Brandwave

Gingerlilly vs Wallace Cotton:Which is more popular?

In September 2026, Wallace Cotton had more branded searches than Gingerlilly among sleepwear and loungewear brands in New Zealand. Wallace Cotton had about 12,600 branded searches, while Gingerlilly had 30. Wallace Cotton made up 17.5% of all sleepwear and loungewear brand searches we track, and Gingerlilly accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about sleepwear and loungewear brands, Wallace Cotton appeared in all five answers and Gingerlilly in one. Wallace Cotton was mentioned before Gingerlilly in four out of five answers.

Among sleepwear and loungewear brands in New Zealand in September 2026

Who do people search for more?

Wallace Cotton, about 421 searches for every 1 for Gingerlilly

Wallace Cotton 12.6K searchesGingerlilly 30 searches

Who does AI mention more?

Wallace Cotton, mentioned in every answer we collected

Wallace Cotton in 5 of 5Gingerlilly in 1 of 5

Who does AI recommend more?

Wallace Cotton, named ahead of Gingerlilly in 4 of 5 answers

Wallace Cotton first in 4Gingerlilly first in 1

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Top sleepwear and loungewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wallace Cotton appeared in all five answers. Gingerlilly was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wallace Cotton was listed before Gingerlilly in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Papinelle1st
  2. Wallace Cotton2nd
  3. Boody3rd
  4. General Sleep4th
  5. Peter Alexander5th
  6. Seréne Collective6th
  7. Gingerlilly7th
  8. Homebodii–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wallace Cotton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Papinelle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peter Alexander4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boody4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • General Sleep4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Seréne Collective2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gingerlilly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Homebodii0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sleepwear and loungewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Gingerlilly or Wallace Cotton more popular in search?

This chart shows how often people search Google for Gingerlilly and Wallace Cotton by name. Each line represents a brand's share of searches for all eight sleepwear and loungewear brands we track, month by month, from searches in New Zealand.

Gingerlilly and Wallace Cotton among sleepwear and loungewear brands in New Zealand, by month

Share of searches by month for Wallace Cotton, Gingerlilly. The figures are in the table below the chart.

View monthly share of searches table
MonthPeter AlexanderWallace CottonBoodyPapinelleHomebodiiGeneral SleepGingerlillySeréne Collective
Oct 202574.4%17.7%4.1%3.3%0.31%0.1%0.06%0.01%
Nov 202570.5%16.7%8.7%3.5%0.29%0.12%0.09%<0.01%
Dec 202580.6%12.8%3%3.3%0.1%0.1%0.06%<0.01%
Jan 202674.1%17.7%4.1%3.6%0.26%0.13%0.08%0.01%
Feb 202670.3%20.5%4.7%4%0.24%0.15%0.08%0%
Mar 202676.3%15%5.2%3.1%0.19%0.11%0.05%0.01%
Apr 202672.7%17.3%4.9%4.6%0.24%0.12%0.08%0.01%
May 202673.6%17.4%5%3.7%0.1%0.08%0.09%0.01%
Jun 202680.8%10.7%5.5%2.8%0.1%0.06%0.07%0%
Jul 202669.9%20.2%5.8%3.5%0.35%0.11%0.06%0.02%
Aug 202674.1%17.4%4.9%3.1%0.22%0.1%0.08%0%
Sep 202673.8%17.5%5%3.3%0.25%0.1%0.04%0.01%

How has the Gingerlilly and Wallace Cotton comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sleepwear and loungewear brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Gingerlilly in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

  2. Estimated monthly branded searches for Wallace Cotton in New Zealand fell 17.8% over 12 measured months, from 15.4K to 12.6K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Gingerlilly’s and Wallace Cotton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gingerlilly

2 branded search terms

  • gingerlilly
  • gingerlilly pjs

Wallace Cotton

5 branded search terms

  • wallace cotton
  • wallace cotton bedding
  • wallace cotton bedspreads
  • wallace cotton outlet
  • wallacecotton

How the Brand Demand Index is measured

Other head-to-heads among sleepwear and loungewear brands

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