How popular isLove to Dream in search?
In August 2026, there were an estimated 5.6K branded searches for Love to Dream in New Zealand which is up 14.3% over the last 11 months. Love to Dream holds 49.8% estimated Share of Search among New Zealand baby sleepwear brands and is ranked 1st of 5 competitors for search popularity.
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Which baby sleepwear brands compete with Love to Dream?
Share of Search by month for Love to Dream, Woolbabe, ergoPouch, Halo. The figures are in the table below the chart.
View monthly share of search table
| Month | Love to Dream | Woolbabe | ergoPouch | Halo | Mokopuna |
|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 26.8% | 21.7% | 2.4% | 0.89% |
| Nov 2025 | 51.6% | 27% | 18.8% | 1.8% | 0.8% |
| Dec 2025 | 54% | 24.2% | 18.1% | 2.8% | 0.81% |
| Jan 2026 | 50.9% | 24% | 21.6% | 2.5% | 1% |
| Feb 2026 | 46.7% | 26.9% | 21.6% | 3.7% | 1.1% |
| Mar 2026 | 39.6% | 32.2% | 23.3% | 3.9% | 1.1% |
| Apr 2026 | 39.8% | 31.1% | 24.4% | 3.4% | 1.2% |
| May 2026 | 40.8% | 34.4% | 20.4% | 3.4% | 1% |
| Jun 2026 | 52.6% | 21.4% | 19.5% | 5.7% | 0.8% |
| Jul 2026 | 54.3% | 22.1% | 17.7% | 5.1% | 0.83% |
| Aug 2026 | 49.8% | 23.2% | 22.7% | 3.6% | 0.71% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.8% | 5.6K | -22.3% | -4.5 points | |
| 2, held 2nd | 23.2% | 2.6K | -10.9% | +1.1 points | |
| 3, held 3rd | 22.7% | 2.5K | +9% | +5 points | |
| 4, held 4th | 3.6% | 400 | -40.3% | -1.5 points | |
| 5, held 5th | 0.71% | 80 | -27.3% | -0.1 points |
49.8%
held 1st · 5.6K estimated branded searches · -22.3% vs prior month · -4.5 points
2.
Woolbabe23.2%
held 2nd · 2.6K estimated branded searches · -10.9% vs prior month · +1.1 points
22.7%
held 3rd · 2.5K estimated branded searches · +9% vs prior month · +5 points
4.
Halo3.6%
held 4th · 400 estimated branded searches · -40.3% vs prior month · -1.5 points
5.
Mokopuna0.71%
held 5th · 80 estimated branded searches · -27.3% vs prior month · -0.1 points
Compare search popularity between Love to Dream and its closest rivals
How has branded search demand for Love to Dream changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Love to Dream in New Zealand rose from 4.9K to 5.6K.
- Across the 11 months ending August 2026, Love to Dream’s estimated Share of Search among baby sleepwear brands in New Zealand increased from 48.2% to 49.8%.
- Across the 11 months ending August 2026, Love to Dream’s estimated Share of Search among baby sleepwear brands in New Zealand peaked at 54.3% in July 2026 and was lowest at 39.6% in March 2026.
How did search popularity change for New Zealand baby sleepwear brands in August 2026?
5 changes
In August 2026, ergoPouch gained estimated Share of Search among baby sleepwear brands in New Zealand, from 17.7% to 22.7%.
In August 2026, Woolbabe gained estimated Share of Search among baby sleepwear brands in New Zealand, from 22.1% to 23.2%.
In August 2026, Love to Dream lost estimated Share of Search among baby sleepwear brands in New Zealand, from 54.3% to 49.8%.
In August 2026, Halo lost estimated Share of Search among baby sleepwear brands in New Zealand, from 5.1% to 3.6%.
Estimated monthly branded searches for Mokopuna in New Zealand fell 11.1% over 11 measured months, from 90 to 80 in August 2026.
How is Love to Dream measured?
Brandwave collects information about searches that people make online using Love to Dream’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
24 branded search terms
- love to dream
- love to dream 1 5 tog
- love to dream 2 5 tog
- love to dream near me
- love to dream nz
- love to dream size
- love to dream size chart
- love to dream sleep sacks
- love to dream sleep suit
- love to dream sleeping bag
- love to dream swaddle
- love to dream swaddle medium
- love to dream swaddle new born
- love to dream swaddle size
- love to dream swaddle up
- love to dream swaddle up transition bag
- love to dream tog
- love to dream tog chart
- love to dream transition
- love to dream transition swaddle
- lovetodream
- lovetodream nz
- lovetodream sleep suit
- lovetodream swaddle
Do you work for Love to Dream? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Love to Dream your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.