Brandwave

Baby sleepwear brands in New Zealand:Which brands are most popular in search?

In August 2026, Love to Dream was the most searched among baby sleepwear brands in New Zealand, with an estimated 5.6K branded searches and 49.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Love to Dream49.8%
  2. Woolbabe23.2%
  3. ergoPouch22.7%
  4. Halo3.6%
  5. Mokopuna0.71%

Follow baby sleepwear brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the baby sleeping bag and swaddle brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among baby sleepwear brands in New Zealand, by month

Share of Search by month for Love to Dream, Woolbabe, ergoPouch, Halo. The figures are in the table below the chart.

View monthly share of search table
MonthLove to DreamWoolbabeergoPouchHaloMokopuna
Oct 202548.2%26.8%21.7%2.4%0.89%
Nov 202551.6%27%18.8%1.8%0.8%
Dec 202554%24.2%18.1%2.8%0.81%
Jan 202650.9%24%21.6%2.5%1%
Feb 202646.7%26.9%21.6%3.7%1.1%
Mar 202639.6%32.2%23.3%3.9%1.1%
Apr 202639.8%31.1%24.4%3.4%1.2%
May 202640.8%34.4%20.4%3.4%1%
Jun 202652.6%21.4%19.5%5.7%0.8%
Jul 202654.3%22.1%17.7%5.1%0.83%
Aug 202649.8%23.2%22.7%3.6%0.71%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Love to Dream

    49.8%

    held 1st · 5.6K estimated branded searches · -22.3% vs prior month · -4.5 points

  2. 2.Woolbabe

    23.2%

    held 2nd · 2.6K estimated branded searches · -10.9% vs prior month · +1.1 points

  3. 3.ergoPouch

    22.7%

    held 3rd · 2.5K estimated branded searches · +9% vs prior month · +5 points

  4. 4.Halo

    3.6%

    held 4th · 400 estimated branded searches · -40.3% vs prior month · -1.5 points

  5. 5.Mokopuna

    0.71%

    held 5th · 80 estimated branded searches · -27.3% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among baby sleepwear brands in New Zealand?

In August 2026, Love to Dream was the most searched among baby sleepwear brands in New Zealand, with an estimated 5.6K branded searches and 49.8% estimated Share of Search within this set. Woolbabe is in 2nd place, 26.5 percentage points behind at 23.2% Share of Search.

New Zealand baby sleepwear brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Love to Dream48.2% → 49.8%54.3%Jul 202639.6%Mar 20261st
Woolbabe26.8% → 23.2%34.4%May 202621.4%Jun 20262nd
ergoPouch21.7% → 22.7%24.4%Apr 202617.7%Jul 20263rd
Halo2.4% → 3.6%5.7%Jun 20261.8%Nov 20254th
Mokopuna0.89% → 0.71%1.2%Apr 20260.71%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Love to Dream’s estimated Share of Search among baby sleepwear brands in New Zealand increased from 48.2% to 49.8%.
  • Across the 11 months ending August 2026, Woolbabe’s estimated Share of Search among baby sleepwear brands in New Zealand decreased from 26.8% to 23.2%.
  • Across the 11 months ending August 2026, ergoPouch’s estimated Share of Search among baby sleepwear brands in New Zealand increased from 21.7% to 22.7%.
  • Across the 11 months ending August 2026, Halo’s estimated Share of Search among baby sleepwear brands in New Zealand increased from 2.4% to 3.6%.
  • Across the 11 months ending August 2026, Love to Dream’s estimated Share of Search among baby sleepwear brands in New Zealand peaked at 54.3% in July 2026 and was lowest at 39.6% in March 2026.
  • Across the 11 months ending August 2026, Woolbabe’s estimated Share of Search among baby sleepwear brands in New Zealand peaked at 34.4% in May 2026 and was lowest at 21.4% in June 2026.
  • Across the 11 months ending August 2026, ergoPouch’s estimated Share of Search among baby sleepwear brands in New Zealand peaked at 24.4% in April 2026 and was lowest at 17.7% in July 2026.
  • Across the 11 months ending August 2026, Halo’s estimated Share of Search among baby sleepwear brands in New Zealand peaked at 5.7% in June 2026 and was lowest at 1.8% in November 2025.
  • Across the 11 months ending August 2026, Mokopuna held steady: its estimated Share of Search among baby sleepwear brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand baby sleepwear brands in August 2026?

  1. In August 2026, ergoPouch gained estimated Share of Search among baby sleepwear brands in New Zealand, from 17.7% to 22.7%.

  2. In August 2026, Woolbabe gained estimated Share of Search among baby sleepwear brands in New Zealand, from 22.1% to 23.2%.

  3. In August 2026, Love to Dream lost estimated Share of Search among baby sleepwear brands in New Zealand, from 54.3% to 49.8%.

  4. In August 2026, Halo lost estimated Share of Search among baby sleepwear brands in New Zealand, from 5.1% to 3.6%.

  5. Estimated monthly branded searches for Mokopuna in New Zealand fell 11.1% over 11 measured months, from 90 to 80 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record