Babu vs Dimples:Which is more popular?
In September 2026, Dimples had more branded searches than Babu among cot sheets brands in New Zealand. Dimples had about 1,000 branded searches, while Babu had 880. Dimples made up 5.1% of all cot sheets brand searches we track, and Babu accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about cot sheets brands, Babu appeared in three of the five answers and Dimples in two. Babu was mentioned before Dimples in three out of four answers that named either.
Who do people search for more?
Dimples, about 14% more searches than Babu
Who does AI mention more?
Babu, mentioned in 3 of 5 answers, Dimples in 2
Who does AI recommend more?
Babu, named ahead of Dimples in 3 of 4 answers
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Top cot sheets brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Babu was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dimples was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Babu was listed before Dimples in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Babu1st
Sheet Society2nd
Wallace Cotton3rd- Dimples4th
Nature Baby5th
Bubba Blue6th
Boori7th- Sheridan–
- Leander–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sheet Society3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Babu3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bubba Blue3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wallace Cotton2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dimples2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nature Baby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Boori1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cot sheets brands
5 answers
Asked ChatGPT
“Which cot sheets brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cot sheets brands in New Zealand?”
Asked ChatGPT
“What's the best cot sheets brand in New Zealand for a baby cot?”
Searched Google, AI Overview
“cot sheets nz”
Searched Google, AI Overview
“fitted cot sheets”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Babu or Dimples more popular in search?
This chart shows how often people search Google for Babu and Dimples by name. Each line represents a brand's share of searches for all nine cot sheets brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dimples, Babu. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wallace Cotton | Sheet Society | Dimples | Sheridan | Babu | Nature Baby | Boori | Bubba Blue | Leander |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.3% | 15.3% | 5.5% | 5.7% | 4.2% | 2.5% | 1.1% | 0.3% | 0.04% |
| Nov 2025 | 63.4% | 18.1% | 5.4% | 4.5% | 4.3% | 3.3% | 0.77% | 0.23% | 0.03% |
| Dec 2025 | 71.6% | 11.1% | 6.1% | 5% | 3.4% | 1.8% | 0.84% | 0.19% | 0.04% |
| Jan 2026 | 65.1% | 15.1% | 6.7% | 4.4% | 3.7% | 3.7% | 0.92% | 0.38% | 0.04% |
| Feb 2026 | 65.4% | 12.4% | 6.7% | 4.8% | 4.6% | 4.6% | 1% | 0.47% | 0.05% |
| Mar 2026 | 61.7% | 17.6% | 6.3% | 4.5% | 4.9% | 3.5% | 1% | 0.44% | 0.05% |
| Apr 2026 | 63.1% | 14.3% | 7.9% | 4.6% | 4.9% | 3.6% | 1.2% | 0.25% | 0.05% |
| May 2026 | 65.9% | 15.3% | 5.5% | 4.5% | 4.3% | 3.1% | 0.98% | 0.38% | 0.04% |
| Jun 2026 | 60.1% | 17% | 7.5% | 5% | 4.7% | 4.1% | 1.1% | 0.42% | 0.05% |
| Jul 2026 | 61.2% | 14% | 7.7% | 6.5% | 4.3% | 4.8% | 1% | 0.44% | 0.05% |
| Aug 2026 | 64.6% | 14.8% | 6.6% | 4.6% | 4.5% | 3% | 1.3% | 0.46% | 0.05% |
| Sep 2026 | 64.8% | 14.9% | 5.1% | 4.7% | 4.5% | 4.5% | 1.1% | 0.36% | 0% |
How has the Babu and Dimples comparison changed over the last 12 months?
3 findings
- Dimples was ahead of Babu in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Babu’s share of searches among cot sheets brands in New Zealand moved from 4.2% to 4.5%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 12 months ending September 2026, Dimples’ share of searches among cot sheets brands in New Zealand moved from 5.5% to 5.1%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for New Zealand cot sheets brands in September 2026?
2 changes
In September 2026, Dimples lost share of searches among cot sheets brands in New Zealand, from 6.6% to 5.1%.
Estimated monthly branded searches for Babu in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Babu’s and Dimples’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cot sheets brands
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