How popular isGingerlilly in search?
In August 2026, there were an estimated 60 branded searches for Gingerlilly in New Zealand which is up 20% over the last 11 months. Gingerlilly holds 0.08% estimated Share of Search among New Zealand sleepwear and loungewear brands and is ranked 4th of 4 competitors for search popularity.
Peter Alexander94.3%
Papinelle5.4%
Homebodii0.28%
Gingerlilly0.08%
Follow Gingerlilly and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which sleepwear and loungewear brands compete with Gingerlilly?
Share of Search by month for Peter Alexander, Papinelle, Gingerlilly. The figures are in the table below the chart.
View monthly share of search table
| Month | Peter Alexander | Papinelle | Homebodii | Gingerlilly |
|---|---|---|---|---|
| Oct 2025 | 94.4% | 5.3% | 0.28% | 0.05% |
| Nov 2025 | 94.8% | 4.9% | 0.25% | 0.07% |
| Dec 2025 | 95.4% | 4.4% | 0.09% | 0.05% |
| Jan 2026 | 94.4% | 5.3% | 0.24% | 0.08% |
| Feb 2026 | 93.1% | 6.6% | 0.25% | 0.07% |
| Mar 2026 | 95.1% | 4.6% | 0.19% | 0.04% |
| Apr 2026 | 92.7% | 7% | 0.25% | 0.07% |
| May 2026 | 93.8% | 6% | 0.11% | 0.08% |
| Jun 2026 | 96.1% | 3.8% | 0.1% | 0.06% |
| Jul 2026 | 93.4% | 6.1% | 0.44% | 0.06% |
| Aug 2026 | 94.3% | 5.4% | 0.28% | 0.08% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 94.3% | 74.2K | +15.9% | +0.8 points | |
| 2, held 2nd | 5.4% | 4.2K | +2.2% | -0.7 points | |
| 3, held 3rd | 0.28% | 220 | -26.7% | -0.2 points | |
| 4, held 4th | 0.08% | 60 | +50% | 0 points |
94.3%
held 1st · 74.2K estimated branded searches · +15.9% vs prior month · +0.8 points
5.4%
held 2nd · 4.2K estimated branded searches · +2.2% vs prior month · -0.7 points
0.28%
held 3rd · 220 estimated branded searches · -26.7% vs prior month · -0.2 points
0.08%
held 4th · 60 estimated branded searches · +50% vs prior month · 0 points
Compare search popularity between Gingerlilly and its closest rivals
How has branded search demand for Gingerlilly changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Gingerlilly in New Zealand rose from 50 to 60.
- Across the 11 months ending August 2026, Gingerlilly’s estimated Share of Search among sleepwear and loungewear brands in New Zealand held steady, from 0.05% to 0.08%.
How did search popularity change for New Zealand sleepwear and loungewear brands in August 2026?
4 changes
In August 2026, Peter Alexander gained estimated Share of Search among sleepwear and loungewear brands in New Zealand, from 93.4% to 94.3%.
In August 2026, Papinelle lost estimated Share of Search among sleepwear and loungewear brands in New Zealand, from 6.1% to 5.4%.
Estimated monthly branded searches for Gingerlilly in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.
Estimated monthly branded searches for Homebodii in New Zealand fell 21.4% over 11 measured months, from 280 to 220 in August 2026.
How is Gingerlilly measured?
Brandwave collects information about searches that people make online using Gingerlilly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- gingerlilly
- gingerlilly pjs
Do you work for Gingerlilly? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Gingerlilly your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.