How popular isHomebodii in search?
In August 2026, there were an estimated 220 branded searches for Homebodii in New Zealand which is down 21.4% over the last 11 months. Homebodii holds 0.28% estimated Share of Search among New Zealand sleepwear and loungewear brands and is ranked 3rd of 4 competitors for search popularity.
Peter Alexander94.3%
Papinelle5.4%
Homebodii0.28%
Gingerlilly0.08%
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Which sleepwear and loungewear brands compete with Homebodii?
Share of Search by month for Peter Alexander, Papinelle, Homebodii. The figures are in the table below the chart.
View monthly share of search table
| Month | Peter Alexander | Papinelle | Homebodii | Gingerlilly |
|---|---|---|---|---|
| Oct 2025 | 94.4% | 5.3% | 0.28% | 0.05% |
| Nov 2025 | 94.8% | 4.9% | 0.25% | 0.07% |
| Dec 2025 | 95.4% | 4.4% | 0.09% | 0.05% |
| Jan 2026 | 94.4% | 5.3% | 0.24% | 0.08% |
| Feb 2026 | 93.1% | 6.6% | 0.25% | 0.07% |
| Mar 2026 | 95.1% | 4.6% | 0.19% | 0.04% |
| Apr 2026 | 92.7% | 7% | 0.25% | 0.07% |
| May 2026 | 93.8% | 6% | 0.11% | 0.08% |
| Jun 2026 | 96.1% | 3.8% | 0.1% | 0.06% |
| Jul 2026 | 93.4% | 6.1% | 0.44% | 0.06% |
| Aug 2026 | 94.3% | 5.4% | 0.28% | 0.08% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 94.3% | 74.2K | +15.9% | +0.8 points | |
| 2, held 2nd | 5.4% | 4.2K | +2.2% | -0.7 points | |
| 3, held 3rd | 0.28% | 220 | -26.7% | -0.2 points | |
| 4, held 4th | 0.08% | 60 | +50% | 0 points |
94.3%
held 1st · 74.2K estimated branded searches · +15.9% vs prior month · +0.8 points
5.4%
held 2nd · 4.2K estimated branded searches · +2.2% vs prior month · -0.7 points
0.28%
held 3rd · 220 estimated branded searches · -26.7% vs prior month · -0.2 points
0.08%
held 4th · 60 estimated branded searches · +50% vs prior month · 0 points
Compare search popularity between Homebodii and its closest rivals
How has branded search demand for Homebodii changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Homebodii in New Zealand fell from 280 to 220.
- Across the 11 months ending August 2026, Homebodii’s estimated Share of Search among sleepwear and loungewear brands in New Zealand held steady at 0.28%.
How did search popularity change for New Zealand sleepwear and loungewear brands in August 2026?
4 changes
In August 2026, Peter Alexander gained estimated Share of Search among sleepwear and loungewear brands in New Zealand, from 93.4% to 94.3%.
In August 2026, Papinelle lost estimated Share of Search among sleepwear and loungewear brands in New Zealand, from 6.1% to 5.4%.
Estimated monthly branded searches for Gingerlilly in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.
Estimated monthly branded searches for Homebodii in New Zealand fell 21.4% over 11 measured months, from 280 to 220 in August 2026.
How is Homebodii measured?
Brandwave collects information about searches that people make online using Homebodii’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- homebodii
- homebodii com
- homebodii near me
- homebodii nz
- homebodii pjs
- homebodii sleepwear
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Is Homebodii your brand?
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