Brandwave

How popular isWallace Cotton?

In September 2026, people searched for Wallace Cotton by name about 13,000 times in New Zealand, a 17.3% decrease from the previous year. These searches made up 64.8% of all New Zealand cot sheets brand searches, placing Wallace Cotton first out of nine brands. When we asked both ChatGPT and Google AI Overviews about cot sheets brands, Wallace Cotton appeared in two of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Wallace Cotton is the most searched of 9 competitors and the third most recommended in AI answers.

  1. Wallace CottonShare of searches 64.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. Sheet SocietyShare of searches 14.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. DimplesShare of searches 5.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. SheridanShare of searches 4.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BabuShare of searches 4.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top cot sheets brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wallace Cotton was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Wallace Cotton is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Babu1st
  2. Sheet Society2nd
  3. Wallace Cotton3rd
  4. Dimples4th
  5. Nature Baby5th
  6. Bubba Blue6th
  7. Boori7th
  8. Sheridan–
  9. Leander–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sheet Society3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Babu3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bubba Blue3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wallace Cotton2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dimples2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nature Baby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boori1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cot sheets brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which cot sheets brands compete with Wallace Cotton?

Wallace Cotton against cot sheets brands in New Zealand, by month

Share of searches by month for Wallace Cotton, Sheet Society, Dimples, Sheridan, Babu, Nature Baby. The figures are in the table below the chart.

View monthly share of searches table
MonthWallace CottonSheet SocietyDimplesSheridanBabuNature BabyBooriBubba BlueLeander
Oct 202565.3%15.3%5.5%5.7%4.2%2.5%1.1%0.3%0.04%
Nov 202563.4%18.1%5.4%4.5%4.3%3.3%0.77%0.23%0.03%
Dec 202571.6%11.1%6.1%5%3.4%1.8%0.84%0.19%0.04%
Jan 202665.1%15.1%6.7%4.4%3.7%3.7%0.92%0.38%0.04%
Feb 202665.4%12.4%6.7%4.8%4.6%4.6%1%0.47%0.05%
Mar 202661.7%17.6%6.3%4.5%4.9%3.5%1%0.44%0.05%
Apr 202663.1%14.3%7.9%4.6%4.9%3.6%1.2%0.25%0.05%
May 202665.9%15.3%5.5%4.5%4.3%3.1%0.98%0.38%0.04%
Jun 202660.1%17%7.5%5%4.7%4.1%1.1%0.42%0.05%
Jul 202661.2%14%7.7%6.5%4.3%4.8%1%0.44%0.05%
Aug 202664.6%14.8%6.6%4.6%4.5%3%1.3%0.46%0.05%
Sep 202664.8%14.9%5.1%4.7%4.5%4.5%1.1%0.36%0%

  1. 1.Wallace Cotton

    64.8%

    Held 1st. 12.6K estimated branded searches, -0.16% vs prior month. Share +0.2 points.

  2. 2.Sheet Society

    14.9%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Dimples

    5.1%

    Held 3rd. 1K estimated branded searches, -23.1% vs prior month. Share -1.5 points.

  4. 4.Sheridan

    4.7%

    Held 4th. 910 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Babu

    4.5%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Nature Baby

    4.5%

    Held 6th. 880 estimated branded searches, +49.2% vs prior month. Share +1.5 points.

  7. 7.Boori

    1.1%

    Held 7th. 220 estimated branded searches, -12% vs prior month. Share -0.1 points.

  8. 8.Bubba Blue

    0.36%

    Held 8th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.

  9. 9.Leander

    0%

    Held 9th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.

Compare popularity between Wallace Cotton and its closest rivals

Every comparison with Wallace Cotton

22 comparisons

How has branded search demand for Wallace Cotton changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wallace Cotton in New Zealand fell from 15.7K to 12.9K.
  • Across the 12 months ending September 2026, Wallace Cotton’s share of searches among cot sheets brands in New Zealand peaked at 71.6% in December 2025 and was lowest at 60.1% in June 2026.

How did search popularity change for New Zealand cot sheets brands in September 2026?

6 changes

  1. In September 2026, Nature Baby gained share of searches among cot sheets brands in New Zealand, from 3% to 4.5%.

  2. In September 2026, Dimples lost share of searches among cot sheets brands in New Zealand, from 6.6% to 5.1%.

  3. Wallace Cotton’s share of searches among cot sheets brands in New Zealand has gained ground for 3 months in a row, from 60.1% to 64.8% in September 2026.

  4. Estimated monthly branded searches for Leander in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

  5. Estimated monthly branded searches for Sheridan in New Zealand fell 32.6% over 12 measured months, from 1.4K to 910 in September 2026.

  6. Estimated monthly branded searches for Sheet Society in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are Wallace Cotton’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Wallace Cotton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wallace cotton
  • wallace cotton bedding
  • wallace cotton bedspreads
  • wallace cotton outlet
  • wallace cotton sheets
  • wallace cotton stores
  • wallace cotton towels
  • wallacecotton

Do you work for Wallace Cotton? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wallace Cotton compete?

Wallace Cotton is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Linen and manchester stores4th of 74.4%Show ranking
Sleepwear and loungewear brands2nd of 817.5%Show ranking
Bed linen retailers2nd of 824.8%Show ranking
Cot sheets brands1st of 964.8%Shown above
Creator with pink hair and a pink jacket

Is Wallace Cotton your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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