Brandwave

Home Lab Store vs Linen House:Which is more popular?

In September 2026, Home Lab Store had more branded searches than Linen House among bed linen retailers in New Zealand. Home Lab Store had about 720 branded searches, while Linen House had 630. Home Lab Store made up 1.4% of all bed linen retailer searches we track, and Linen House accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about bed linen retailers, Home Lab Store appeared in two of the five answers and Linen House in none.

Among bed linen retailers in New Zealand in September 2026

Who do people search for more?

Home Lab Store, about 14% more searches than Linen House

Home Lab Store 720 searchesLinen House 630 searches

Who does AI mention more?

Home Lab Store, mentioned in 2 of 5 answers, Linen House in 0

Home Lab Store in 2 of 5Linen House in 0 of 5

Who does AI recommend more?

Home Lab Store, the only one of the two named

Home Lab Store first in 2Linen House never named

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Top bed linen retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Home Lab Store was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Linen House did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wallace Cotton1st
  2. Città2nd
  3. Foxtrot Home3rd
  4. MM Linen4th
  5. Home Lab Store5th
  6. Bed Bath & Table6th
  7. Sheridan–
  8. Linen House–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wallace Cotton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Città3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Foxtrot Home3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MM Linen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Home Lab Store2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bed Bath & Table1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linen House0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bed linen retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Home Lab Store or Linen House more popular in search?

This chart shows how often people search Google for Home Lab Store and Linen House by name. Each line represents a brand's share of searches for all eight bed linen retailers we track, month by month, from searches in New Zealand.

Home Lab Store and Linen House among bed linen retailers in New Zealand, by month

Share of searches by month for Home Lab Store, Linen House. The figures are in the table below the chart.

View monthly share of searches table
MonthBed Bath & TableWallace CottonCittàFoxtrot HomeMM LinenSheridanHome Lab StoreLinen House
Oct 202542%26.1%18.1%4%4%3.4%1.5%0.92%
Nov 202545.8%24.1%16.2%4.5%3.6%2.7%2%1.2%
Dec 202547.2%24.5%17.7%2.4%3.1%2.9%0.92%1.2%
Jan 202636.9%28.5%19.4%4.3%4.3%3.5%1.6%1.5%
Feb 202637.2%28.7%19.8%4.2%4.2%3.4%1.3%1.2%
Mar 202644.5%23%18.8%4.2%4.2%2.8%1.3%1.2%
Apr 202644.6%23.1%18.9%4.3%4.3%2.9%0.85%1.2%
May 202641.8%26.7%18%4.1%4.1%3.1%1.2%1.1%
Jun 202643.1%22.8%18.3%6.3%4.2%3%1%1.2%
Jul 202645.2%23.8%16.2%4.4%4.4%3.7%0.88%1.5%
Aug 202639%24.6%20.3%3.6%5.5%3.2%2.5%1.3%
Sep 202640.3%24.8%20.1%4.6%4.6%3%1.4%1.2%

How has the Home Lab Store and Linen House comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Linen House took it in December 2025, Home Lab Store took it in January 2026, Linen House took it in April 2026, Home Lab Store took it in May 2026, Linen House took it in June 2026, Home Lab Store took it in August 2026.
  • Across the 12 months ending September 2026, Home Lab Store’s share of searches among bed linen retailers in New Zealand moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 880 to 720.
  • Across the 12 months ending September 2026, Linen House’s share of searches among bed linen retailers in New Zealand moved from 0.92% to 1.2%, and its estimated monthly branded searches moved from 550 to 630.

How did search popularity change for New Zealand bed linen retailers in September 2026?

2 changes

  1. In September 2026, Home Lab Store lost share of searches among bed linen retailers in New Zealand, from 2.5% to 1.4%.

  2. Estimated monthly branded searches for Linen House in New Zealand rose 14.5% over 12 measured months, from 550 to 630 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Home Lab Store’s and Linen House’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Home Lab Store

1 branded search term

  • home lab store

Linen House

7 branded search terms

  • linen house
  • linen house outlets
  • linen house sheets
  • linen house towels
  • linenhouse
  • linenhouse sheets
  • linenhouse towels

How the Brand Demand Index is measured

Other head-to-heads among bed linen retailers

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