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Sleepwear and loungewear brands in New Zealand:Which brands are most popular in search?

In August 2026, Peter Alexander was the most searched among sleepwear and loungewear brands in New Zealand, with an estimated 74.2K branded searches and 94.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Peter Alexander94.3%
  2. Papinelle5.4%
  3. Homebodii0.28%
  4. Gingerlilly0.08%

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Share of SearchLeaderboard

Compare the pyjama and loungewear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sleepwear and loungewear brands in New Zealand, by month

Share of Search by month for Peter Alexander, Papinelle. The figures are in the table below the chart.

View monthly share of search table
MonthPeter AlexanderPapinelleHomebodiiGingerlilly
Oct 202594.4%5.3%0.28%0.05%
Nov 202594.8%4.9%0.25%0.07%
Dec 202595.4%4.4%0.09%0.05%
Jan 202694.4%5.3%0.24%0.08%
Feb 202693.1%6.6%0.25%0.07%
Mar 202695.1%4.6%0.19%0.04%
Apr 202692.7%7%0.25%0.07%
May 202693.8%6%0.11%0.08%
Jun 202696.1%3.8%0.1%0.06%
Jul 202693.4%6.1%0.44%0.06%
Aug 202694.3%5.4%0.28%0.08%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Peter Alexander

    94.3%

    held 1st · 74.2K estimated branded searches · +15.9% vs prior month · +0.8 points

  2. 2.Papinelle

    5.4%

    held 2nd · 4.2K estimated branded searches · +2.2% vs prior month · -0.7 points

  3. 3.Homebodii

    0.28%

    held 3rd · 220 estimated branded searches · -26.7% vs prior month · -0.2 points

  4. 4.Gingerlilly

    0.08%

    held 4th · 60 estimated branded searches · +50% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among sleepwear and loungewear brands in New Zealand?

In August 2026, Peter Alexander was the most searched among sleepwear and loungewear brands in New Zealand, with an estimated 74.2K branded searches and 94.3% estimated Share of Search within this set. Papinelle is in 2nd place, 88.9 percentage points behind at 5.4% Share of Search.

New Zealand sleepwear and loungewear brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Peter Alexander94.4% → 94.3%96.1%Jun 202692.7%Apr 20261st
Papinelle5.3% → 5.4%7%Apr 20263.8%Jun 20262nd
Homebodii0.28%0.44%Jul 20260.09%Dec 20253rd
Gingerlilly0.05% → 0.08%0.08%Jan 20260.04%Mar 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Peter Alexander’s estimated Share of Search among sleepwear and loungewear brands in New Zealand peaked at 96.1% in June 2026 and was lowest at 92.7% in April 2026.
  • Across the 11 months ending August 2026, Papinelle’s estimated Share of Search among sleepwear and loungewear brands in New Zealand peaked at 7% in April 2026 and was lowest at 3.8% in June 2026.
  • Across the 11 months ending August 2026, Peter Alexander, Papinelle, Homebodii and Gingerlilly held steady: their estimated Share of Search among sleepwear and loungewear brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand sleepwear and loungewear brands in August 2026?

  1. In August 2026, Peter Alexander gained estimated Share of Search among sleepwear and loungewear brands in New Zealand, from 93.4% to 94.3%.

  2. In August 2026, Papinelle lost estimated Share of Search among sleepwear and loungewear brands in New Zealand, from 6.1% to 5.4%.

  3. Estimated monthly branded searches for Gingerlilly in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.

  4. Estimated monthly branded searches for Homebodii in New Zealand fell 21.4% over 11 measured months, from 280 to 220 in August 2026.

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