Brandwave

ergoPouch vs Love to Dream:Which is more popular by branded search in New Zealand?

In August 2026, Love to Dream had more branded searches than ergoPouch among baby sleepwear brands in New Zealand. Love to Dream was estimated to have 5.6K branded searches compared to ergoPouch’s 2.5K, and held a 49.8% Share of Search versus ergoPouch’s 22.7%.

Share of Search among baby sleepwear brands in New Zealand in August 2026Which is more popular in search, ergoPouch or Love to Dream?
ergoPouch22.7%2.5K searches
vs
Love to Dream49.8%5.6K searches
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Which is more popular in search, ergoPouch or Love to Dream?

Compare the baby sleeping bag and swaddle brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ergoPouch and Love to Dream among baby sleepwear brands in New Zealand, by month

Share of Search by month for Love to Dream, ergoPouch. The figures are in the table below the chart.

View monthly share of search table
MonthLove to DreamWoolbabeergoPouchHaloMokopuna
Oct 202548.2%26.8%21.7%2.4%0.89%
Nov 202551.6%27%18.8%1.8%0.8%
Dec 202554%24.2%18.1%2.8%0.81%
Jan 202650.9%24%21.6%2.5%1%
Feb 202646.7%26.9%21.6%3.7%1.1%
Mar 202639.6%32.2%23.3%3.9%1.1%
Apr 202639.8%31.1%24.4%3.4%1.2%
May 202640.8%34.4%20.4%3.4%1%
Jun 202652.6%21.4%19.5%5.7%0.8%
Jul 202654.3%22.1%17.7%5.1%0.83%
Aug 202649.8%23.2%22.7%3.6%0.71%
Sep 2026—————

How has the ergoPouch and Love to Dream comparison changed over the last 12 months?

How did search popularity change for New Zealand baby sleepwear brands in August 2026?

  1. In August 2026, ergoPouch gained estimated Share of Search among baby sleepwear brands in New Zealand, from 17.7% to 22.7%.

  2. In August 2026, Love to Dream lost estimated Share of Search among baby sleepwear brands in New Zealand, from 54.3% to 49.8%.

How each brand is measured

Brandwave collects information about searches that people make online using ergoPouch’s and Love to Dream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ergoPouch

18 branded search terms

  • cocoon ergopouch
  • ergo pouch
  • ergopouch
  • ergopouch 0 2 tog
  • ergopouch 1 tog
  • ergopouch 2 5
  • ergopouch 2 5 tog
  • ergopouch 3 5 tog
  • ergopouch cocoon swaddle
  • ergopouch com au
  • ergopouch near me
  • ergopouch nz
  • ergopouch sleep sack
  • ergopouch sleep suit
  • ergopouch sleeping bag
  • ergopouch swaddle
  • ergopouch tog
  • ergopouch tuck sheet

Love to Dream

24 branded search terms

  • love to dream
  • love to dream 1 5 tog
  • love to dream 2 5 tog
  • love to dream near me
  • love to dream nz
  • love to dream size
  • love to dream size chart
  • love to dream sleep sacks
  • love to dream sleep suit
  • love to dream sleeping bag
  • love to dream swaddle
  • love to dream swaddle medium
  • love to dream swaddle new born
  • love to dream swaddle size
  • love to dream swaddle up
  • love to dream swaddle up transition bag
  • love to dream tog
  • love to dream tog chart
  • love to dream transition
  • love to dream transition swaddle
  • lovetodream
  • lovetodream nz
  • lovetodream sleep suit
  • lovetodream swaddle

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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