How popular isFoxtrot Home in search?
In August 2026, there were an estimated 2.1K branded searches for Foxtrot Home in New Zealand which is down 28% over the last 11 months. Foxtrot Home holds 4.1% estimated Share of Search among New Zealand bed linen retailers and is ranked 3rd of 5 competitors for search popularity.
Bed Bath & Table54.1%
Wallace Cotton35.8%
Foxtrot Home4.1%- Sheridan4.1%
Linen House1.9%
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Which bed linen retailers compete with Foxtrot Home?
Share of Search by month for Bed Bath & Table, Wallace Cotton, Foxtrot Home, Sheridan. The figures are in the table below the chart.
View monthly share of search table
| Month | Bed Bath & Table | Wallace Cotton | Foxtrot Home | Sheridan | Linen House |
|---|---|---|---|---|---|
| Oct 2025 | 54.5% | 35.3% | 4.7% | 4.1% | 1.4% |
| Nov 2025 | 55.6% | 34.3% | 5.2% | 3.3% | 1.6% |
| Dec 2025 | 58.9% | 33.3% | 2.8% | 3.4% | 1.5% |
| Jan 2026 | 49.1% | 39.4% | 5.1% | 4.4% | 2% |
| Feb 2026 | 50.3% | 38.6% | 5.3% | 4% | 1.7% |
| Mar 2026 | 57.2% | 32.8% | 4.9% | 3.5% | 1.6% |
| Apr 2026 | 56.4% | 33.5% | 4.8% | 3.7% | 1.7% |
| May 2026 | 53.3% | 36.7% | 4.5% | 3.8% | 1.7% |
| Jun 2026 | 54.1% | 33% | 7.2% | 3.9% | 1.8% |
| Jul 2026 | 55.7% | 33.5% | 4.5% | 4.3% | 1.9% |
| Aug 2026 | 54.1% | 35.8% | 4.1% | 4.1% | 1.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.1% | 27.4K | -13.5% | -1.6 points | |
| 2, held 2nd | 35.8% | 18.2K | -5% | +2.3 points | |
| 3, held 3rd | 4.1% | 2.1K | -19.4% | -0.4 points | |
| 4, held 4th | 4.1% | 2.1K | -16.5% | -0.3 points | |
| 5, held 5th | 1.9% | 960 | -13.5% | -0.1 points |
54.1%
held 1st · 27.4K estimated branded searches · -13.5% vs prior month · -1.6 points
35.8%
held 2nd · 18.2K estimated branded searches · -5% vs prior month · +2.3 points
4.1%
held 3rd · 2.1K estimated branded searches · -19.4% vs prior month · -0.4 points
4.Sheridan
4.1%
held 4th · 2.1K estimated branded searches · -16.5% vs prior month · -0.3 points
1.9%
held 5th · 960 estimated branded searches · -13.5% vs prior month · -0.1 points
Compare search popularity between Foxtrot Home and its closest rivals
How has branded search demand for Foxtrot Home changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Foxtrot Home in New Zealand fell from 2.9K to 2.1K.
- Across the 11 months ending August 2026, Foxtrot Home’s estimated Share of Search among bed linen retailers in New Zealand decreased from 4.7% to 4.1%.
- Across the 11 months ending August 2026, Foxtrot Home’s estimated Share of Search among bed linen retailers in New Zealand peaked at 7.2% in June 2026 and was lowest at 2.8% in December 2025.
How did search popularity change for New Zealand bed linen retailers in August 2026?
5 changes
In August 2026, Wallace Cotton gained estimated Share of Search among bed linen retailers in New Zealand, from 33.5% to 35.8%.
In August 2026, Bed Bath & Table lost estimated Share of Search among bed linen retailers in New Zealand, from 55.7% to 54.1%.
Estimated monthly branded searches for Linen House in New Zealand rose 14.3% over 11 measured months, from 840 to 960 in August 2026.
Estimated monthly branded searches for Foxtrot Home in New Zealand fell 28% over 11 measured months, from 2.9K to 2.1K in August 2026.
Estimated monthly branded searches for Sheridan in New Zealand fell 19.1% over 11 measured months, from 2.6K to 2.1K in August 2026.
How is Foxtrot Home measured?
Brandwave collects information about searches that people make online using Foxtrot Home’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- foxtrot home near me
- foxtrot home nz
- foxtrothome
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Is Foxtrot Home your brand?
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