Foxtrot Home vs Spotlight:Which is more popular?
In September 2026, Spotlight had more branded searches than Foxtrot Home among linen and manchester stores in New Zealand. Spotlight had about 135,000 branded searches, while Foxtrot Home had 2,400. Spotlight made up 46.6% of all linen and manchester store searches we track, and Foxtrot Home accounted for 0.83%. When we asked ChatGPT and Google AI Overviews about linen and manchester stores, Foxtrot Home and Spotlight each appeared in two of the four answers. Foxtrot Home and Spotlight were each mentioned first in two of the four answers.
Who do people search for more?
Spotlight, about 56 searches for every 1 for Foxtrot Home
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top linen and manchester stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Foxtrot Home was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Spotlight was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Foxtrot Home and Spotlight were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wallace Cotton4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Spotlight2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Foxtrot Home2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bed Bath & Beyond1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bed Bath & Table0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bianca Lorenne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Sheridan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about linen and manchester stores
4 answers
Asked ChatGPT
“Which linen store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best linen and manchester stores in New Zealand?”
Asked ChatGPT
“What's the best linen store in New Zealand for new bedding?”
Searched Google, AI Overview
“bed linen nz”
Searched Google, AI Overview
“linen stores nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Foxtrot Home or Spotlight more popular in search?
This chart shows how often people search Google for Foxtrot Home and Spotlight by name. Each line represents a brand's share of searches for all seven linen and manchester stores we track, month by month, from searches in New Zealand.
Share of searches by month for Spotlight, Foxtrot Home. The figures are in the table below the chart.
View monthly share of searches table
| Month | Spotlight | Bed Bath & Beyond | Bed Bath & Table | Wallace Cotton | Bianca Lorenne | Foxtrot Home | Sheridan |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 35.5% | 7.6% | 4.7% | 0.75% | 0.73% | 0.42% |
| Nov 2025 | 41.1% | 43.1% | 9.1% | 4.7% | 0.61% | 0.9% | 0.34% |
| Dec 2025 | 37.6% | 48.6% | 8.4% | 4.3% | 0.44% | 0.43% | 0.3% |
| Jan 2026 | 45.8% | 40% | 6.9% | 5.3% | 0.83% | 0.81% | 0.36% |
| Feb 2026 | 50.4% | 36.8% | 6.2% | 4.7% | 0.74% | 0.71% | 0.35% |
| Mar 2026 | 45.5% | 39.8% | 8.5% | 4.3% | 0.83% | 0.81% | 0.32% |
| Apr 2026 | 47% | 40.7% | 7.1% | 3.6% | 0.56% | 0.68% | 0.27% |
| May 2026 | 46.8% | 40.2% | 7% | 4.4% | 0.7% | 0.68% | 0.3% |
| Jun 2026 | 47% | 40.3% | 7% | 3.6% | 0.7% | 1% | 0.3% |
| Jul 2026 | 42.2% | 44.2% | 7.7% | 4% | 0.78% | 0.75% | 0.43% |
| Aug 2026 | 47.8% | 41% | 5.9% | 3.7% | 0.72% | 0.55% | 0.27% |
| Sep 2026 | 46.6% | 39.8% | 7.2% | 4.4% | 0.86% | 0.83% | 0.32% |
How has the Foxtrot Home and Spotlight comparison changed over the last 12 months?
3 findings
- Spotlight was ahead of Foxtrot Home in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Foxtrot Home’s share of searches among linen and manchester stores in New Zealand moved from 0.73% to 0.83%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Spotlight’s share of searches among linen and manchester stores in New Zealand moved from 50.2% to 46.6%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for New Zealand linen and manchester stores in September 2026?
1 change
In September 2026, Spotlight lost share of searches among linen and manchester stores in New Zealand, from 47.8% to 46.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Foxtrot Home’s and Spotlight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Foxtrot Home
1 branded search term
- foxtrothome
Spotlight
1 branded search term
- Spotlight
Other head-to-heads among linen and manchester stores
- Spotlight vs Bed Bath & Beyond: compare popularity
- Spotlight vs Bed Bath & Table: compare popularity
- Spotlight vs Wallace Cotton: compare popularity
- Bed Bath & Beyond vs Bed Bath & Table: compare popularity
- Bed Bath & Beyond vs Wallace Cotton: compare popularity
- Bed Bath & Table vs Wallace Cotton: compare popularity
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