Bed Bath & Table vs Wallace Cotton:Which is more popular by branded search in New Zealand?
In August 2026, Bed Bath & Table had more branded searches than Wallace Cotton among bed linen retailers in New Zealand. Bed Bath & Table was estimated to have 27.4K branded searches compared to Wallace Cotton’s 18.2K, and held a 54.1% Share of Search versus Wallace Cotton’s 35.8%.
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Which is more popular in search, Bed Bath & Table or Wallace Cotton?
Compare the bed linen and manchester stores New Zealanders shop at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bed Bath & Table, Wallace Cotton. The figures are in the table below the chart.
View monthly share of search table
| Month | Bed Bath & Table | Wallace Cotton | Foxtrot Home | Sheridan | Linen House |
|---|---|---|---|---|---|
| Oct 2025 | 54.5% | 35.3% | 4.7% | 4.1% | 1.4% |
| Nov 2025 | 55.6% | 34.3% | 5.2% | 3.3% | 1.6% |
| Dec 2025 | 58.9% | 33.3% | 2.8% | 3.4% | 1.5% |
| Jan 2026 | 49.1% | 39.4% | 5.1% | 4.4% | 2% |
| Feb 2026 | 50.3% | 38.6% | 5.3% | 4% | 1.7% |
| Mar 2026 | 57.2% | 32.8% | 4.9% | 3.5% | 1.6% |
| Apr 2026 | 56.4% | 33.5% | 4.8% | 3.7% | 1.7% |
| May 2026 | 53.3% | 36.7% | 4.5% | 3.8% | 1.7% |
| Jun 2026 | 54.1% | 33% | 7.2% | 3.9% | 1.8% |
| Jul 2026 | 55.7% | 33.5% | 4.5% | 4.3% | 1.9% |
| Aug 2026 | 54.1% | 35.8% | 4.1% | 4.1% | 1.9% |
| Sep 2026 | — | — | — | — | — |
How has the Bed Bath & Table and Wallace Cotton comparison changed over the last 12 months?
3 findings
- Bed Bath & Table was ahead of Wallace Cotton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bed Bath & Table’s estimated Share of Search among bed linen retailers in New Zealand moved from 54.5% to 54.1%, and its estimated monthly branded searches moved from 33.7K to 27.4K.
- Across the 11 months ending August 2026, Wallace Cotton’s estimated Share of Search among bed linen retailers in New Zealand moved from 35.3% to 35.8%, and its estimated monthly branded searches moved from 21.8K to 18.2K.
How did search popularity change for New Zealand bed linen retailers in August 2026?
2 changes
In August 2026, Wallace Cotton gained estimated Share of Search among bed linen retailers in New Zealand, from 33.5% to 35.8%.
In August 2026, Bed Bath & Table lost estimated Share of Search among bed linen retailers in New Zealand, from 55.7% to 54.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Bed Bath & Table’s and Wallace Cotton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bed Bath & Table
26 branded search terms
- bed bath & table
- bed bath & table near me
- bed bath & table online
- bed bath & table sale
- bed bath & table sheets
- bed bath & table towels
- bed bath and table au
- bed bath and table bed linen
- bed bath and table christmas
- bed bath and table duvet
- bed bath and table duvet cover
- bed bath and table lower hutt
- bed bath and table near me
- bed bath and table towels
- bed bath n table
- bed bath n table lynnmall
- bed bath n table northlands
- bed bath n table queensgate
- bed bath n table st lukes
- bed bath n table sylvia park
- bed bath table
- bed bath table near me
- bed bath table nz
- bed bath table sheets
- bed bath table shop
- bedbathntable co nz
Wallace Cotton
15 branded search terms
- wallace cotton
- wallace cotton bed linen
- wallace cotton bedding
- wallace cotton bedspreads
- wallace cotton duvet cover
- wallace cotton near me
- wallace cotton nz
- wallace cotton online
- wallace cotton outlet
- wallace cotton sheets
- wallace cotton stores
- wallace cotton towels
- wallacecotton
- wallacecotton com
- wallacecotton nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.