Foxtrot Home vs Wallace Cotton:Which is more popular by branded search in New Zealand?
In August 2026, Wallace Cotton had more branded searches than Foxtrot Home among bed linen retailers in New Zealand. Wallace Cotton was estimated to have 18.2K branded searches compared to Foxtrot Home’s 2.1K, and held a 35.8% Share of Search versus Foxtrot Home’s 4.1%.
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Which is more popular in search, Foxtrot Home or Wallace Cotton?
Compare the bed linen and manchester stores New Zealanders shop at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wallace Cotton, Foxtrot Home. The figures are in the table below the chart.
View monthly share of search table
| Month | Bed Bath & Table | Wallace Cotton | Foxtrot Home | Sheridan | Linen House |
|---|---|---|---|---|---|
| Oct 2025 | 54.5% | 35.3% | 4.7% | 4.1% | 1.4% |
| Nov 2025 | 55.6% | 34.3% | 5.2% | 3.3% | 1.6% |
| Dec 2025 | 58.9% | 33.3% | 2.8% | 3.4% | 1.5% |
| Jan 2026 | 49.1% | 39.4% | 5.1% | 4.4% | 2% |
| Feb 2026 | 50.3% | 38.6% | 5.3% | 4% | 1.7% |
| Mar 2026 | 57.2% | 32.8% | 4.9% | 3.5% | 1.6% |
| Apr 2026 | 56.4% | 33.5% | 4.8% | 3.7% | 1.7% |
| May 2026 | 53.3% | 36.7% | 4.5% | 3.8% | 1.7% |
| Jun 2026 | 54.1% | 33% | 7.2% | 3.9% | 1.8% |
| Jul 2026 | 55.7% | 33.5% | 4.5% | 4.3% | 1.9% |
| Aug 2026 | 54.1% | 35.8% | 4.1% | 4.1% | 1.9% |
| Sep 2026 | — | — | — | — | — |
How has the Foxtrot Home and Wallace Cotton comparison changed over the last 12 months?
3 findings
- Wallace Cotton was ahead of Foxtrot Home in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Foxtrot Home’s estimated Share of Search among bed linen retailers in New Zealand moved from 4.7% to 4.1%, and its estimated monthly branded searches moved from 2.9K to 2.1K.
- Across the 11 months ending August 2026, Wallace Cotton’s estimated Share of Search among bed linen retailers in New Zealand moved from 35.3% to 35.8%, and its estimated monthly branded searches moved from 21.8K to 18.2K.
How did search popularity change for New Zealand bed linen retailers in August 2026?
2 changes
In August 2026, Wallace Cotton gained estimated Share of Search among bed linen retailers in New Zealand, from 33.5% to 35.8%.
Estimated monthly branded searches for Foxtrot Home in New Zealand fell 28% over 11 measured months, from 2.9K to 2.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Foxtrot Home’s and Wallace Cotton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Foxtrot Home
3 branded search terms
- foxtrot home near me
- foxtrot home nz
- foxtrothome
Wallace Cotton
15 branded search terms
- wallace cotton
- wallace cotton bed linen
- wallace cotton bedding
- wallace cotton bedspreads
- wallace cotton duvet cover
- wallace cotton near me
- wallace cotton nz
- wallace cotton online
- wallace cotton outlet
- wallace cotton sheets
- wallace cotton stores
- wallace cotton towels
- wallacecotton
- wallacecotton com
- wallacecotton nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.