Bubba Blue vs Wallace Cotton:Which is more popular?
In September 2026, Wallace Cotton had more branded searches than Bubba Blue among cot sheets brands in New Zealand. Wallace Cotton had about 12,600 branded searches, while Bubba Blue had 70. Wallace Cotton made up 64.8% of all cot sheets brand searches we track, and Bubba Blue accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about cot sheets brands, Bubba Blue appeared in three of the five answers and Wallace Cotton in two. Wallace Cotton was mentioned before Bubba Blue in two out of three answers that named either.
Who do people search for more?
Wallace Cotton, about 181 searches for every 1 for Bubba Blue
Who does AI mention more?
Bubba Blue, mentioned in 3 of 5 answers, Wallace Cotton in 2
Who does AI recommend more?
Wallace Cotton, named ahead of Bubba Blue in 2 of 3 answers
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Top cot sheets brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bubba Blue was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Wallace Cotton was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Wallace Cotton was listed before Bubba Blue in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Babu1st
Sheet Society2nd- Wallace Cotton3rd
Dimples4th
Nature Baby5th- Bubba Blue6th
Boori7th- Sheridan–
- Leander–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sheet Society3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Babu3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bubba Blue3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wallace Cotton2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dimples2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nature Baby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Boori1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cot sheets brands
5 answers
Asked ChatGPT
“Which cot sheets brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cot sheets brands in New Zealand?”
Asked ChatGPT
“What's the best cot sheets brand in New Zealand for a baby cot?”
Searched Google, AI Overview
“cot sheets nz”
Searched Google, AI Overview
“fitted cot sheets”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bubba Blue or Wallace Cotton more popular in search?
This chart shows how often people search Google for Bubba Blue and Wallace Cotton by name. Each line represents a brand's share of searches for all nine cot sheets brands we track, month by month, from searches in New Zealand.
Share of searches by month for Wallace Cotton, Bubba Blue. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wallace Cotton | Sheet Society | Dimples | Sheridan | Babu | Nature Baby | Boori | Bubba Blue | Leander |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.3% | 15.3% | 5.5% | 5.7% | 4.2% | 2.5% | 1.1% | 0.3% | 0.04% |
| Nov 2025 | 63.4% | 18.1% | 5.4% | 4.5% | 4.3% | 3.3% | 0.77% | 0.23% | 0.03% |
| Dec 2025 | 71.6% | 11.1% | 6.1% | 5% | 3.4% | 1.8% | 0.84% | 0.19% | 0.04% |
| Jan 2026 | 65.1% | 15.1% | 6.7% | 4.4% | 3.7% | 3.7% | 0.92% | 0.38% | 0.04% |
| Feb 2026 | 65.4% | 12.4% | 6.7% | 4.8% | 4.6% | 4.6% | 1% | 0.47% | 0.05% |
| Mar 2026 | 61.7% | 17.6% | 6.3% | 4.5% | 4.9% | 3.5% | 1% | 0.44% | 0.05% |
| Apr 2026 | 63.1% | 14.3% | 7.9% | 4.6% | 4.9% | 3.6% | 1.2% | 0.25% | 0.05% |
| May 2026 | 65.9% | 15.3% | 5.5% | 4.5% | 4.3% | 3.1% | 0.98% | 0.38% | 0.04% |
| Jun 2026 | 60.1% | 17% | 7.5% | 5% | 4.7% | 4.1% | 1.1% | 0.42% | 0.05% |
| Jul 2026 | 61.2% | 14% | 7.7% | 6.5% | 4.3% | 4.8% | 1% | 0.44% | 0.05% |
| Aug 2026 | 64.6% | 14.8% | 6.6% | 4.6% | 4.5% | 3% | 1.3% | 0.46% | 0.05% |
| Sep 2026 | 64.8% | 14.9% | 5.1% | 4.7% | 4.5% | 4.5% | 1.1% | 0.36% | 0% |
How has the Bubba Blue and Wallace Cotton comparison changed over the last 12 months?
3 findings
- Wallace Cotton was ahead of Bubba Blue in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bubba Blue’s share of searches among cot sheets brands in New Zealand moved from 0.3% to 0.36%, and its estimated monthly branded searches held steady at 70.
- Across the 12 months ending September 2026, Wallace Cotton’s share of searches among cot sheets brands in New Zealand moved from 65.3% to 64.8%, and its estimated monthly branded searches moved from 15.4K to 12.6K.
How did search popularity change for New Zealand cot sheets brands in September 2026?
1 change
Wallace Cotton’s share of searches among cot sheets brands in New Zealand has gained ground for 3 months in a row, from 60.1% to 64.8% in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Bubba Blue’s and Wallace Cotton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bubba Blue
1 branded search term
- bubba blue
Wallace Cotton
5 branded search terms
- wallace cotton
- wallace cotton bedding
- wallace cotton bedspreads
- wallace cotton outlet
- wallacecotton
Other head-to-heads among cot sheets brands
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