Papinelle vs Peter Alexander:Which is more popular by branded search in New Zealand?
In August 2026, Peter Alexander had more branded searches than Papinelle among sleepwear and loungewear brands in New Zealand. Peter Alexander was estimated to have 74.2K branded searches compared to Papinelle’s 4.2K, and held a 94.3% Share of Search versus Papinelle’s 5.4%.
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Which is more popular in search, Papinelle or Peter Alexander?
Compare the pyjama and loungewear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Peter Alexander, Papinelle. The figures are in the table below the chart.
View monthly share of search table
| Month | Peter Alexander | Papinelle | Homebodii | Gingerlilly |
|---|---|---|---|---|
| Oct 2025 | 94.4% | 5.3% | 0.28% | 0.05% |
| Nov 2025 | 94.8% | 4.9% | 0.25% | 0.07% |
| Dec 2025 | 95.4% | 4.4% | 0.09% | 0.05% |
| Jan 2026 | 94.4% | 5.3% | 0.24% | 0.08% |
| Feb 2026 | 93.1% | 6.6% | 0.25% | 0.07% |
| Mar 2026 | 95.1% | 4.6% | 0.19% | 0.04% |
| Apr 2026 | 92.7% | 7% | 0.25% | 0.07% |
| May 2026 | 93.8% | 6% | 0.11% | 0.08% |
| Jun 2026 | 96.1% | 3.8% | 0.1% | 0.06% |
| Jul 2026 | 93.4% | 6.1% | 0.44% | 0.06% |
| Aug 2026 | 94.3% | 5.4% | 0.28% | 0.08% |
| Sep 2026 | — | — | — | — |
How has the Papinelle and Peter Alexander comparison changed over the last 12 months?
3 findings
- Peter Alexander was ahead of Papinelle in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Papinelle’s estimated Share of Search among sleepwear and loungewear brands in New Zealand moved from 5.3% to 5.4%, and its estimated monthly branded searches moved from 5.3K to 4.2K.
- Across the 11 months ending August 2026, Peter Alexander’s estimated Share of Search among sleepwear and loungewear brands in New Zealand moved from 94.4% to 94.3%, and its estimated monthly branded searches moved from 94.6K to 74.2K.
How did search popularity change for New Zealand sleepwear and loungewear brands in August 2026?
2 changes
In August 2026, Peter Alexander gained estimated Share of Search among sleepwear and loungewear brands in New Zealand, from 93.4% to 94.3%.
In August 2026, Papinelle lost estimated Share of Search among sleepwear and loungewear brands in New Zealand, from 6.1% to 5.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Papinelle’s and Peter Alexander’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Papinelle
12 branded search terms
- papinelle
- papinelle au
- papinelle com
- papinelle loungewear
- papinelle near me
- papinelle nightwear
- papinelle nz
- papinelle online
- papinelle pajamas
- papinelle pj
- papinelle robe
- papinelle sale
Peter Alexander
26 branded search terms
- peter alexander
- peter alexander bayfair
- peter alexander black friday sale
- peter alexander botany
- peter alexander christmas
- peter alexander christmas pjs
- peter alexander loungewear
- peter alexander men
- peter alexander near me
- peter alexander nz
- peter alexander online
- peter alexander outlet
- peter alexander pajamas
- peter alexander pjs
- peter alexander queen st
- peter alexander queensgate
- peter alexander sale
- peter alexander shop
- peter alexander silk pajamas
- peter alexander sleepwear
- peter alexander st lukes
- peteralexander
- peteralexander co nz
- peteralexander nz
- peteralexander pjs
- peteralexander sleepwear
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.