How popular isSheridan?
In September 2026, people searched for Sheridan by name about 1,560 times in New Zealand, a 23.5% decrease from the previous year. These searches made up 3% of all New Zealand bed linen retailer searches, placing Sheridan sixth out of eight retailers. When we asked both ChatGPT and Google AI Overviews about bed linen retailers, Sheridan did not appear in any of the answers.
Sheridan is the sixth most searched of 8 competitors and not listed in any AI answer.
Bed Bath & TableShare of searches 40.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Wallace CottonShare of searches 24.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
CittàShare of searches 20.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Foxtrot HomeShare of searches 4.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd- SheridanShare of searches 3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top bed linen retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sheridan did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wallace Cotton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Città3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Foxtrot Home3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MM Linen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Home Lab Store2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bed Bath & Table1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Linen House0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bed linen retailers
5 answers
Asked ChatGPT
“Which bed linen brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bed linen brands in New Zealand?”
Asked ChatGPT
“What's the best bed linen brand in New Zealand for a comfortable bed?”
Searched Google, AI Overview
“bed sheets nz”
Searched Google, AI Overview
“bed linen nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which bed linen retailers compete with Sheridan?
Share of searches by month for Bed Bath & Table, Wallace Cotton, Città, Foxtrot Home, MM Linen, Sheridan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bed Bath & Table | Wallace Cotton | Città | Foxtrot Home | MM Linen | Sheridan | Home Lab Store | Linen House |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 26.1% | 18.1% | 4% | 4% | 3.4% | 1.5% | 0.92% |
| Nov 2025 | 45.8% | 24.1% | 16.2% | 4.5% | 3.6% | 2.7% | 2% | 1.2% |
| Dec 2025 | 47.2% | 24.5% | 17.7% | 2.4% | 3.1% | 2.9% | 0.92% | 1.2% |
| Jan 2026 | 36.9% | 28.5% | 19.4% | 4.3% | 4.3% | 3.5% | 1.6% | 1.5% |
| Feb 2026 | 37.2% | 28.7% | 19.8% | 4.2% | 4.2% | 3.4% | 1.3% | 1.2% |
| Mar 2026 | 44.5% | 23% | 18.8% | 4.2% | 4.2% | 2.8% | 1.3% | 1.2% |
| Apr 2026 | 44.6% | 23.1% | 18.9% | 4.3% | 4.3% | 2.9% | 0.85% | 1.2% |
| May 2026 | 41.8% | 26.7% | 18% | 4.1% | 4.1% | 3.1% | 1.2% | 1.1% |
| Jun 2026 | 43.1% | 22.8% | 18.3% | 6.3% | 4.2% | 3% | 1% | 1.2% |
| Jul 2026 | 45.2% | 23.8% | 16.2% | 4.4% | 4.4% | 3.7% | 0.88% | 1.5% |
| Aug 2026 | 39% | 24.6% | 20.3% | 3.6% | 5.5% | 3.2% | 2.5% | 1.3% |
| Sep 2026 | 40.3% | 24.8% | 20.1% | 4.6% | 4.6% | 3% | 1.4% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.3% | 21.1K | +2.5% | +1.3 points | |
| 2, held 2nd | 24.8% | 12.9K | -0.15% | +0.2 points | |
| 3, held 3rd | 20.1% | 10.5K | -1.7% | -0.2 points | |
| 4, moved from 5th to 4th | 4.6% | 2.4K | +26.3% | +1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.6% | 2.4K | -17.2% | -0.9 pointsmoved from 4th to 5th | |
| 6, held 6th | 3% | 1.5K | -7.8% | -0.2 points | |
| 7, held 7th | 1.4% | 720 | -44.6% | -1.1 points | |
| 8, held 8th | 1.2% | 630 | -6% | -0.1 points |
40.3%
Held 1st. 21.1K estimated branded searches, +2.5% vs prior month. Share +1.3 points.
24.8%
Held 2nd. 12.9K estimated branded searches, -0.15% vs prior month. Share +0.2 points.
3.
Città20.1%
Held 3rd. 10.5K estimated branded searches, -1.7% vs prior month. Share -0.2 points.
4.6%
Moved from 5th to 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +1 points.
5.MM Linen
4.6%
Moved from 4th to 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.9 points.
6.Sheridan
3%
Held 6th. 1.5K estimated branded searches, -7.8% vs prior month. Share -0.2 points.
1.4%
Held 7th. 720 estimated branded searches, -44.6% vs prior month. Share -1.1 points.
1.2%
Held 8th. 630 estimated branded searches, -6% vs prior month. Share -0.1 points.
Compare popularity between Sheridan and its closest rivals
Every comparison with Sheridan
16 comparisons
- Città vs Sheridan
- MM Linen vs Sheridan
- Bed Bath & Beyond vs Sheridan
- Bed Bath & Table vs Sheridan
- Bianca Lorenne vs Sheridan
- Foxtrot Home vs Sheridan
- Sheridan vs Spotlight
- Sheridan vs Wallace Cotton
- Dimples vs Sheridan
- Sheet Society vs Sheridan
- Babu vs Sheridan
- Nature Baby vs Sheridan
- Home Lab Store vs Sheridan
- Linen House vs Sheridan
- Boori vs Sheridan
- Bubba Blue vs Sheridan
How has branded search demand for Sheridan changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sheridan in New Zealand fell from 2K to 1.6K.
- Across the 12 months ending September 2026, Sheridan’s share of searches among bed linen retailers in New Zealand held steady, from 3.4% to 3%.
How did search popularity change for New Zealand bed linen retailers in September 2026?
6 changes
In September 2026, Foxtrot Home overtook MM Linen to rank 4th among bed linen retailers in New Zealand, with 4.6% of the searches.
In September 2026, Bed Bath & Table gained share of searches among bed linen retailers in New Zealand, from 39% to 40.3%.
In September 2026, Home Lab Store lost share of searches among bed linen retailers in New Zealand, from 2.5% to 1.4%.
In September 2026, MM Linen lost share of searches among bed linen retailers in New Zealand, from 5.5% to 4.6%.
Wallace Cotton’s share of searches among bed linen retailers in New Zealand has gained ground for 3 months in a row, from 22.8% to 24.8% in September 2026.
Estimated monthly branded searches for Linen House in New Zealand rose 14.5% over 12 measured months, from 550 to 630 in September 2026.
How are Sheridan’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Sheridan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sheridan
- sheridan bed linen
- sheridan duvet
- sheridan duvet cover
- sheridan institute
- sheridan sheets
- sheridan towels
Do you work for Sheridan? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Sheridan compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Linen and manchester stores | 7th of 7 | 0.32% | Show ranking |
| Bed linen retailers | 6th of 8 | 3% | Shown above |
| Cot sheets brands | 4th of 9 | 4.7% | Show ranking |
Is Sheridan your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.