Brandwave

How popular isSheridan?

In September 2026, people searched for Sheridan by name about 1,560 times in New Zealand, a 23.5% decrease from the previous year. These searches made up 4.7% of all New Zealand cot sheets brand searches, placing Sheridan fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about cot sheets brands, Sheridan did not appear in any of the answers.

Search and AI answers in September 2026

Sheridan is the fourth most searched of 9 competitors and not listed in any AI answer.

  1. Wallace CottonShare of searches 64.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. Sheet SocietyShare of searches 14.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. DimplesShare of searches 5.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. SheridanShare of searches 4.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BabuShare of searches 4.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top cot sheets brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sheridan did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Babu1st
  2. Sheet Society2nd
  3. Wallace Cotton3rd
  4. Dimples4th
  5. Nature Baby5th
  6. Bubba Blue6th
  7. Boori7th
  8. Sheridan–
  9. Leander–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sheet Society3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Babu3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bubba Blue3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wallace Cotton2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dimples2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nature Baby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boori1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cot sheets brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which cot sheets brands compete with Sheridan?

Sheridan against cot sheets brands in New Zealand, by month

Share of searches by month for Wallace Cotton, Sheet Society, Dimples, Sheridan, Babu, Nature Baby. The figures are in the table below the chart.

View monthly share of searches table
MonthWallace CottonSheet SocietyDimplesSheridanBabuNature BabyBooriBubba BlueLeander
Oct 202565.3%15.3%5.5%5.7%4.2%2.5%1.1%0.3%0.04%
Nov 202563.4%18.1%5.4%4.5%4.3%3.3%0.77%0.23%0.03%
Dec 202571.6%11.1%6.1%5%3.4%1.8%0.84%0.19%0.04%
Jan 202665.1%15.1%6.7%4.4%3.7%3.7%0.92%0.38%0.04%
Feb 202665.4%12.4%6.7%4.8%4.6%4.6%1%0.47%0.05%
Mar 202661.7%17.6%6.3%4.5%4.9%3.5%1%0.44%0.05%
Apr 202663.1%14.3%7.9%4.6%4.9%3.6%1.2%0.25%0.05%
May 202665.9%15.3%5.5%4.5%4.3%3.1%0.98%0.38%0.04%
Jun 202660.1%17%7.5%5%4.7%4.1%1.1%0.42%0.05%
Jul 202661.2%14%7.7%6.5%4.3%4.8%1%0.44%0.05%
Aug 202664.6%14.8%6.6%4.6%4.5%3%1.3%0.46%0.05%
Sep 202664.8%14.9%5.1%4.7%4.5%4.5%1.1%0.36%0%

  1. 1.Wallace Cotton

    64.8%

    Held 1st. 12.6K estimated branded searches, -0.16% vs prior month. Share +0.2 points.

  2. 2.Sheet Society

    14.9%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Dimples

    5.1%

    Held 3rd. 1K estimated branded searches, -23.1% vs prior month. Share -1.5 points.

  4. 4.Sheridan

    4.7%

    Held 4th. 910 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Babu

    4.5%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Nature Baby

    4.5%

    Held 6th. 880 estimated branded searches, +49.2% vs prior month. Share +1.5 points.

  7. 7.Boori

    1.1%

    Held 7th. 220 estimated branded searches, -12% vs prior month. Share -0.1 points.

  8. 8.Bubba Blue

    0.36%

    Held 8th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.

  9. 9.Leander

    0%

    Held 9th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.

Compare popularity between Sheridan and its closest rivals

Every comparison with Sheridan

16 comparisons

How has branded search demand for Sheridan changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sheridan in New Zealand fell from 2K to 1.6K.
  • Across the 12 months ending September 2026, Sheridan’s share of searches among cot sheets brands in New Zealand decreased from 5.7% to 4.7%.
  • Across the 12 months ending September 2026, Sheridan’s share of searches among cot sheets brands in New Zealand peaked at 6.5% in July 2026 and was lowest at 4.4% in January 2026.
  • Across the 12 months ending September 2026, Sheridan fell from 3rd to 4th among cot sheets brands in New Zealand.

How did search popularity change for New Zealand cot sheets brands in September 2026?

6 changes

  1. In September 2026, Nature Baby gained share of searches among cot sheets brands in New Zealand, from 3% to 4.5%.

  2. In September 2026, Dimples lost share of searches among cot sheets brands in New Zealand, from 6.6% to 5.1%.

  3. Wallace Cotton’s share of searches among cot sheets brands in New Zealand has gained ground for 3 months in a row, from 60.1% to 64.8% in September 2026.

  4. Estimated monthly branded searches for Leander in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

  5. Estimated monthly branded searches for Sheridan in New Zealand fell 32.6% over 12 measured months, from 1.4K to 910 in September 2026.

  6. Estimated monthly branded searches for Sheet Society in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are Sheridan’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Sheridan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sheridan
  • sheridan bed linen
  • sheridan duvet
  • sheridan duvet cover
  • sheridan institute
  • sheridan sheets
  • sheridan towels

Do you work for Sheridan? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Sheridan compete?

Sheridan is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Linen and manchester stores7th of 70.32%Show ranking
Bed linen retailers6th of 83%Show ranking
Cot sheets brands4th of 94.7%Shown above
Creator with pink hair and a pink jacket

Is Sheridan your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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