Brandwave

How popular isWallace Cotton?

In September 2026, people searched for Wallace Cotton by name about 13,000 times in New Zealand, a 17.3% decrease from the previous year. These searches made up 4.4% of all New Zealand linen and manchester store searches, placing Wallace Cotton fourth out of seven stores. When we asked both ChatGPT and Google AI Overviews about linen and manchester stores, Wallace Cotton appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Wallace Cotton is the fourth most searched of 7 competitors and the most recommended in AI answers.

  1. SpotlightShare of searches 46.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  2. Bed Bath & BeyondShare of searches 39.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  3. Bed Bath & TableShare of searches 7.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Wallace CottonShare of searches 4.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. Bianca LorenneShare of searches 0.86%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+2 more

Wallace Cotton website (opens in a new tab)

Follow Wallace Cotton and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top linen and manchester stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Wallace Cotton appeared in all four answers. Wallace Cotton is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wallace Cotton1st
  2. Foxtrot Home2nd
  3. Spotlight3rd
  4. Bed Bath & Beyond4th
  5. Bed Bath & Table–
  6. Bianca Lorenne–
  7. Sheridan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wallace Cotton4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Spotlight2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Foxtrot Home2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bed Bath & Beyond1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bed Bath & Table0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bianca Lorenne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sheridan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about linen and manchester stores

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which linen and manchester stores compete with Wallace Cotton?

Wallace Cotton against linen and manchester stores in New Zealand, by month

Share of searches by month for Spotlight, Bed Bath & Beyond, Bed Bath & Table, Wallace Cotton. The figures are in the table below the chart.

View monthly share of searches table
MonthSpotlightBed Bath & BeyondBed Bath & TableWallace CottonBianca LorenneFoxtrot HomeSheridan
Oct 202550.2%35.5%7.6%4.7%0.75%0.73%0.42%
Nov 202541.1%43.1%9.1%4.7%0.61%0.9%0.34%
Dec 202537.6%48.6%8.4%4.3%0.44%0.43%0.3%
Jan 202645.8%40%6.9%5.3%0.83%0.81%0.36%
Feb 202650.4%36.8%6.2%4.7%0.74%0.71%0.35%
Mar 202645.5%39.8%8.5%4.3%0.83%0.81%0.32%
Apr 202647%40.7%7.1%3.6%0.56%0.68%0.27%
May 202646.8%40.2%7%4.4%0.7%0.68%0.3%
Jun 202647%40.3%7%3.6%0.7%1%0.3%
Jul 202642.2%44.2%7.7%4%0.78%0.75%0.43%
Aug 202647.8%41%5.9%3.7%0.72%0.55%0.27%
Sep 202646.6%39.8%7.2%4.4%0.86%0.83%0.32%

  1. 1.Spotlight

    46.6%

    Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  2. 2.Bed Bath & Beyond

    39.8%

    Held 2nd. 115K estimated branded searches, -18.5% vs prior month. Share -1.2 points.

  3. 3.Bed Bath & Table

    7.2%

    Held 3rd. 21K estimated branded searches, +2.4% vs prior month. Share +1.3 points.

  4. 4.Wallace Cotton

    4.4%

    Held 4th. 12.7K estimated branded searches, -0.16% vs prior month. Share +0.7 points.

  5. 5.Bianca Lorenne

    0.86%

    Held 5th. 2.5K estimated branded searches, -0.4% vs prior month. Share +0.1 points.

  6. 6.Foxtrot Home

    0.83%

    Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.3 points.

  7. 7.Sheridan

    0.32%

    Held 7th. 930 estimated branded searches, -1.1% vs prior month. Share 0 points.

Compare popularity between Wallace Cotton and its closest rivals

Every comparison with Wallace Cotton

22 comparisons

How has branded search demand for Wallace Cotton changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wallace Cotton in New Zealand fell from 15.7K to 12.9K.
  • Across the 12 months ending September 2026, Wallace Cotton’s share of searches among linen and manchester stores in New Zealand peaked at 5.3% in January 2026 and was lowest at 3.6% in June 2026.

How did search popularity change for New Zealand linen and manchester stores in September 2026?

5 changes

  1. In September 2026, Bed Bath & Table gained share of searches among linen and manchester stores in New Zealand, from 5.9% to 7.2%.

  2. In September 2026, Wallace Cotton gained share of searches among linen and manchester stores in New Zealand, from 3.7% to 4.4%.

  3. In September 2026, Spotlight lost share of searches among linen and manchester stores in New Zealand, from 47.8% to 46.6%.

  4. In September 2026, Bed Bath & Beyond lost share of searches among linen and manchester stores in New Zealand, from 41% to 39.8%.

  5. Estimated monthly branded searches for Sheridan in New Zealand fell 32.1% over 12 measured months, from 1.4K to 930 in September 2026.

How are Wallace Cotton’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Wallace Cotton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wallace cotton
  • wallace cotton bedding
  • wallace cotton bedspreads
  • wallace cotton outlet
  • wallace cotton sheets
  • wallace cotton stores
  • wallace cotton towels
  • wallacecotton

Do you work for Wallace Cotton? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wallace Cotton compete?

Wallace Cotton is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Linen and manchester stores4th of 74.4%Shown above
Sleepwear and loungewear brands2nd of 817.5%Show ranking
Bed linen retailers2nd of 824.8%Show ranking
Cot sheets brands1st of 964.8%Show ranking
Creator with pink hair and a pink jacket

Is Wallace Cotton your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free