz
- millys kitchen store
- millyskitchen
- millyskitchen co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.