How popular isSeréne Collective?
In September 2026, people searched for Seréne Collective by name about 10 times in New Zealand, about the same as the previous year. These searches made up 0.01% of all New Zealand sleepwear and loungewear brand searches, placing Seréne Collective eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about sleepwear and loungewear brands, Seréne Collective appeared in two of the five answers and was the sixth most recommended of the eight.
Seréne Collective is the eighth most searched of 8 competitors and the sixth most recommended in AI answers.
Peter AlexanderShare of searches 73.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
Wallace CottonShare of searches 17.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
BoodyShare of searches 5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
PapinelleShare of searches 3.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Seréne CollectiveShare of searches 0.01%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top sleepwear and loungewear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Seréne Collective was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Seréne Collective is the sixth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wallace Cotton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Papinelle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Peter Alexander4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Boody4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- General Sleep4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Seréne Collective2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gingerlilly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Homebodii0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sleepwear and loungewear brands
5 answers
Asked ChatGPT
“Which sleepwear and loungewear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sleepwear and loungewear brands in New Zealand?”
Asked ChatGPT
“What's the best sleepwear and loungewear brand in New Zealand for comfortable nights?”
Searched Google, AI Overview
“pyjamas nz”
Searched Google, AI Overview
“women's sleepwear”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which sleepwear and loungewear brands compete with Seréne Collective?
Share of searches by month for Peter Alexander, Wallace Cotton, Boody, Papinelle, Seréne Collective. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peter Alexander | Wallace Cotton | Boody | Papinelle | Homebodii | General Sleep | Gingerlilly | Seréne Collective |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 74.4% | 17.7% | 4.1% | 3.3% | 0.31% | 0.1% | 0.06% | 0.01% |
| Nov 2025 | 70.5% | 16.7% | 8.7% | 3.5% | 0.29% | 0.12% | 0.09% | <0.01% |
| Dec 2025 | 80.6% | 12.8% | 3% | 3.3% | 0.1% | 0.1% | 0.06% | <0.01% |
| Jan 2026 | 74.1% | 17.7% | 4.1% | 3.6% | 0.26% | 0.13% | 0.08% | 0.01% |
| Feb 2026 | 70.3% | 20.5% | 4.7% | 4% | 0.24% | 0.15% | 0.08% | 0% |
| Mar 2026 | 76.3% | 15% | 5.2% | 3.1% | 0.19% | 0.11% | 0.05% | 0.01% |
| Apr 2026 | 72.7% | 17.3% | 4.9% | 4.6% | 0.24% | 0.12% | 0.08% | 0.01% |
| May 2026 | 73.6% | 17.4% | 5% | 3.7% | 0.1% | 0.08% | 0.09% | 0.01% |
| Jun 2026 | 80.8% | 10.7% | 5.5% | 2.8% | 0.1% | 0.06% | 0.07% | 0% |
| Jul 2026 | 69.9% | 20.2% | 5.8% | 3.5% | 0.35% | 0.11% | 0.06% | 0.02% |
| Aug 2026 | 74.1% | 17.4% | 4.9% | 3.1% | 0.22% | 0.1% | 0.08% | 0% |
| Sep 2026 | 73.8% | 17.5% | 5% | 3.3% | 0.25% | 0.1% | 0.04% | 0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.8% | 53.3K | -1.2% | -0.3 points | |
| 2, held 2nd | 17.5% | 12.6K | -0.16% | +0.1 points | |
| 3, held 3rd | 5% | 3.6K | 0% | 0 points | |
| 4, held 4th | 3.3% | 2.4K | +4.8% | +0.2 points | |
| 5, held 5th | 0.25% | 180 | +12.5% | 0 points | |
| 6, held 6th | 0.1% | 70 | 0% | 0 points | |
| 7, held 7th | 0.04% | 30 | -50% | 0 points | |
| 8, held 8th | 0.01% | 10 | — | 0 points |
73.8%
Held 1st. 53.3K estimated branded searches, -1.2% vs prior month. Share -0.3 points.
17.5%
Held 2nd. 12.6K estimated branded searches, -0.16% vs prior month. Share +0.1 points.
3.
Boody5%
Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
3.3%
Held 4th. 2.4K estimated branded searches, +4.8% vs prior month. Share +0.2 points.
0.25%
Held 5th. 180 estimated branded searches, +12.5% vs prior month. Share 0 points.
0.1%
Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
0.04%
Held 7th. 30 estimated branded searches, -50% vs prior month. Share 0 points.
0.01%
Held 8th. 10 estimated branded searches, — vs prior month. Share 0 points.
Compare popularity between Seréne Collective and its closest rivals
How has branded search demand for Seréne Collective changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Seréne Collective in New Zealand held steady at 10.
- Across the 12 months ending September 2026, Seréne Collective’s share of searches among sleepwear and loungewear brands in New Zealand held steady at 0.01%.
How did search popularity change for New Zealand sleepwear and loungewear brands in September 2026?
6 changes
Estimated monthly branded searches for Gingerlilly in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.
Estimated monthly branded searches for Homebodii in New Zealand fell 33.3% over 12 measured months, from 270 to 180 in September 2026.
Estimated monthly branded searches for General Sleep in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.
Estimated monthly branded searches for Wallace Cotton in New Zealand fell 17.8% over 12 measured months, from 15.4K to 12.6K in September 2026.
Estimated monthly branded searches for Peter Alexander in New Zealand fell 17.7% over 12 measured months, from 64.7K to 53.3K in September 2026.
Estimated monthly branded searches for Papinelle in New Zealand fell 16.1% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are Seréne Collective’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Seréne Collective’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- serene collective
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Is Seréne Collective your brand?
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