How popular isBabu?
In September 2026, people searched for Babu by name about 880 times in New Zealand, a 12% decrease from the previous year. These searches made up 4.5% of all New Zealand cot sheets brand searches, placing Babu fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about cot sheets brands, Babu appeared in three of the five answers and was the most recommended of the nine.
Babu is the fifth most searched of 9 competitors and the most recommended in AI answers.
Wallace CottonShare of searches 64.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Sheet SocietyShare of searches 14.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
DimplesShare of searches 5.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th- SheridanShare of searches 4.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BabuShare of searches 4.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Follow Babu and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cot sheets brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Babu was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Babu is the most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Babu1st
- Sheet Society2nd
- Wallace Cotton3rd
- Dimples4th
Nature Baby5th
Bubba Blue6th
Boori7th- Sheridan–
- Leander–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sheet Society3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Babu3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bubba Blue3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wallace Cotton2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dimples2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nature Baby2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Boori1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cot sheets brands
5 answers
Asked ChatGPT
“Which cot sheets brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cot sheets brands in New Zealand?”
Asked ChatGPT
“What's the best cot sheets brand in New Zealand for a baby cot?”
Searched Google, AI Overview
“cot sheets nz”
Searched Google, AI Overview
“fitted cot sheets”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which cot sheets brands compete with Babu?
Share of searches by month for Wallace Cotton, Sheet Society, Dimples, Sheridan, Babu, Nature Baby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wallace Cotton | Sheet Society | Dimples | Sheridan | Babu | Nature Baby | Boori | Bubba Blue | Leander |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.3% | 15.3% | 5.5% | 5.7% | 4.2% | 2.5% | 1.1% | 0.3% | 0.04% |
| Nov 2025 | 63.4% | 18.1% | 5.4% | 4.5% | 4.3% | 3.3% | 0.77% | 0.23% | 0.03% |
| Dec 2025 | 71.6% | 11.1% | 6.1% | 5% | 3.4% | 1.8% | 0.84% | 0.19% | 0.04% |
| Jan 2026 | 65.1% | 15.1% | 6.7% | 4.4% | 3.7% | 3.7% | 0.92% | 0.38% | 0.04% |
| Feb 2026 | 65.4% | 12.4% | 6.7% | 4.8% | 4.6% | 4.6% | 1% | 0.47% | 0.05% |
| Mar 2026 | 61.7% | 17.6% | 6.3% | 4.5% | 4.9% | 3.5% | 1% | 0.44% | 0.05% |
| Apr 2026 | 63.1% | 14.3% | 7.9% | 4.6% | 4.9% | 3.6% | 1.2% | 0.25% | 0.05% |
| May 2026 | 65.9% | 15.3% | 5.5% | 4.5% | 4.3% | 3.1% | 0.98% | 0.38% | 0.04% |
| Jun 2026 | 60.1% | 17% | 7.5% | 5% | 4.7% | 4.1% | 1.1% | 0.42% | 0.05% |
| Jul 2026 | 61.2% | 14% | 7.7% | 6.5% | 4.3% | 4.8% | 1% | 0.44% | 0.05% |
| Aug 2026 | 64.6% | 14.8% | 6.6% | 4.6% | 4.5% | 3% | 1.3% | 0.46% | 0.05% |
| Sep 2026 | 64.8% | 14.9% | 5.1% | 4.7% | 4.5% | 4.5% | 1.1% | 0.36% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.8% | 12.6K | -0.16% | +0.2 points | |
| 2, held 2nd | 14.9% | 2.9K | 0% | +0.1 points | |
| 3, held 3rd | 5.1% | 1K | -23.1% | -1.5 points | |
| 4, held 4th | 4.7% | 910 | 0% | 0 points | |
| 5, held 5th | 4.5% | 880 | 0% | 0 points | |
| 6, held 6th | 4.5% | 880 | +49.2% | +1.5 points | |
| 7, held 7th | 1.1% | 220 | -12% | -0.1 points | |
| 8, held 8th | 0.36% | 70 | -22.2% | -0.1 points | |
| 9, held 9th | 0% | 0 | -100% | -0.1 points |
64.8%
Held 1st. 12.6K estimated branded searches, -0.16% vs prior month. Share +0.2 points.
14.9%
Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Dimples5.1%
Held 3rd. 1K estimated branded searches, -23.1% vs prior month. Share -1.5 points.
4.Sheridan
4.7%
Held 4th. 910 estimated branded searches, 0% vs prior month. Share 0 points.
5.
Babu4.5%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
4.5%
Held 6th. 880 estimated branded searches, +49.2% vs prior month. Share +1.5 points.
7.
Boori1.1%
Held 7th. 220 estimated branded searches, -12% vs prior month. Share -0.1 points.
0.36%
Held 8th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.
9.Leander
0%
Held 9th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.
Compare popularity between Babu and its closest rivals
Every comparison with Babu
12 comparisons
How has branded search demand for Babu changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Babu in New Zealand fell from 1K to 880.
- Across the 12 months ending September 2026, Babu’s share of searches among cot sheets brands in New Zealand peaked at 4.9% in April 2026 and was lowest at 3.4% in December 2025.
How did search popularity change for New Zealand cot sheets brands in September 2026?
6 changes
In September 2026, Nature Baby gained share of searches among cot sheets brands in New Zealand, from 3% to 4.5%.
In September 2026, Dimples lost share of searches among cot sheets brands in New Zealand, from 6.6% to 5.1%.
Wallace Cotton’s share of searches among cot sheets brands in New Zealand has gained ground for 3 months in a row, from 60.1% to 64.8% in September 2026.
Estimated monthly branded searches for Leander in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
Estimated monthly branded searches for Sheridan in New Zealand fell 32.6% over 12 measured months, from 1.4K to 910 in September 2026.
Estimated monthly branded searches for Sheet Society in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are Babu’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Babu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- babu
Do you work for Babu? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Babu compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cot sheets brands | 5th of 9 | 4.5% | Shown above |
| Baby sleepwear brands | 5th of 8 | 7.6% | Show ranking |
Is Babu your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.