Brandwave

How popular isMokopuna in search?

In August 2026, there were an estimated 80 branded searches for Mokopuna in New Zealand which is down 11.1% over the last 11 months. Mokopuna holds 0.71% estimated Share of Search among New Zealand baby sleepwear brands and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Love to Dream49.8%
  2. Woolbabe23.2%
  3. ergoPouch22.7%
  4. Halo3.6%
  5. Mokopuna0.71%
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Which baby sleepwear brands compete with Mokopuna?

Mokopuna against baby sleepwear brands in New Zealand, by month

Share of Search by month for Love to Dream, Woolbabe, ergoPouch, Halo, Mokopuna. The figures are in the table below the chart.

View monthly share of search table
MonthLove to DreamWoolbabeergoPouchHaloMokopuna
Oct 202548.2%26.8%21.7%2.4%0.89%
Nov 202551.6%27%18.8%1.8%0.8%
Dec 202554%24.2%18.1%2.8%0.81%
Jan 202650.9%24%21.6%2.5%1%
Feb 202646.7%26.9%21.6%3.7%1.1%
Mar 202639.6%32.2%23.3%3.9%1.1%
Apr 202639.8%31.1%24.4%3.4%1.2%
May 202640.8%34.4%20.4%3.4%1%
Jun 202652.6%21.4%19.5%5.7%0.8%
Jul 202654.3%22.1%17.7%5.1%0.83%
Aug 202649.8%23.2%22.7%3.6%0.71%
Sep 2026—————

  1. 1.Love to Dream

    49.8%

    held 1st · 5.6K estimated branded searches · -22.3% vs prior month · -4.5 points

  2. 2.Woolbabe

    23.2%

    held 2nd · 2.6K estimated branded searches · -10.9% vs prior month · +1.1 points

  3. 3.ergoPouch

    22.7%

    held 3rd · 2.5K estimated branded searches · +9% vs prior month · +5 points

  4. 4.Halo

    3.6%

    held 4th · 400 estimated branded searches · -40.3% vs prior month · -1.5 points

  5. 5.Mokopuna

    0.71%

    held 5th · 80 estimated branded searches · -27.3% vs prior month · -0.1 points

Compare search popularity between Mokopuna and its closest rivals

How has branded search demand for Mokopuna changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mokopuna in New Zealand fell from 90 to 80.
  • Across the 11 months ending August 2026, Mokopuna’s estimated Share of Search among baby sleepwear brands in New Zealand held steady, from 0.89% to 0.71%.

How did search popularity change for New Zealand baby sleepwear brands in August 2026?

  1. In August 2026, ergoPouch gained estimated Share of Search among baby sleepwear brands in New Zealand, from 17.7% to 22.7%.

  2. In August 2026, Woolbabe gained estimated Share of Search among baby sleepwear brands in New Zealand, from 22.1% to 23.2%.

  3. In August 2026, Love to Dream lost estimated Share of Search among baby sleepwear brands in New Zealand, from 54.3% to 49.8%.

  4. In August 2026, Halo lost estimated Share of Search among baby sleepwear brands in New Zealand, from 5.1% to 3.6%.

  5. Estimated monthly branded searches for Mokopuna in New Zealand fell 11.1% over 11 measured months, from 90 to 80 in August 2026.

How is Mokopuna measured?

Brandwave collects information about searches that people make online using Mokopuna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • mokopuna merino
  • mokopuna sleeping bag
  • mokopuna swaddle

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How the Brand Demand Index is measured

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