Brandwave

How popular isSheridan?

In September 2026, people searched for Sheridan by name about 1,560 times in New Zealand, a 23.5% decrease from the previous year. These searches made up 0.32% of all New Zealand linen and manchester store searches, placing Sheridan seventh out of seven stores. When we asked both ChatGPT and Google AI Overviews about linen and manchester stores, Sheridan did not appear in any of the answers.

Search and AI answers in September 2026

Sheridan is the seventh most searched of 7 competitors and not listed in any AI answer.

  1. SpotlightShare of searches 46.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  2. Bed Bath & BeyondShare of searches 39.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  3. Bed Bath & TableShare of searches 7.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Wallace CottonShare of searches 4.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. SheridanShare of searches 0.32%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top linen and manchester stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sheridan did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wallace Cotton1st
  2. Foxtrot Home2nd
  3. Spotlight3rd
  4. Bed Bath & Beyond4th
  5. Bed Bath & Table–
  6. Bianca Lorenne–
  7. Sheridan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wallace Cotton4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Spotlight2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Foxtrot Home2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bed Bath & Beyond1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bed Bath & Table0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bianca Lorenne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sheridan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about linen and manchester stores

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which linen and manchester stores compete with Sheridan?

Sheridan against linen and manchester stores in New Zealand, by month

Share of searches by month for Spotlight, Bed Bath & Beyond, Bed Bath & Table, Wallace Cotton, Sheridan. The figures are in the table below the chart.

View monthly share of searches table
MonthSpotlightBed Bath & BeyondBed Bath & TableWallace CottonBianca LorenneFoxtrot HomeSheridan
Oct 202550.2%35.5%7.6%4.7%0.75%0.73%0.42%
Nov 202541.1%43.1%9.1%4.7%0.61%0.9%0.34%
Dec 202537.6%48.6%8.4%4.3%0.44%0.43%0.3%
Jan 202645.8%40%6.9%5.3%0.83%0.81%0.36%
Feb 202650.4%36.8%6.2%4.7%0.74%0.71%0.35%
Mar 202645.5%39.8%8.5%4.3%0.83%0.81%0.32%
Apr 202647%40.7%7.1%3.6%0.56%0.68%0.27%
May 202646.8%40.2%7%4.4%0.7%0.68%0.3%
Jun 202647%40.3%7%3.6%0.7%1%0.3%
Jul 202642.2%44.2%7.7%4%0.78%0.75%0.43%
Aug 202647.8%41%5.9%3.7%0.72%0.55%0.27%
Sep 202646.6%39.8%7.2%4.4%0.86%0.83%0.32%

  1. 1.Spotlight

    46.6%

    Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  2. 2.Bed Bath & Beyond

    39.8%

    Held 2nd. 115K estimated branded searches, -18.5% vs prior month. Share -1.2 points.

  3. 3.Bed Bath & Table

    7.2%

    Held 3rd. 21K estimated branded searches, +2.4% vs prior month. Share +1.3 points.

  4. 4.Wallace Cotton

    4.4%

    Held 4th. 12.7K estimated branded searches, -0.16% vs prior month. Share +0.7 points.

  5. 5.Bianca Lorenne

    0.86%

    Held 5th. 2.5K estimated branded searches, -0.4% vs prior month. Share +0.1 points.

  6. 6.Foxtrot Home

    0.83%

    Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.3 points.

  7. 7.Sheridan

    0.32%

    Held 7th. 930 estimated branded searches, -1.1% vs prior month. Share 0 points.

Compare popularity between Sheridan and its closest rivals

Every comparison with Sheridan

16 comparisons

How has branded search demand for Sheridan changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sheridan in New Zealand fell from 2K to 1.6K.
  • Across the 12 months ending September 2026, Sheridan’s share of searches among linen and manchester stores in New Zealand held steady, from 0.42% to 0.32%.

How did search popularity change for New Zealand linen and manchester stores in September 2026?

5 changes

  1. In September 2026, Bed Bath & Table gained share of searches among linen and manchester stores in New Zealand, from 5.9% to 7.2%.

  2. In September 2026, Wallace Cotton gained share of searches among linen and manchester stores in New Zealand, from 3.7% to 4.4%.

  3. In September 2026, Spotlight lost share of searches among linen and manchester stores in New Zealand, from 47.8% to 46.6%.

  4. In September 2026, Bed Bath & Beyond lost share of searches among linen and manchester stores in New Zealand, from 41% to 39.8%.

  5. Estimated monthly branded searches for Sheridan in New Zealand fell 32.1% over 12 measured months, from 1.4K to 930 in September 2026.

How are Sheridan’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Sheridan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sheridan
  • sheridan bed linen
  • sheridan duvet
  • sheridan duvet cover
  • sheridan institute
  • sheridan sheets
  • sheridan towels

Do you work for Sheridan? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Sheridan compete?

Sheridan is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Linen and manchester stores7th of 70.32%Shown above
Bed linen retailers6th of 83%Show ranking
Cot sheets brands4th of 94.7%Show ranking
Creator with pink hair and a pink jacket

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