Brandwave

How popular isWallace Cotton?

In September 2026, people searched for Wallace Cotton by name about 13,000 times in New Zealand, a 17.3% decrease from the previous year. These searches made up 17.5% of all New Zealand sleepwear and loungewear brand searches, placing Wallace Cotton second out of eight brands. When we asked both ChatGPT and Google AI Overviews about sleepwear and loungewear brands, Wallace Cotton appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Wallace Cotton is the second most searched of 8 competitors and the second most recommended in AI answers.

  1. Peter AlexanderShare of searches 73.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  2. Wallace CottonShare of searches 17.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. BoodyShare of searches 5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. PapinelleShare of searches 3.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. HomebodiiShare of searches 0.25%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top sleepwear and loungewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wallace Cotton appeared in all five answers. Wallace Cotton is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Papinelle1st
  2. Wallace Cotton2nd
  3. Boody3rd
  4. General Sleep4th
  5. Peter Alexander5th
  6. Seréne Collective6th
  7. Gingerlilly7th
  8. Homebodii–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wallace Cotton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Papinelle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peter Alexander4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boody4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • General Sleep4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Seréne Collective2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gingerlilly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Homebodii0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sleepwear and loungewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which sleepwear and loungewear brands compete with Wallace Cotton?

Wallace Cotton against sleepwear and loungewear brands in New Zealand, by month

Share of searches by month for Peter Alexander, Wallace Cotton, Boody, Papinelle. The figures are in the table below the chart.

View monthly share of searches table
MonthPeter AlexanderWallace CottonBoodyPapinelleHomebodiiGeneral SleepGingerlillySeréne Collective
Oct 202574.4%17.7%4.1%3.3%0.31%0.1%0.06%0.01%
Nov 202570.5%16.7%8.7%3.5%0.29%0.12%0.09%<0.01%
Dec 202580.6%12.8%3%3.3%0.1%0.1%0.06%<0.01%
Jan 202674.1%17.7%4.1%3.6%0.26%0.13%0.08%0.01%
Feb 202670.3%20.5%4.7%4%0.24%0.15%0.08%0%
Mar 202676.3%15%5.2%3.1%0.19%0.11%0.05%0.01%
Apr 202672.7%17.3%4.9%4.6%0.24%0.12%0.08%0.01%
May 202673.6%17.4%5%3.7%0.1%0.08%0.09%0.01%
Jun 202680.8%10.7%5.5%2.8%0.1%0.06%0.07%0%
Jul 202669.9%20.2%5.8%3.5%0.35%0.11%0.06%0.02%
Aug 202674.1%17.4%4.9%3.1%0.22%0.1%0.08%0%
Sep 202673.8%17.5%5%3.3%0.25%0.1%0.04%0.01%

  1. 1.Peter Alexander

    73.8%

    Held 1st. 53.3K estimated branded searches, -1.2% vs prior month. Share -0.3 points.

  2. 2.Wallace Cotton

    17.5%

    Held 2nd. 12.6K estimated branded searches, -0.16% vs prior month. Share +0.1 points.

  3. 3.Boody

    5%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Papinelle

    3.3%

    Held 4th. 2.4K estimated branded searches, +4.8% vs prior month. Share +0.2 points.

  5. 5.Homebodii

    0.25%

    Held 5th. 180 estimated branded searches, +12.5% vs prior month. Share 0 points.

  6. 6.General Sleep

    0.1%

    Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Gingerlilly

    0.04%

    Held 7th. 30 estimated branded searches, -50% vs prior month. Share 0 points.

  8. 8.Seréne Collective

    0.01%

    Held 8th. 10 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Wallace Cotton and its closest rivals

Every comparison with Wallace Cotton

22 comparisons

How has branded search demand for Wallace Cotton changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wallace Cotton in New Zealand fell from 15.7K to 12.9K.
  • Across the 12 months ending September 2026, Wallace Cotton’s share of searches among sleepwear and loungewear brands in New Zealand peaked at 20.5% in February 2026 and was lowest at 10.7% in June 2026.

How did search popularity change for New Zealand sleepwear and loungewear brands in September 2026?

6 changes

  1. Estimated monthly branded searches for Gingerlilly in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

  2. Estimated monthly branded searches for Homebodii in New Zealand fell 33.3% over 12 measured months, from 270 to 180 in September 2026.

  3. Estimated monthly branded searches for General Sleep in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

  4. Estimated monthly branded searches for Wallace Cotton in New Zealand fell 17.8% over 12 measured months, from 15.4K to 12.6K in September 2026.

  5. Estimated monthly branded searches for Peter Alexander in New Zealand fell 17.7% over 12 measured months, from 64.7K to 53.3K in September 2026.

  6. Estimated monthly branded searches for Papinelle in New Zealand fell 16.1% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are Wallace Cotton’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Wallace Cotton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wallace cotton
  • wallace cotton bedding
  • wallace cotton bedspreads
  • wallace cotton outlet
  • wallace cotton sheets
  • wallace cotton stores
  • wallace cotton towels
  • wallacecotton

Do you work for Wallace Cotton? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wallace Cotton compete?

Wallace Cotton is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Linen and manchester stores4th of 74.4%Show ranking
Sleepwear and loungewear brands2nd of 817.5%Shown above
Bed linen retailers2nd of 824.8%Show ranking
Cot sheets brands1st of 964.8%Show ranking
Creator with pink hair and a pink jacket

Is Wallace Cotton your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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