Gingerlilly vs Homebodii:Which is more popular by branded search in New Zealand?
In August 2026, Homebodii had more branded searches than Gingerlilly among sleepwear and loungewear brands in New Zealand. Homebodii was estimated to have 220 branded searches compared to Gingerlilly’s 60, and held a 0.28% Share of Search versus Gingerlilly’s 0.08%.
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Which is more popular in search, Gingerlilly or Homebodii?
Compare the pyjama and loungewear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Homebodii, Gingerlilly. The figures are in the table below the chart.
View monthly share of search table
| Month | Peter Alexander | Papinelle | Homebodii | Gingerlilly |
|---|---|---|---|---|
| Oct 2025 | 94.4% | 5.3% | 0.28% | 0.05% |
| Nov 2025 | 94.8% | 4.9% | 0.25% | 0.07% |
| Dec 2025 | 95.4% | 4.4% | 0.09% | 0.05% |
| Jan 2026 | 94.4% | 5.3% | 0.24% | 0.08% |
| Feb 2026 | 93.1% | 6.6% | 0.25% | 0.07% |
| Mar 2026 | 95.1% | 4.6% | 0.19% | 0.04% |
| Apr 2026 | 92.7% | 7% | 0.25% | 0.07% |
| May 2026 | 93.8% | 6% | 0.11% | 0.08% |
| Jun 2026 | 96.1% | 3.8% | 0.1% | 0.06% |
| Jul 2026 | 93.4% | 6.1% | 0.44% | 0.06% |
| Aug 2026 | 94.3% | 5.4% | 0.28% | 0.08% |
| Sep 2026 | — | — | — | — |
How has the Gingerlilly and Homebodii comparison changed over the last 12 months?
3 findings
- Homebodii was ahead of Gingerlilly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gingerlilly’s estimated Share of Search among sleepwear and loungewear brands in New Zealand moved from 0.05% to 0.08%, and its estimated monthly branded searches moved from 50 to 60.
- Across the 11 months ending August 2026, Homebodii’s estimated Share of Search among sleepwear and loungewear brands in New Zealand held steady at 0.28%, and its estimated monthly branded searches moved from 280 to 220.
How did search popularity change for New Zealand sleepwear and loungewear brands in August 2026?
2 changes
Estimated monthly branded searches for Gingerlilly in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.
Estimated monthly branded searches for Homebodii in New Zealand fell 21.4% over 11 measured months, from 280 to 220 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gingerlilly’s and Homebodii’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gingerlilly
2 branded search terms
- gingerlilly
- gingerlilly pjs
Homebodii
6 branded search terms
- homebodii
- homebodii com
- homebodii near me
- homebodii nz
- homebodii pjs
- homebodii sleepwear
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.