Foxtrot Home vs Sheridan:Which is more popular by branded search in New Zealand?
In August 2026, Foxtrot Home and Sheridan were level on Share of Search among bed linen retailers in New Zealand, with an estimated 2.1K branded searches each, at 4.1% estimated Share of Search each.
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Which is more popular in search, Foxtrot Home or Sheridan?
Compare the bed linen and manchester stores New Zealanders shop at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Foxtrot Home, Sheridan. The figures are in the table below the chart.
View monthly share of search table
| Month | Bed Bath & Table | Wallace Cotton | Foxtrot Home | Sheridan | Linen House |
|---|---|---|---|---|---|
| Oct 2025 | 54.5% | 35.3% | 4.7% | 4.1% | 1.4% |
| Nov 2025 | 55.6% | 34.3% | 5.2% | 3.3% | 1.6% |
| Dec 2025 | 58.9% | 33.3% | 2.8% | 3.4% | 1.5% |
| Jan 2026 | 49.1% | 39.4% | 5.1% | 4.4% | 2% |
| Feb 2026 | 50.3% | 38.6% | 5.3% | 4% | 1.7% |
| Mar 2026 | 57.2% | 32.8% | 4.9% | 3.5% | 1.6% |
| Apr 2026 | 56.4% | 33.5% | 4.8% | 3.7% | 1.7% |
| May 2026 | 53.3% | 36.7% | 4.5% | 3.8% | 1.7% |
| Jun 2026 | 54.1% | 33% | 7.2% | 3.9% | 1.8% |
| Jul 2026 | 55.7% | 33.5% | 4.5% | 4.3% | 1.9% |
| Aug 2026 | 54.1% | 35.8% | 4.1% | 4.1% | 1.9% |
| Sep 2026 | — | — | — | — | — |
How has the Foxtrot Home and Sheridan comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Sheridan took it in December 2025, Foxtrot Home took it in January 2026.
- Across the 11 months ending August 2026, Foxtrot Home’s estimated Share of Search among bed linen retailers in New Zealand moved from 4.7% to 4.1%, and its estimated monthly branded searches moved from 2.9K to 2.1K.
- Across the 11 months ending August 2026, Sheridan’s estimated Share of Search among bed linen retailers in New Zealand held steady at 4.1%, and its estimated monthly branded searches moved from 2.6K to 2.1K.
How did search popularity change for New Zealand bed linen retailers in August 2026?
2 changes
Estimated monthly branded searches for Foxtrot Home in New Zealand fell 28% over 11 measured months, from 2.9K to 2.1K in August 2026.
Estimated monthly branded searches for Sheridan in New Zealand fell 19.1% over 11 measured months, from 2.6K to 2.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Foxtrot Home’s and Sheridan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Foxtrot Home
3 branded search terms
- foxtrot home near me
- foxtrot home nz
- foxtrothome
Sheridan
11 branded search terms
- sheridan
- sheridan bed linen
- sheridan co nz
- sheridan duvet
- sheridan duvet cover
- sheridan institute
- sheridan near me
- sheridan nz
- sheridan online
- sheridan sheets
- sheridan towels
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.