Brandwave

How popular isPapinelle in search?

In August 2026, there were an estimated 4.2K branded searches for Papinelle in New Zealand which is down 20% over the last 11 months. Papinelle holds 5.4% estimated Share of Search among New Zealand sleepwear and loungewear brands and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Peter Alexander94.3%
  2. Papinelle5.4%
  3. Homebodii0.28%
  4. Gingerlilly0.08%
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Which sleepwear and loungewear brands compete with Papinelle?

Papinelle against sleepwear and loungewear brands in New Zealand, by month

Share of Search by month for Peter Alexander, Papinelle. The figures are in the table below the chart.

View monthly share of search table
MonthPeter AlexanderPapinelleHomebodiiGingerlilly
Oct 202594.4%5.3%0.28%0.05%
Nov 202594.8%4.9%0.25%0.07%
Dec 202595.4%4.4%0.09%0.05%
Jan 202694.4%5.3%0.24%0.08%
Feb 202693.1%6.6%0.25%0.07%
Mar 202695.1%4.6%0.19%0.04%
Apr 202692.7%7%0.25%0.07%
May 202693.8%6%0.11%0.08%
Jun 202696.1%3.8%0.1%0.06%
Jul 202693.4%6.1%0.44%0.06%
Aug 202694.3%5.4%0.28%0.08%
Sep 2026————

  1. 1.Peter Alexander

    94.3%

    held 1st · 74.2K estimated branded searches · +15.9% vs prior month · +0.8 points

  2. 2.Papinelle

    5.4%

    held 2nd · 4.2K estimated branded searches · +2.2% vs prior month · -0.7 points

  3. 3.Homebodii

    0.28%

    held 3rd · 220 estimated branded searches · -26.7% vs prior month · -0.2 points

  4. 4.Gingerlilly

    0.08%

    held 4th · 60 estimated branded searches · +50% vs prior month · 0 points

Compare search popularity between Papinelle and its closest rivals

How has branded search demand for Papinelle changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Papinelle in New Zealand fell from 5.3K to 4.2K.
  • Across the 11 months ending August 2026, Papinelle’s estimated Share of Search among sleepwear and loungewear brands in New Zealand peaked at 7% in April 2026 and was lowest at 3.8% in June 2026.

How did search popularity change for New Zealand sleepwear and loungewear brands in August 2026?

  1. In August 2026, Peter Alexander gained estimated Share of Search among sleepwear and loungewear brands in New Zealand, from 93.4% to 94.3%.

  2. In August 2026, Papinelle lost estimated Share of Search among sleepwear and loungewear brands in New Zealand, from 6.1% to 5.4%.

  3. Estimated monthly branded searches for Gingerlilly in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.

  4. Estimated monthly branded searches for Homebodii in New Zealand fell 21.4% over 11 measured months, from 280 to 220 in August 2026.

How is Papinelle measured?

Brandwave collects information about searches that people make online using Papinelle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • papinelle
  • papinelle au
  • papinelle com
  • papinelle loungewear
  • papinelle near me
  • papinelle nightwear
  • papinelle nz
  • papinelle online
  • papinelle pajamas
  • papinelle pj
  • papinelle robe
  • papinelle sale

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How the Brand Demand Index is measured

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