How popular isWoolbabe in search?
In August 2026, there were an estimated 2.6K branded searches for Woolbabe in New Zealand which held steady over the last 11 months. Woolbabe holds 23.2% estimated Share of Search among New Zealand baby sleepwear brands and is ranked 2nd of 5 competitors for search popularity.
Love to Dream49.8%
Woolbabe23.2%
ergoPouch22.7%
Halo3.6%
Mokopuna0.71%
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Which baby sleepwear brands compete with Woolbabe?
Share of Search by month for Love to Dream, Woolbabe, ergoPouch, Halo. The figures are in the table below the chart.
View monthly share of search table
| Month | Love to Dream | Woolbabe | ergoPouch | Halo | Mokopuna |
|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 26.8% | 21.7% | 2.4% | 0.89% |
| Nov 2025 | 51.6% | 27% | 18.8% | 1.8% | 0.8% |
| Dec 2025 | 54% | 24.2% | 18.1% | 2.8% | 0.81% |
| Jan 2026 | 50.9% | 24% | 21.6% | 2.5% | 1% |
| Feb 2026 | 46.7% | 26.9% | 21.6% | 3.7% | 1.1% |
| Mar 2026 | 39.6% | 32.2% | 23.3% | 3.9% | 1.1% |
| Apr 2026 | 39.8% | 31.1% | 24.4% | 3.4% | 1.2% |
| May 2026 | 40.8% | 34.4% | 20.4% | 3.4% | 1% |
| Jun 2026 | 52.6% | 21.4% | 19.5% | 5.7% | 0.8% |
| Jul 2026 | 54.3% | 22.1% | 17.7% | 5.1% | 0.83% |
| Aug 2026 | 49.8% | 23.2% | 22.7% | 3.6% | 0.71% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.8% | 5.6K | -22.3% | -4.5 points | |
| 2, held 2nd | 23.2% | 2.6K | -10.9% | +1.1 points | |
| 3, held 3rd | 22.7% | 2.5K | +9% | +5 points | |
| 4, held 4th | 3.6% | 400 | -40.3% | -1.5 points | |
| 5, held 5th | 0.71% | 80 | -27.3% | -0.1 points |
49.8%
held 1st · 5.6K estimated branded searches · -22.3% vs prior month · -4.5 points
2.
Woolbabe23.2%
held 2nd · 2.6K estimated branded searches · -10.9% vs prior month · +1.1 points
22.7%
held 3rd · 2.5K estimated branded searches · +9% vs prior month · +5 points
4.
Halo3.6%
held 4th · 400 estimated branded searches · -40.3% vs prior month · -1.5 points
5.
Mokopuna0.71%
held 5th · 80 estimated branded searches · -27.3% vs prior month · -0.1 points
Compare search popularity between Woolbabe and its closest rivals
How has branded search demand for Woolbabe changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Woolbabe in New Zealand held steady, from 2.7K to 2.6K.
- Across the 11 months ending August 2026, Woolbabe’s estimated Share of Search among baby sleepwear brands in New Zealand decreased from 26.8% to 23.2%.
- Across the 11 months ending August 2026, Woolbabe’s estimated Share of Search among baby sleepwear brands in New Zealand peaked at 34.4% in May 2026 and was lowest at 21.4% in June 2026.
How did search popularity change for New Zealand baby sleepwear brands in August 2026?
5 changes
In August 2026, ergoPouch gained estimated Share of Search among baby sleepwear brands in New Zealand, from 17.7% to 22.7%.
In August 2026, Woolbabe gained estimated Share of Search among baby sleepwear brands in New Zealand, from 22.1% to 23.2%.
In August 2026, Love to Dream lost estimated Share of Search among baby sleepwear brands in New Zealand, from 54.3% to 49.8%.
In August 2026, Halo lost estimated Share of Search among baby sleepwear brands in New Zealand, from 5.1% to 3.6%.
Estimated monthly branded searches for Mokopuna in New Zealand fell 11.1% over 11 measured months, from 90 to 80 in August 2026.
How is Woolbabe measured?
Brandwave collects information about searches that people make online using Woolbabe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
18 branded search terms
- 3 seasons woolbabe
- sleep store woolbabe
- woolbabe
- woolbabe 3 seasons
- woolbabe 3 seasons sleeping bag
- woolbabe duvet
- woolbabe duvet sleeping bag
- woolbabe near me
- woolbabe nz
- woolbabe sale
- woolbabe sleep sack
- woolbabe sleep suit
- woolbabe sleeping bag
- woolbabe sleepsuit
- woolbabe summer sleeping bag
- woolbabe swaddle
- woolbabe three seasons
- woolbabe winter sleeping bag
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Is Woolbabe your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.