How popular isSpotlight in search?
In August 2026, there were an estimated 165K branded searches for Spotlight in New Zealand which held steady over the last 11 months. Spotlight holds 5.5% estimated Share of Search among New Zealand homeware retailers and is ranked 6th of 6 competitors for search popularity.
Kmart NZ37.3%
Farmers19.7%
The Warehouse13.5%
Briscoes Homeware13.3%
IKEA10.7%
Spotlight5.5%
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Which homeware retailers compete with Spotlight?
Share of Search by month for Kmart NZ, Farmers, The Warehouse, Briscoes Homeware, IKEA, Spotlight. The figures are in the table below the chart.
View monthly share of search table
| Month | Kmart NZ | Farmers | The Warehouse | Briscoes Homeware | IKEA | Spotlight |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 19.4% | 16.1% | 13.2% | 3.8% | 5.6% |
| Nov 2025 | 38.8% | 19% | 15.9% | 15% | 6.9% | 4.4% |
| Dec 2025 | 30.1% | 14.7% | 14.4% | 13.7% | 23.9% | 3.2% |
| Jan 2026 | 36% | 12.6% | 16.7% | 13.3% | 17.4% | 3.9% |
| Feb 2026 | 36.8% | 15.5% | 17% | 11.5% | 14.4% | 4.8% |
| Mar 2026 | 39.9% | 16.9% | 16.2% | 11% | 11.5% | 4.6% |
| Apr 2026 | 39% | 16.3% | 14.7% | 14.3% | 10.6% | 5% |
| May 2026 | 35% | 19.9% | 15.2% | 13.1% | 11.4% | 5.3% |
| Jun 2026 | 38% | 17.3% | 13.9% | 13.1% | 12.1% | 5.7% |
| Jul 2026 | 37% | 16.7% | 13.3% | 15.9% | 12.7% | 4.5% |
| Aug 2026 | 37.3% | 19.7% | 13.5% | 13.3% | 10.7% | 5.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.3% | 1.1M | -1.1% | +0.3 points | |
| 2, held 2nd | 19.7% | 588K | +16.1% | +3.1 points | |
| 3, moved from 4th to 3rd | 13.5% | 403K | -0.27% | +0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 13.3% | 395K | -18.2% | -2.7 pointsmoved from 3rd to 4th | |
| 5, held 5th | 10.7% | 317K | -17.5% | -2 points | |
| 6, held 6th | 5.5% | 165K | +22.2% | +1.1 points |
1.
37.3%
held 1st · 1.1M estimated branded searches · -1.1% vs prior month · +0.3 points
2.
Farmers19.7%
held 2nd · 588K estimated branded searches · +16.1% vs prior month · +3.1 points
13.5%
moved from 4th to 3rd · 403K estimated branded searches · -0.27% vs prior month · +0.2 points
13.3%
moved from 3rd to 4th · 395K estimated branded searches · -18.2% vs prior month · -2.7 points
5.
IKEA10.7%
held 5th · 317K estimated branded searches · -17.5% vs prior month · -2 points
5.5%
held 6th · 165K estimated branded searches · +22.2% vs prior month · +1.1 points
Compare search popularity between Spotlight and its closest rivals
How has branded search demand for Spotlight changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Spotlight in New Zealand held steady at 165K.
- Across the 11 months ending August 2026, Spotlight’s estimated Share of Search among homeware retailers in New Zealand peaked at 5.7% in June 2026 and was lowest at 3.2% in December 2025.
- Across the 11 months ending August 2026, Spotlight fell from 5th to 6th among homeware retailers in New Zealand.
How did search popularity change for New Zealand homeware retailers in August 2026?
5 changes
In August 2026, Farmers gained estimated Share of Search among homeware retailers in New Zealand, from 16.7% to 19.7%.
In August 2026, Spotlight gained estimated Share of Search among homeware retailers in New Zealand, from 4.5% to 5.5%.
In August 2026, Briscoes Homeware lost estimated Share of Search among homeware retailers in New Zealand, from 15.9% to 13.3%.
In August 2026, IKEA lost estimated Share of Search among homeware retailers in New Zealand, from 12.7% to 10.7%.
In August 2026, The Warehouse rose from 4th to 3rd among homeware retailers in New Zealand.
How is Spotlight measured?
Brandwave collects information about searches that people make online using Spotlight’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- Spotlight
- spotlight bedding
- spotlight home decor
Do you work for Spotlight? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Spotlight your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.