How popular isPeter Alexander in search?
In August 2026, there were an estimated 74.2K branded searches for Peter Alexander in New Zealand which is down 21.5% over the last 11 months. Peter Alexander holds 94.3% estimated Share of Search among New Zealand sleepwear and loungewear brands and is ranked 1st of 4 competitors for search popularity.
Peter Alexander94.3%
Papinelle5.4%
Homebodii0.28%
Gingerlilly0.08%
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Which sleepwear and loungewear brands compete with Peter Alexander?
Share of Search by month for Peter Alexander, Papinelle. The figures are in the table below the chart.
View monthly share of search table
| Month | Peter Alexander | Papinelle | Homebodii | Gingerlilly |
|---|---|---|---|---|
| Oct 2025 | 94.4% | 5.3% | 0.28% | 0.05% |
| Nov 2025 | 94.8% | 4.9% | 0.25% | 0.07% |
| Dec 2025 | 95.4% | 4.4% | 0.09% | 0.05% |
| Jan 2026 | 94.4% | 5.3% | 0.24% | 0.08% |
| Feb 2026 | 93.1% | 6.6% | 0.25% | 0.07% |
| Mar 2026 | 95.1% | 4.6% | 0.19% | 0.04% |
| Apr 2026 | 92.7% | 7% | 0.25% | 0.07% |
| May 2026 | 93.8% | 6% | 0.11% | 0.08% |
| Jun 2026 | 96.1% | 3.8% | 0.1% | 0.06% |
| Jul 2026 | 93.4% | 6.1% | 0.44% | 0.06% |
| Aug 2026 | 94.3% | 5.4% | 0.28% | 0.08% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 94.3% | 74.2K | +15.9% | +0.8 points | |
| 2, held 2nd | 5.4% | 4.2K | +2.2% | -0.7 points | |
| 3, held 3rd | 0.28% | 220 | -26.7% | -0.2 points | |
| 4, held 4th | 0.08% | 60 | +50% | 0 points |
94.3%
held 1st · 74.2K estimated branded searches · +15.9% vs prior month · +0.8 points
5.4%
held 2nd · 4.2K estimated branded searches · +2.2% vs prior month · -0.7 points
0.28%
held 3rd · 220 estimated branded searches · -26.7% vs prior month · -0.2 points
0.08%
held 4th · 60 estimated branded searches · +50% vs prior month · 0 points
Compare search popularity between Peter Alexander and its closest rivals
How has branded search demand for Peter Alexander changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Peter Alexander in New Zealand fell from 94.6K to 74.2K.
- Across the 11 months ending August 2026, Peter Alexander’s estimated Share of Search among sleepwear and loungewear brands in New Zealand peaked at 96.1% in June 2026 and was lowest at 92.7% in April 2026.
How did search popularity change for New Zealand sleepwear and loungewear brands in August 2026?
4 changes
In August 2026, Peter Alexander gained estimated Share of Search among sleepwear and loungewear brands in New Zealand, from 93.4% to 94.3%.
In August 2026, Papinelle lost estimated Share of Search among sleepwear and loungewear brands in New Zealand, from 6.1% to 5.4%.
Estimated monthly branded searches for Gingerlilly in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.
Estimated monthly branded searches for Homebodii in New Zealand fell 21.4% over 11 measured months, from 280 to 220 in August 2026.
How is Peter Alexander measured?
Brandwave collects information about searches that people make online using Peter Alexander’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
26 branded search terms
- peter alexander
- peter alexander bayfair
- peter alexander black friday sale
- peter alexander botany
- peter alexander christmas
- peter alexander christmas pjs
- peter alexander loungewear
- peter alexander men
- peter alexander near me
- peter alexander nz
- peter alexander online
- peter alexander outlet
- peter alexander pajamas
- peter alexander pjs
- peter alexander queen st
- peter alexander queensgate
- peter alexander sale
- peter alexander shop
- peter alexander silk pajamas
- peter alexander sleepwear
- peter alexander st lukes
- peteralexander
- peteralexander co nz
- peteralexander nz
- peteralexander pjs
- peteralexander sleepwear
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