Home Lab Store vs Wallace Cotton:Which is more popular?
In September 2026, Wallace Cotton had more branded searches than Home Lab Store among bed linen retailers in New Zealand. Wallace Cotton had about 13,000 branded searches, while Home Lab Store had 720. Wallace Cotton made up 24.8% of all bed linen retailer searches we track, and Home Lab Store accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about bed linen retailers, Wallace Cotton appeared in all five answers and Home Lab Store in two. Wallace Cotton was mentioned before Home Lab Store in every answer.
Who do people search for more?
Wallace Cotton, about 18 searches for every 1 for Home Lab Store
Who does AI mention more?
Wallace Cotton, mentioned in every answer we collected
Who does AI recommend more?
Wallace Cotton, named ahead of Home Lab Store in every answer
Follow Home Lab Store vs Wallace Cotton and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top bed linen retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wallace Cotton appeared in all five answers. Home Lab Store was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wallace Cotton was listed before Home Lab Store in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wallace Cotton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Città3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Foxtrot Home3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- MM Linen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Home Lab Store2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bed Bath & Table1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Linen House0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bed linen retailers
5 answers
Asked ChatGPT
“Which bed linen brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bed linen brands in New Zealand?”
Asked ChatGPT
“What's the best bed linen brand in New Zealand for a comfortable bed?”
Searched Google, AI Overview
“bed sheets nz”
Searched Google, AI Overview
“bed linen nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Home Lab Store or Wallace Cotton more popular in search?
This chart shows how often people search Google for Home Lab Store and Wallace Cotton by name. Each line represents a brand's share of searches for all eight bed linen retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Wallace Cotton, Home Lab Store. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bed Bath & Table | Wallace Cotton | Città | Foxtrot Home | MM Linen | Sheridan | Home Lab Store | Linen House |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 26.1% | 18.1% | 4% | 4% | 3.4% | 1.5% | 0.92% |
| Nov 2025 | 45.8% | 24.1% | 16.2% | 4.5% | 3.6% | 2.7% | 2% | 1.2% |
| Dec 2025 | 47.2% | 24.5% | 17.7% | 2.4% | 3.1% | 2.9% | 0.92% | 1.2% |
| Jan 2026 | 36.9% | 28.5% | 19.4% | 4.3% | 4.3% | 3.5% | 1.6% | 1.5% |
| Feb 2026 | 37.2% | 28.7% | 19.8% | 4.2% | 4.2% | 3.4% | 1.3% | 1.2% |
| Mar 2026 | 44.5% | 23% | 18.8% | 4.2% | 4.2% | 2.8% | 1.3% | 1.2% |
| Apr 2026 | 44.6% | 23.1% | 18.9% | 4.3% | 4.3% | 2.9% | 0.85% | 1.2% |
| May 2026 | 41.8% | 26.7% | 18% | 4.1% | 4.1% | 3.1% | 1.2% | 1.1% |
| Jun 2026 | 43.1% | 22.8% | 18.3% | 6.3% | 4.2% | 3% | 1% | 1.2% |
| Jul 2026 | 45.2% | 23.8% | 16.2% | 4.4% | 4.4% | 3.7% | 0.88% | 1.5% |
| Aug 2026 | 39% | 24.6% | 20.3% | 3.6% | 5.5% | 3.2% | 2.5% | 1.3% |
| Sep 2026 | 40.3% | 24.8% | 20.1% | 4.6% | 4.6% | 3% | 1.4% | 1.2% |
How has the Home Lab Store and Wallace Cotton comparison changed over the last 12 months?
3 findings
- Wallace Cotton was ahead of Home Lab Store in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Home Lab Store’s share of searches among bed linen retailers in New Zealand moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Wallace Cotton’s share of searches among bed linen retailers in New Zealand moved from 26.1% to 24.8%, and its estimated monthly branded searches moved from 15.7K to 12.9K.
How did search popularity change for New Zealand bed linen retailers in September 2026?
2 changes
In September 2026, Home Lab Store lost share of searches among bed linen retailers in New Zealand, from 2.5% to 1.4%.
Wallace Cotton’s share of searches among bed linen retailers in New Zealand has gained ground for 3 months in a row, from 22.8% to 24.8% in September 2026.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Home Lab Store’s and Wallace Cotton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Home Lab Store
1 branded search term
- home lab store
Wallace Cotton
8 branded search terms
- wallace cotton
- wallace cotton bedding
- wallace cotton bedspreads
- wallace cotton outlet
- wallace cotton sheets
- wallace cotton stores
- wallace cotton towels
- wallacecotton
Other head-to-heads among bed linen retailers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.