Brandwave

How popular isLinen House?

In September 2026, people searched for Linen House by name about 630 times in New Zealand, a 14.5% increase from the previous year. These searches made up 1.2% of all New Zealand bed linen retailer searches, placing Linen House eighth out of eight retailers. When we asked both ChatGPT and Google AI Overviews about bed linen retailers, Linen House did not appear in any of the answers.

Search and AI answers in September 2026

Linen House is the eighth most searched of 8 competitors and not listed in any AI answer.

  1. Bed Bath & TableShare of searches 40.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. Wallace CottonShare of searches 24.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. CittàShare of searches 20.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Foxtrot HomeShare of searches 4.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Linen HouseShare of searches 1.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top bed linen retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Linen House did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wallace Cotton1st
  2. Città2nd
  3. Foxtrot Home3rd
  4. MM Linen4th
  5. Home Lab Store5th
  6. Bed Bath & Table6th
  7. Sheridan–
  8. Linen House–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wallace Cotton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Città3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Foxtrot Home3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MM Linen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Home Lab Store2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bed Bath & Table1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linen House0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bed linen retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bed linen retailers compete with Linen House?

Linen House against bed linen retailers in New Zealand, by month

Share of searches by month for Bed Bath & Table, Wallace Cotton, Città, Foxtrot Home, MM Linen, Sheridan, Linen House. The figures are in the table below the chart.

View monthly share of searches table
MonthBed Bath & TableWallace CottonCittàFoxtrot HomeMM LinenSheridanHome Lab StoreLinen House
Oct 202542%26.1%18.1%4%4%3.4%1.5%0.92%
Nov 202545.8%24.1%16.2%4.5%3.6%2.7%2%1.2%
Dec 202547.2%24.5%17.7%2.4%3.1%2.9%0.92%1.2%
Jan 202636.9%28.5%19.4%4.3%4.3%3.5%1.6%1.5%
Feb 202637.2%28.7%19.8%4.2%4.2%3.4%1.3%1.2%
Mar 202644.5%23%18.8%4.2%4.2%2.8%1.3%1.2%
Apr 202644.6%23.1%18.9%4.3%4.3%2.9%0.85%1.2%
May 202641.8%26.7%18%4.1%4.1%3.1%1.2%1.1%
Jun 202643.1%22.8%18.3%6.3%4.2%3%1%1.2%
Jul 202645.2%23.8%16.2%4.4%4.4%3.7%0.88%1.5%
Aug 202639%24.6%20.3%3.6%5.5%3.2%2.5%1.3%
Sep 202640.3%24.8%20.1%4.6%4.6%3%1.4%1.2%

  1. 1.Bed Bath & Table

    40.3%

    Held 1st. 21.1K estimated branded searches, +2.5% vs prior month. Share +1.3 points.

  2. 2.Wallace Cotton

    24.8%

    Held 2nd. 12.9K estimated branded searches, -0.15% vs prior month. Share +0.2 points.

  3. 3.Città

    20.1%

    Held 3rd. 10.5K estimated branded searches, -1.7% vs prior month. Share -0.2 points.

  4. 4.Foxtrot Home

    4.6%

    Moved from 5th to 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +1 points.

  5. 5.MM Linen

    4.6%

    Moved from 4th to 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.9 points.

  6. 6.Sheridan

    3%

    Held 6th. 1.5K estimated branded searches, -7.8% vs prior month. Share -0.2 points.

  7. 7.Home Lab Store

    1.4%

    Held 7th. 720 estimated branded searches, -44.6% vs prior month. Share -1.1 points.

  8. 8.Linen House

    1.2%

    Held 8th. 630 estimated branded searches, -6% vs prior month. Share -0.1 points.

Compare popularity between Linen House and its closest rivals

Every comparison with Linen House

7 comparisons

How has branded search demand for Linen House changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Linen House in New Zealand rose from 550 to 630.
  • Across the 12 months ending September 2026, Linen House’s share of searches among bed linen retailers in New Zealand held steady, from 0.92% to 1.2%.

How did search popularity change for New Zealand bed linen retailers in September 2026?

6 changes

  1. In September 2026, Foxtrot Home overtook MM Linen to rank 4th among bed linen retailers in New Zealand, with 4.6% of the searches.

  2. In September 2026, Bed Bath & Table gained share of searches among bed linen retailers in New Zealand, from 39% to 40.3%.

  3. In September 2026, Home Lab Store lost share of searches among bed linen retailers in New Zealand, from 2.5% to 1.4%.

  4. In September 2026, MM Linen lost share of searches among bed linen retailers in New Zealand, from 5.5% to 4.6%.

  5. Wallace Cotton’s share of searches among bed linen retailers in New Zealand has gained ground for 3 months in a row, from 22.8% to 24.8% in September 2026.

  6. Estimated monthly branded searches for Linen House in New Zealand rose 14.5% over 12 measured months, from 550 to 630 in September 2026.

How are Linen House’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Linen House’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • linen house
  • linen house outlets
  • linen house sheets
  • linen house towels
  • linenhouse
  • linenhouse sheets
  • linenhouse towels

Do you work for Linen House? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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