Cot sheets brands in New Zealand:Which are most popular?
In September 2026, Wallace Cotton was the most searched cot sheets brand in New Zealand, accounting for 64.8% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Sheet Society, Babu and Bubba Blue were mentioned most often, in three of the five answers. Babu was recommended most often, coming first in three out of five responses.
Wallace CottonShare of searches 64.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Sheet SocietyShare of searches 14.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
DimplesShare of searches 5.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th- SheridanShare of searches 4.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BabuShare of searches 4.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top cot sheets brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Sheet Society, Babu and Bubba Blue were mentioned most often, in three of the five answers. Babu was recommended most often, coming first in three out of five answers. Sheet Society was second, and Wallace Cotton was third. Sheridan, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Babu1st
- Sheet Society2nd
- Wallace Cotton3rd
- Dimples4th
Nature Baby5th
Bubba Blue6th
Boori7th- Sheridan–
- Leander–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sheet Society3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Babu3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bubba Blue3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wallace Cotton2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dimples2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nature Baby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Boori1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cot sheets brands
5 answers
Asked ChatGPT
“Which cot sheets brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cot sheets brands in New Zealand?”
Asked ChatGPT
“What's the best cot sheets brand in New Zealand for a baby cot?”
Searched Google, AI Overview
“cot sheets nz”
Searched Google, AI Overview
“fitted cot sheets”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which cot sheets brands do people search for most?
This chart shows how often people search Google for each cot sheets brand by name. Each line represents a brand's share of searches for all nine cot sheets brands we track, month by month, from searches in New Zealand.
Share of searches by month for Wallace Cotton, Sheet Society, Dimples, Sheridan, Babu, Nature Baby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wallace Cotton | Sheet Society | Dimples | Sheridan | Babu | Nature Baby | Boori | Bubba Blue | Leander |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.3% | 15.3% | 5.5% | 5.7% | 4.2% | 2.5% | 1.1% | 0.3% | 0.04% |
| Nov 2025 | 63.4% | 18.1% | 5.4% | 4.5% | 4.3% | 3.3% | 0.77% | 0.23% | 0.03% |
| Dec 2025 | 71.6% | 11.1% | 6.1% | 5% | 3.4% | 1.8% | 0.84% | 0.19% | 0.04% |
| Jan 2026 | 65.1% | 15.1% | 6.7% | 4.4% | 3.7% | 3.7% | 0.92% | 0.38% | 0.04% |
| Feb 2026 | 65.4% | 12.4% | 6.7% | 4.8% | 4.6% | 4.6% | 1% | 0.47% | 0.05% |
| Mar 2026 | 61.7% | 17.6% | 6.3% | 4.5% | 4.9% | 3.5% | 1% | 0.44% | 0.05% |
| Apr 2026 | 63.1% | 14.3% | 7.9% | 4.6% | 4.9% | 3.6% | 1.2% | 0.25% | 0.05% |
| May 2026 | 65.9% | 15.3% | 5.5% | 4.5% | 4.3% | 3.1% | 0.98% | 0.38% | 0.04% |
| Jun 2026 | 60.1% | 17% | 7.5% | 5% | 4.7% | 4.1% | 1.1% | 0.42% | 0.05% |
| Jul 2026 | 61.2% | 14% | 7.7% | 6.5% | 4.3% | 4.8% | 1% | 0.44% | 0.05% |
| Aug 2026 | 64.6% | 14.8% | 6.6% | 4.6% | 4.5% | 3% | 1.3% | 0.46% | 0.05% |
| Sep 2026 | 64.8% | 14.9% | 5.1% | 4.7% | 4.5% | 4.5% | 1.1% | 0.36% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.8% | 12.6K | -0.16% | +0.2 points | |
| 2, held 2nd | 14.9% | 2.9K | 0% | +0.1 points | |
| 3, held 3rd | 5.1% | 1K | -23.1% | -1.5 points | |
| 4, held 4th | 4.7% | 910 | 0% | 0 points | |
| 5, held 5th | 4.5% | 880 | 0% | 0 points | |
| 6, held 6th | 4.5% | 880 | +49.2% | +1.5 points | |
| 7, held 7th | 1.1% | 220 | -12% | -0.1 points | |
| 8, held 8th | 0.36% | 70 | -22.2% | -0.1 points | |
| 9, held 9th | 0% | 0 | -100% | -0.1 points |
64.8%
Held 1st. 12.6K estimated branded searches, -0.16% vs prior month. Share +0.2 points.
14.9%
Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Dimples5.1%
Held 3rd. 1K estimated branded searches, -23.1% vs prior month. Share -1.5 points.
4.Sheridan
4.7%
Held 4th. 910 estimated branded searches, 0% vs prior month. Share 0 points.
5.
Babu4.5%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
4.5%
Held 6th. 880 estimated branded searches, +49.2% vs prior month. Share +1.5 points.
7.
Boori1.1%
Held 7th. 220 estimated branded searches, -12% vs prior month. Share -0.1 points.
0.36%
Held 8th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.
9.Leander
0%
Held 9th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.
Which brand is most popular in search among cot sheets brands in New Zealand?
9 brands
In September 2026, Wallace Cotton was the most searched among cot sheets brands in New Zealand, with an estimated 12.6K branded searches, 64.8% of all searches for the nine we track. Sheet Society is in 2nd place, 49.9 percentage points behind at 14.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Wallace Cotton | 65.3% → 64.8% | 71.6%Dec 2025 | 60.1%Jun 2026 | 1st |
| Sheet Society | 15.3% → 14.9% | 18.1%Nov 2025 | 11.1%Dec 2025 | 2nd |
| Dimples | 5.5% → 5.1% | 7.9%Apr 2026 | 5.1%Sep 2026 | 4th → 3rd |
| Sheridan | 5.7% → 4.7% | 6.5%Jul 2026 | 4.4%Jan 2026 | 3rd → 4th |
| Babu | 4.2% → 4.5% | 4.9%Apr 2026 | 3.4%Dec 2025 | 5th |
| Nature Baby | 2.5% → 4.5% | 4.8%Jul 2026 | 1.8%Dec 2025 | 6th |
| Boori | 1.1% | 1.3%Aug 2026 | 0.77%Nov 2025 | 7th |
| Bubba Blue | 0.3% → 0.36% | 0.47%Feb 2026 | 0.19%Dec 2025 | 8th |
| Leander | 0.04% → 0% | 0.05%Feb 2026 | 0%Sep 2026 | 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, Sheridan’s share of searches among cot sheets brands in New Zealand decreased from 5.7% to 4.7%.
- Across the 12 months ending September 2026, Nature Baby’s share of searches among cot sheets brands in New Zealand increased from 2.5% to 4.5%.
- Across the 12 months ending September 2026, Wallace Cotton’s share of searches among cot sheets brands in New Zealand peaked at 71.6% in December 2025 and was lowest at 60.1% in June 2026.
- Across the 12 months ending September 2026, Sheet Society’s share of searches among cot sheets brands in New Zealand peaked at 18.1% in November 2025 and was lowest at 11.1% in December 2025.
- Across the 12 months ending September 2026, Dimples’ share of searches among cot sheets brands in New Zealand peaked at 7.9% in April 2026 and was lowest at 5.1% in September 2026.
- Across the 12 months ending September 2026, Sheridan’s share of searches among cot sheets brands in New Zealand peaked at 6.5% in July 2026 and was lowest at 4.4% in January 2026.
- Across the 12 months ending September 2026, Babu’s share of searches among cot sheets brands in New Zealand peaked at 4.9% in April 2026 and was lowest at 3.4% in December 2025.
- Across the 12 months ending September 2026, Nature Baby’s share of searches among cot sheets brands in New Zealand peaked at 4.8% in July 2026 and was lowest at 1.8% in December 2025.
- Across the 12 months ending September 2026, Dimples rose from 4th to 3rd among cot sheets brands in New Zealand.
- Across the 12 months ending September 2026, Sheridan fell from 3rd to 4th among cot sheets brands in New Zealand.
- Across the 12 months ending September 2026, Wallace Cotton, Sheet Society, Babu, Boori, Bubba Blue and Leander held steady: their share of searches among cot sheets brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand cot sheets brands in September 2026?
8 changes
In September 2026, Nature Baby gained share of searches among cot sheets brands in New Zealand, from 3% to 4.5%.
In September 2026, Dimples lost share of searches among cot sheets brands in New Zealand, from 6.6% to 5.1%.
Wallace Cotton’s share of searches among cot sheets brands in New Zealand has gained ground for 3 months in a row, from 60.1% to 64.8% in September 2026.
Estimated monthly branded searches for Leander in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
Estimated monthly branded searches for Sheridan in New Zealand fell 32.6% over 12 measured months, from 1.4K to 910 in September 2026.
Estimated monthly branded searches for Sheet Society in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for Babu in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.
Estimated monthly branded searches for Boori in New Zealand fell 12% over 12 measured months, from 250 to 220 in September 2026.
Compare popularity between leading brands
- Wallace Cotton vs Sheet Society: compare popularity
- Wallace Cotton vs Dimples: compare popularity
- Wallace Cotton vs Sheridan: compare popularity
- Wallace Cotton vs Babu: compare popularity
- Sheet Society vs Dimples: compare popularity
- Sheet Society vs Sheridan: compare popularity
- Sheet Society vs Babu: compare popularity
- Dimples vs Sheridan: compare popularity
- Dimples vs Babu: compare popularity
- Sheridan vs Babu: compare popularity
- Compare any of these brands
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