Brandwave

Briscoes Homeware vs Spotlight:Which is more popular in New Zealand?

In September 2026, Briscoes Homeware had more branded searches than Spotlight among homeware retailers in New Zealand. Briscoes Homeware had about 384,000 branded searches, while Spotlight had 250. Briscoes Homeware made up 71.3% of all homeware retailer searches we track, and Spotlight accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about homeware retailers, Briscoes Homeware appeared in three of the five answers and Spotlight in none.

Among homeware retailers in New Zealand in September 2026

Who do people search for more?

Briscoes Homeware, about 1537 searches for every 1 for Spotlight

Briscoes Homeware 384K searchesSpotlight 250 searches

Who does AI mention more?

Briscoes Homeware, mentioned in 3 of 5 answers, Spotlight in 0

Briscoes Homeware in 3 of 5Spotlight in 0 of 5

Who does AI recommend more?

Briscoes Homeware, the only one of the two named

Briscoes Homeware first in 3Spotlight never named

Follow Briscoes Homeware vs Spotlight and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top homeware retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Briscoes Homeware was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Spotlight did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Briscoes Homeware1st
  2. Spotlight–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Briscoes Homeware3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spotlight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about homeware retailers

5 answers

  • Asked ChatGPT

    “Which homeware retailer should I shop at in New Zealand?”

    1. 1Briscoes Homeware

  • Asked ChatGPT

    “What are the best homeware retailers in New Zealand?”

    1. 3Briscoes Homeware

  • Asked ChatGPT

    “What's the best homeware retailer in New Zealand for everyday home items?”

    1. 3Briscoes Homeware

  • Searched Google, AI Overview

    “homeware stores nz”

    1. Searched Google, AI Overview

      “homeware shop nz”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

      Is Briscoes Homeware or Spotlight more popular in search?

      This chart shows how often people search Google for Briscoes Homeware and Spotlight by name. Each line represents a brand's share of searches for all ten homeware retailers we track, month by month, from searches in New Zealand.

      Briscoes Homeware and Spotlight among homeware retailers in New Zealand, by month

      Share of searches by month for Briscoes Homeware, Spotlight. The figures are in the table below the chart.

      View monthly share of searches table
      MonthBriscoes HomewareSpotlight
      Nov 202579.8%0.04%
      Dec 202552.5%0.02%
      Jan 202660.3%0.04%
      Feb 202660.4%0.04%
      Mar 202663.9%0.04%
      Apr 202671.6%0.05%
      May 202667.3%0.04%
      Jun 202666%0.05%
      Jul 202668.1%0.04%
      Aug 202667.3%0.05%
      Sep 202671.3%0.05%
      Oct 2026——

      Spotlight sells other things too, so only its searches that name this product count here, like “spotlight bedding”.

      How has branded search for Briscoes Homeware and Spotlight changed in New Zealand over the last 12 months?

      3 findings

      How did search popularity change for New Zealand homeware retailers in September 2026?

      2 changes

      1. In September 2026, Briscoes Homeware gained share of searches among homeware retailers in New Zealand, from 67.3% to 71.3%.

      2. Estimated monthly branded searches for Spotlight in New Zealand fell 10.7% over 11 measured months, from 280 to 250 in September 2026.

      How are Briscoes Homeware’s and Spotlight’s branded searches counted?

      21 search terms

      Brandwave collects information about searches that people make online using Briscoes Homeware’s and Spotlight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Briscoes Homeware

      17 branded search terms

      • Briscoes
      • briscoes bedding
      • briscoes botany
      • briscoes bush inn
      • briscoes henderson
      • briscoes home decor
      • briscoes homeware
      • briscoes mt roskill
      • briscoes papanui
      • briscoes sale
      • briscoes sale today
      • briscoes salisbury
      • briscoes taranaki
      • briscoes te rapa
      • briscoes upper hutt
      • briscoes wairau park
      • briscoes westgate

      Spotlight

      4 branded search terms

      • spotlight bedding
      • spotlight furniture
      • spotlight home decor
      • spotlight kitchenware

      How the Brand Demand Index is measured

      Creator with pink hair and a pink jacket

      Put your own brand in this comparison

      Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

      Start free