Brandwave

Bed linen retailers in New Zealand:Which brands are most popular in search?

In August 2026, Bed Bath & Table was the most searched among bed linen retailers in New Zealand, with an estimated 27.4K branded searches and 54.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Bed Bath & Table54.1%
  2. Wallace Cotton35.8%
  3. Foxtrot Home4.1%
  4. Sheridan4.1%
  5. Linen House1.9%

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Share of SearchLeaderboard

Compare the bed linen and manchester stores New Zealanders shop at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bed linen retailers in New Zealand, by month

Share of Search by month for Bed Bath & Table, Wallace Cotton, Foxtrot Home, Sheridan. The figures are in the table below the chart.

View monthly share of search table
MonthBed Bath & TableWallace CottonFoxtrot HomeSheridanLinen House
Oct 202554.5%35.3%4.7%4.1%1.4%
Nov 202555.6%34.3%5.2%3.3%1.6%
Dec 202558.9%33.3%2.8%3.4%1.5%
Jan 202649.1%39.4%5.1%4.4%2%
Feb 202650.3%38.6%5.3%4%1.7%
Mar 202657.2%32.8%4.9%3.5%1.6%
Apr 202656.4%33.5%4.8%3.7%1.7%
May 202653.3%36.7%4.5%3.8%1.7%
Jun 202654.1%33%7.2%3.9%1.8%
Jul 202655.7%33.5%4.5%4.3%1.9%
Aug 202654.1%35.8%4.1%4.1%1.9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Bed Bath & Table

    54.1%

    held 1st · 27.4K estimated branded searches · -13.5% vs prior month · -1.6 points

  2. 2.Wallace Cotton

    35.8%

    held 2nd · 18.2K estimated branded searches · -5% vs prior month · +2.3 points

  3. 3.Foxtrot Home

    4.1%

    held 3rd · 2.1K estimated branded searches · -19.4% vs prior month · -0.4 points

  4. 4.Sheridan

    4.1%

    held 4th · 2.1K estimated branded searches · -16.5% vs prior month · -0.3 points

  5. 5.Linen House

    1.9%

    held 5th · 960 estimated branded searches · -13.5% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among bed linen retailers in New Zealand?

In August 2026, Bed Bath & Table was the most searched among bed linen retailers in New Zealand, with an estimated 27.4K branded searches and 54.1% estimated Share of Search within this set. Wallace Cotton is in 2nd place, 18.3 percentage points behind at 35.8% Share of Search.

New Zealand bed linen retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bed Bath & Table54.5% → 54.1%58.9%Dec 202549.1%Jan 20261st
Wallace Cotton35.3% → 35.8%39.4%Jan 202632.8%Mar 20262nd
Foxtrot Home4.7% → 4.1%7.2%Jun 20262.8%Dec 20253rd
Sheridan4.1%4.4%Jan 20263.3%Nov 20254th
Linen House1.4% → 1.9%2%Jan 20261.4%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Wallace Cotton’s estimated Share of Search among bed linen retailers in New Zealand increased from 35.3% to 35.8%.
  • Across the 11 months ending August 2026, Foxtrot Home’s estimated Share of Search among bed linen retailers in New Zealand decreased from 4.7% to 4.1%.
  • Across the 11 months ending August 2026, Linen House’s estimated Share of Search among bed linen retailers in New Zealand increased from 1.4% to 1.9%.
  • Across the 11 months ending August 2026, Bed Bath & Table’s estimated Share of Search among bed linen retailers in New Zealand peaked at 58.9% in December 2025 and was lowest at 49.1% in January 2026.
  • Across the 11 months ending August 2026, Wallace Cotton’s estimated Share of Search among bed linen retailers in New Zealand peaked at 39.4% in January 2026 and was lowest at 32.8% in March 2026.
  • Across the 11 months ending August 2026, Foxtrot Home’s estimated Share of Search among bed linen retailers in New Zealand peaked at 7.2% in June 2026 and was lowest at 2.8% in December 2025.
  • Across the 11 months ending August 2026, Sheridan’s estimated Share of Search among bed linen retailers in New Zealand peaked at 4.4% in January 2026 and was lowest at 3.3% in November 2025.
  • Across the 11 months ending August 2026, Bed Bath & Table and Sheridan held steady: their estimated Share of Search among bed linen retailers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand bed linen retailers in August 2026?

  1. In August 2026, Wallace Cotton gained estimated Share of Search among bed linen retailers in New Zealand, from 33.5% to 35.8%.

  2. In August 2026, Bed Bath & Table lost estimated Share of Search among bed linen retailers in New Zealand, from 55.7% to 54.1%.

  3. Estimated monthly branded searches for Linen House in New Zealand rose 14.3% over 11 measured months, from 840 to 960 in August 2026.

  4. Estimated monthly branded searches for Foxtrot Home in New Zealand fell 28% over 11 measured months, from 2.9K to 2.1K in August 2026.

  5. Estimated monthly branded searches for Sheridan in New Zealand fell 19.1% over 11 measured months, from 2.6K to 2.1K in August 2026.

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