Homebodii vs Papinelle:Which is more popular by branded search in New Zealand?
In August 2026, Papinelle had more branded searches than Homebodii among sleepwear and loungewear brands in New Zealand. Papinelle was estimated to have 4.2K branded searches compared to Homebodii’s 220, and held a 5.4% Share of Search versus Homebodii’s 0.28%.
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Which is more popular in search, Homebodii or Papinelle?
Compare the pyjama and loungewear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Papinelle, Homebodii. The figures are in the table below the chart.
View monthly share of search table
| Month | Peter Alexander | Papinelle | Homebodii | Gingerlilly |
|---|---|---|---|---|
| Oct 2025 | 94.4% | 5.3% | 0.28% | 0.05% |
| Nov 2025 | 94.8% | 4.9% | 0.25% | 0.07% |
| Dec 2025 | 95.4% | 4.4% | 0.09% | 0.05% |
| Jan 2026 | 94.4% | 5.3% | 0.24% | 0.08% |
| Feb 2026 | 93.1% | 6.6% | 0.25% | 0.07% |
| Mar 2026 | 95.1% | 4.6% | 0.19% | 0.04% |
| Apr 2026 | 92.7% | 7% | 0.25% | 0.07% |
| May 2026 | 93.8% | 6% | 0.11% | 0.08% |
| Jun 2026 | 96.1% | 3.8% | 0.1% | 0.06% |
| Jul 2026 | 93.4% | 6.1% | 0.44% | 0.06% |
| Aug 2026 | 94.3% | 5.4% | 0.28% | 0.08% |
| Sep 2026 | — | — | — | — |
How has the Homebodii and Papinelle comparison changed over the last 12 months?
3 findings
- Papinelle was ahead of Homebodii in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Homebodii’s estimated Share of Search among sleepwear and loungewear brands in New Zealand held steady at 0.28%, and its estimated monthly branded searches moved from 280 to 220.
- Across the 11 months ending August 2026, Papinelle’s estimated Share of Search among sleepwear and loungewear brands in New Zealand moved from 5.3% to 5.4%, and its estimated monthly branded searches moved from 5.3K to 4.2K.
How did search popularity change for New Zealand sleepwear and loungewear brands in August 2026?
2 changes
In August 2026, Papinelle lost estimated Share of Search among sleepwear and loungewear brands in New Zealand, from 6.1% to 5.4%.
Estimated monthly branded searches for Homebodii in New Zealand fell 21.4% over 11 measured months, from 280 to 220 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Homebodii’s and Papinelle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Homebodii
6 branded search terms
- homebodii
- homebodii com
- homebodii near me
- homebodii nz
- homebodii pjs
- homebodii sleepwear
Papinelle
12 branded search terms
- papinelle
- papinelle au
- papinelle com
- papinelle loungewear
- papinelle near me
- papinelle nightwear
- papinelle nz
- papinelle online
- papinelle pajamas
- papinelle pj
- papinelle robe
- papinelle sale
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.