Foxtrot Home vs Linen House:Which is more popular by branded search in New Zealand?
In August 2026, Foxtrot Home had more branded searches than Linen House among bed linen retailers in New Zealand. Foxtrot Home was estimated to have 2.1K branded searches compared to Linen House’s 960, and held a 4.1% Share of Search versus Linen House’s 1.9%.
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Which is more popular in search, Foxtrot Home or Linen House?
Compare the bed linen and manchester stores New Zealanders shop at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Foxtrot Home, Linen House. The figures are in the table below the chart.
View monthly share of search table
| Month | Bed Bath & Table | Wallace Cotton | Foxtrot Home | Sheridan | Linen House |
|---|---|---|---|---|---|
| Oct 2025 | 54.5% | 35.3% | 4.7% | 4.1% | 1.4% |
| Nov 2025 | 55.6% | 34.3% | 5.2% | 3.3% | 1.6% |
| Dec 2025 | 58.9% | 33.3% | 2.8% | 3.4% | 1.5% |
| Jan 2026 | 49.1% | 39.4% | 5.1% | 4.4% | 2% |
| Feb 2026 | 50.3% | 38.6% | 5.3% | 4% | 1.7% |
| Mar 2026 | 57.2% | 32.8% | 4.9% | 3.5% | 1.6% |
| Apr 2026 | 56.4% | 33.5% | 4.8% | 3.7% | 1.7% |
| May 2026 | 53.3% | 36.7% | 4.5% | 3.8% | 1.7% |
| Jun 2026 | 54.1% | 33% | 7.2% | 3.9% | 1.8% |
| Jul 2026 | 55.7% | 33.5% | 4.5% | 4.3% | 1.9% |
| Aug 2026 | 54.1% | 35.8% | 4.1% | 4.1% | 1.9% |
| Sep 2026 | — | — | — | — | — |
How has the Foxtrot Home and Linen House comparison changed over the last 12 months?
3 findings
- Foxtrot Home was ahead of Linen House in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Foxtrot Home’s estimated Share of Search among bed linen retailers in New Zealand moved from 4.7% to 4.1%, and its estimated monthly branded searches moved from 2.9K to 2.1K.
- Across the 11 months ending August 2026, Linen House’s estimated Share of Search among bed linen retailers in New Zealand moved from 1.4% to 1.9%, and its estimated monthly branded searches moved from 840 to 960.
How did search popularity change for New Zealand bed linen retailers in August 2026?
2 changes
Estimated monthly branded searches for Linen House in New Zealand rose 14.3% over 11 measured months, from 840 to 960 in August 2026.
Estimated monthly branded searches for Foxtrot Home in New Zealand fell 28% over 11 measured months, from 2.9K to 2.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Foxtrot Home’s and Linen House’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Foxtrot Home
3 branded search terms
- foxtrot home near me
- foxtrot home nz
- foxtrothome
Linen House
15 branded search terms
- linen house
- linen house bed linen
- linen house duvet cover
- linen house near me
- linen house nz
- linen house online
- linen house outlets
- linen house sheets
- linen house towels
- linenhouse
- linenhouse au
- linenhouse com
- linenhouse nz
- linenhouse sheets
- linenhouse towels
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.